How to Identify Your Target Market for Advertising

identify your target market

identify your target market

Identifying your target market is vital to the success of your advertising. The reality is if you don’t identify your target market correctly before launching an advertising campaign you may waste a lot of time and money.

If you want to advertise your products or services effectively then you obviously need to have a basic understanding of how to identify your target market. First of all, you need to identify your target market for advertising. Afterwards, you need to focus on the most effective ways to promote your business.

It’s important to note that identifying your target market for advertising is not easy as it looks. On the other hand, nothing is impossible. Here are a few effective ways of identifying your target market.

1) Understand the Benefits of Your Products or Services

It’s crucial for business owners to understand the benefits of their products and services. Obviously, it makes sense for you to spend some time on creating the list of your competitive advantages.

In other words, you need to analyze your products and services carefully and figure out what important features you offer to your customers and what helps you stand out from the crowd. If you understand the benefits of your products or services, you’ll be able to realize who can be interested in buying your products and services.

2) Create the Detailed Buyer Persona for Your Business

Creating buyer persona also plays a big role in identifying your target market for advertising. That means that it’s incredibly important for entrepreneurs to gather important data about their prospect and customers.

You have to do everything you can to collect such important data about your clients and prospects as age, gender, location, income level, occupation as well as hobbies and interests. It’s a good idea to analyze websites of your competitors as well. So, you’ll be able to figure out what keywords your competitors are targeting.

Having these data will help you advertise your products and services effectively. Let’s imagine you want to promote your business using Pay per Click advertising solutions (such as Google AdWords, Facebook Ads and others). In this case, you will need to specify your client’s age, gender, location and many other important details in your advertising campaign. As a result, you’ll be able to attract the targeted users to your website who are ready to purchase your products and services. There is no doubt that targeted users of your website will be successfully converted into your real customers.

Identifying your target market correctly will help you decrease your costs on advertising your business significantly. That means that if you build the detailed buyer persona for your business you’ll be able to promote your business in a cost-effective way.

3) Take Advantage of Your Competitor Research

Competitor research has to be an important part of identifying your target market for advertising. When analyzing your competitors you should definitely pay a close attention to who your competitors are targeting, what they do to gather the data about their customers and what methods they choose to use for advertising their products and services. By doing this, you’ll be able to succeed in identifying your target market and make important changes to your advertising strategy. You need to do the competitor research on a regular basis for identifying your target market for advertising.

4) Analyze Your Existing Customers

It’s no surprise that a lot of business owners find it hard to gather important data about their prospective clients. However, you’ll certainly be able to study your current customers easily. It goes without saying that you need to take a close look at your current customer base.

It’s crucial for you to determine the reasons why your customers decided to buy your products or services. Who are your current customers? How long have they been using your products and services? Why do they choose to deal with your business? What product features do they need? What benefits do your existing clients value most and why?

Studying your current clients carefully will undoubtedly help you get the answers to all of these important questions. Without a doubt, analyzing the data of your current customer base will help you with building a buyer persona for your business and identifying your target market for advertising your products and services.

5) Conduct Market Research on a Regular Basis

There has been a lot of talk about the importance of conducting market research for advertising success. You need to know that conducting market research delivers multiple important benefits to business owners.

What is great about conducting market research is that you can gather a lot of important data about your prospective and current customers. Another big advantage of conducting market research is that it allows business owners to figure out what exactly their clients like or dislike about their products and services. Obviously, you need to conduct market research for your business regularly.

How to conduct market research successfully? You’ll certainly need to get the answer to this important question if you want to learn how to identify your target market and advertise your products/services in a cost-effective way. Below, you’ll be able to find a few ways to conduct market research for your business.

More and more entrepreneurs choose to use surveys for conducting market research. When it comes to surveys, you should either organize a survey on your own or take advantage of reputable online survey services. Oftentimes, business owners choose to organize trade shows where people can test their products or services and leave a feedback. So called focus groups provide another good way to conduct market research. This method involves questioning a group of your clients and getting feedbacks about your products/services.

Do you need help with identifying your target market for advertising your business? Or, maybe, you would like to learn more how to identify your target market? On way or another, please feel free to contact Simplicity Marketing LLC today!

Marketing on a Small Budget

marketing on a small budget

marketing on a small budget

Starting a business has been never easy. The reality is new entrepreneurs have a lot of challenges on their way to success. It’s crucial for business owners to know how to advertise products and services successfully, how to beat the competition in their industry, how to create the right pricing policy and so on.

It’s important to point out that every business needs some kind of investment. However, the big problem is that the vast majority of new entrepreneurs have a tight budget. For this reason, they can’t invest too much money in their business. Obviously, if you want to start a business successfully then you need to know how to market on a small budget effectively.

It’s fair to say that marketing on a tight budget is no easy task. Here are a few tips for marketing on a small budget to help you turn your business ideas into reality. Read on and find out how to market on a small budget successfully.

Promote Your Business on YouTube Successfully

Keep in mind that YouTube can become a steady stream of prospective clients for your business. This popular video sharing site provides business owners with the perfect opportunity to advertise their products and services online successfully. You can even use YouTube’s great advertising opportunities even if your business doesn’t have a website yet. All that means that YouTube is a good way of marketing on a tight budget. So, it’s a great idea to create a YouTube channel where you’ll be able to share good videos about your business, its products or services.

It’s a Good Idea to Focus on Social Media Promotion 

Popular social media sites (such as Facebook, Twitter and Google +) can also be used by new entrepreneurs for marketing on a small budget. The reality is you can promote your products and services on social media platforms for free. First of all, you need to create a Facebook page, Twitter account as well as Google + page for your business. The next thing you need to do is to start building target audience. Update your social media profiles regularly and keep your target audience informed about your business.

Provide Your Clients with Discounts

Price is a very important factor that has a big impact on buyer’s decision. It’s widely known that people like discounts. So, if you provide your prospective customers with discounts you’ll be able to get more clients for your business. Offering discounts will definitely help you increase your brand awareness and grow your business dramatically. However, the most important thing is that you’ll be able to succeed in marketing on a small budget.

Do Everything You Can to Improve the Quality of Products or Services

Does your business sell some products or offer some services? If so, you should constantly focus on improving the quality of your products or services. There is the direct links between the quality and price. Thus, if you improve your products or services you will definitely get more clients and increase profits for your business. Your brand awareness will increase as well.

Serve Your Clients in the Best Possible Way

You must be dedicated to providing your clients with the best possible customer experience. Of course, if your clients are happy with your customer service they will certainly recommend your business to other people. As a result, your client base will grow all the time.

Take Advantage of Blogging

It can be too expensive for you to have a professional website developed for your business at the beginning. You’ll also find it hard to build a website for your business on your own if you don’t have experience in web design and web development.

However, you’ll be able to setup a blog for your business easily and quickly. Actually, you don’t need to have special skills to develop a blog. It’s important to know that most hosting companies provide their customers with scripts which allow to setup blogs easily.

You can also create a blog for your business without hosting. Today, you can take advantage of ready blogging platforms (such as WordPress and BlogSpot) to create a blog for your business. All that you need to do is to purchase a domain and attach it to a blogging platform.

Blogging is another good way of marketing on a tight budget. When a blog is created you’ll need to update it with fresh content that is related to your business. Keep your target audience updated on a regular basis. In addition, it’s a good idea to share blog posts on social media. By doing this, you’ll be able to get the most out of blogging.

Blogging will help you promote your products and services successfully and generate some income to your business. As your business grows, you need to invest some money and create a professional website for your business.

Use Pay-per-Click Advertising to Test Your Business Ideas

Remember, your website will work well for your business only if it’s promoted successfully. When it comes to website promotion, you definitely need to focus your efforts on search engine marketing techniques such as search engine optimization and Pay per Click advertising.

It may take you some time to optimize your site’s web pages for profitable keywords and see results. All that means that search engine optimization services are not the right option for business owners who are interested in marketing on a small budget.

However, the same can’t be said about PPC advertising. Multiple experiments show that PPC advertising is a flexible solution that works well for different types of businesses.

It’s worth noting that Pay per Click advertising provides quick and effective results. Another big advantage of Pay per Click advertising is that you can modify your online advertising strategy for your business promotion needs.

When it comes to marketing on a small budget, Pay per Click advertising can become a good alternative to SEO services. It’s recommended to use Pay-per-Click advertising services for testing business ideas and marketing on a tight budget!

Build a Solid Reputation on the Market

Needless to say that the success of your business depends on its reputation significantly. That’s why it so important for business owners to build a solid reputation on the market at the beginning. As a business owner, you need to do your best to make your clients happy and get positive feedbacks for your business.

If you would like to get more tips on how to market on a small budget, please give Simplicity Marketing LLC a call (316) 247-1364. After analyzing all of your business marketing needs carefully, our experts will recommend you appropriate solutions. We’ll teach you how to market on a small budget successfully!

Top Marketing Strategies for 2017

top marketing strategies 2017

top marketing strategies 2017

Marketing strategies change all the time. The New Year 2017 has come and new changes are likely to come to the field of marketing in the future. Now, it’s time for many marketers to think about changing their strategies. Obviously, they need to focus on best marketing strategies in 2017. It’s important to point out that top marketing strategies work well and provide effective results. In this blog, we’ll highlight what we believe to be the top marketing strategies for 2017.

Facebook Live

The reality is Facebook provided marketers with the great video feature (known as Facebook Live) that became an incredibly popular social media marketing trend in 2016. Using this wonderful feature and camera you’ll be able to create videos and then share them with your friends on Facebook. As a result, Facebook users will be able to watch your video in real-time. There has been a lot of talk about using Facebook Live for business. Facebook Live is certainly one of top marketing strategies for 2017 and this feature is expected to gain in popularity this year.

Retargeting

If you analyze your web statistics carefully then you have probably noticed that a lot of your prospective customers haven’t purchased your products or services. They visited your website and were about to generate an order to your business, however something stopped them. As a result, prospects have left your site without a purchase.

Actually, this kind of things can happen for a number of reasons. Some of your prospects probably have chosen your competitors. On the other hand, a lot of your prospective clients may prefer to make a purchase on your website later. Finally, they have forgotten about your business. Now, it’s time when retargeting to come into play.

So, all that you need to do is to take advantage of retargeting and try to convert your prospect into real customers. In fact, retargeting is all about reminding your potential about your business. By doing this, you’ll be able to convert some of your prospective clients into real ones. Without a doubt, retargeting is one of the best marketing strategies for 2017.

Video Marketing

It’s worth noting that video marketing delivers multiple important benefits to different types of businesses. The statistics shows that the number of YouTube users is growing year after year. So, you will certainly get high amounts of targeted traffic to your website if you take advantage of video marketing. All that you need to do is to create high quality videos related to your business and share them on your YouTube channel.

It’s no surprise that people find it hard to read long blocks of text on websites. On the other hand, they find it easy to watch videos. That’s why videos are one of the best ways to showcase the competitive advantages of your products or services. It’s also important to note that video marketing has a profound positive impact on your brand. All that means that video marketing has to be a key part of your marketing strategies for 2017.

Social Media Marketing

Social media is another popular marketing trend for 2017. A lot of people use social media sites these days. Such popular social media platforms as Facebook, Twitter, Google + and many others (this list could go on and on) can generate high amounts of targeted traffic and sales to your business. In addition, social media sites are an effective brand development tool.

What is great about social media marketing is that when you promote your business on social media sites your prospective clients see only your business and they don’t see your competitors. Actually, it’s a big advantage of social media marketing over search engine optimization (SEO), Pay per Click (PPC) advertising and many other business marketing techniques.

Search Engine Promotion

There is no doubt that search engine promotion remains one of top marketing strategies for 2017. Of course, business owners should continue to keep focus on such search engine promotion techniques as SEO and PPC advertising in 2017.

A lot of entrepreneurs think that it’s enough to promote a website in search engines only. For this reason, they choose to make a great effort on search engine optimization. Apparently, that’s not the truth. It’s crucial for you to know that search engine optimization is an ever changing industry. It goes without saying that you need to focus on natural SEO techniques only. By doing this, you’ll be able to avoid search engine penalties and get effective and, most importantly, long-term SEO results.

It’s important for you to know that it’s too risky for you to focus on SEO only. As the saying goes, “don’t put all eggs in one basket”. In other words, it’s best for you to promote your business in different ways. That means that it’s a great idea to use video advertising, social media, Pay per Click advertising and other business promotion methods as well.

Content Marketing

Today, it’s hard to imagine business promotion without content marketing. It’s incredibly important for you to update your website with high quality content.

Having great content is a key to achieving success in search engine optimization. You need to know that search engines value sites which are updated with original and interesting content on a regular basis. Moreover, if your content is interesting and well-optimized, then it will rank high in search engines. So, you will be able to get a lot of traffic to your site.

As previously mentioned, social media marketing is one of the best marketing strategies to focus this year. Keep mind that great content works well in social media. Thus, you need to create high quality content and update your site as well as social media channels regularly in 2017.

If you are looking for the top marketing strategies for 2017, please contact Simplicity Marketing LLC now! Give us a call (316) 247-1364 and tell us about your marketing needs. As a result, our experts will help you develop an effective strategy for your business. We will provide a cost-effective solution for any of your marketing needs.

How to Grow Your Marketing List

how to grow your marketing list

how to grow your marketing list

Do you sell products or offer services online? If so, you definitely need to understand why it’s so important to know how to grow your marketing list. Without a doubt, growing a marketing list has to be a key part of your marketing strategy. In fact, there are many effective ways to grow your marketing list. In this blog, we are going to tell you how to grow your marketing list successfully using email, blog content, social media and traditional advertising strategies.

How to Grow Your Marketing List with Email

It’s important to know that there are many good ways to grow your marketing list using email marketing techniques. Today, we are going to help you come up with a few ideas on how to grow your marketing list with email.

You’ll manage to grow your marketing list dramatically if you create great email content for your subscribers. If your email content is interesting then a lot of people may choose to forward your emails to their relatives and friends. As a result, your marketing list will grow.

Obviously, you need to pay a close attention to your email signature. Make sure that your emails contain a strong call to action. In other words, you need to ask your email subscribers to share your email content by forwarding your emails to other people. As a result, more people will be able to sign up for your emails and therefore your marketing list will grow significantly.

How to Grow Your Marketing List with Blog Content

Actually, the same can be said about blog content. Great blog content will help you get more subscribers and grow your marketing list. If people find your blog content interesting they’ll finally choose to subscribe your email list.

Now, we would like to give you a few tips on how to grow your marketing list with blog content successfully. First of all, you need to ensure that people find it easy to subscribe your marketing list on your blog. You also should provide blog users with subscription forms which are easy to sign up. Try experimenting to figure out where it’s best to show a subscription form on your blog. By doing so, you’ll be able to get the most out of your blog content.

When it comes to using a blog for growing your marketing list, it’s essential for you to update your blog with fresh and interesting content on a regular basis. If you don’t post original content on your blog consistently then keep in mind that some of readers may choose to unsubscribe from your marketing list. Obviously, you need to do everything that you can to prevent these kinds of things from happening.

How to Grow Your Marketing List with Social Media

It’s not a surprise that popular social media sites bring together a lot of people. It’s important to note that the number of people who use social media grows year after year. Therefore, it’s a good idea to use the power of social media for website promotion, brand development and building a marketing list for your business. It goes without saying that your need to have an effective social media strategy to grow your marketing list quickly and successfully. Below, we would like to give you a few advices on how to grow your marketing list using social media.

If you prefer to use social media for growing your marketing list then you obviously need to focus on popular social media channels such as Facebook, Twitter, Google +, YouTube, LinkedIn, Pinterest and others. It’s important to point out that all of these social media sites are incredibly popular, so it makes sense to use each of them for growing your marketing list.

Without a doubt, it’s a great idea to use Twitter for building your marketing list. If you would like to grow your marketing list with Twitter then you should definitely create a Twitter campaign and promote your newsletter among Twitter followers. This will certainly help you add a lot of Twitter followers to your marketing list. You can also take advantage of Twitter lead generation cards to get new sign-ups and grow your marketing list.

You need to know that there are many ways to grow your marketing list with Facebook. One of the easiest ways to grow a marketing list for your business with Facebook is to add a signup form to Facebook business page. By doing this, you will make it easy for your Facebook followers to join your marketing list. You can also use Facebook ads to promote your newsletter and get more subscribers. Facebook ads are considered to be one of cost-effective ways to grow your marketing list.

Do you use MailChimp program for email marketing purposes? If so, you need to know that this amazing program provides its users with Facebook integrations. This fantastic feature allows your Facebook followers to join your marketing list easily and quickly.

How to Grow Your Marketing List with Offline Advertising

There are many great offline ways to grow your marketing list. Some entrepreneurs organize different types of offline events to promote their businesses. It’s interesting to know that events like conferences, business meetings as well as trade shows provide business owners with the perfect opportunity to collect email addresses and grow marketing list. If you choose to host an event then you can ask attendees to register for your event online. There is no doubt that it’s a great idea! In fact, online registration will help you collect your email addresses and grow your marketing list easily. Later, you’ll be able to use your marketing list for business promotion.

If you would like to find out how to grow your marketing list, please contact Simplicity Marketing LLC now! After analyzing all of your marketing needs carefully, our professionals will help you develop an effective strategy that will allow you to get more email subscribers and grow your marketing list successfully. We will help you take your business to the next level!

How Does Retargeting Work

how does retargeting work

how does retargeting work

Do you run a business and now you have become interested in selling your products and services online successfully? If so, you definitely need to learn about online advertising techniques. It’s important for you to understand how to promote your website effectively and attract targeted audience to your business.

When promoting your business online you should focus on such online advertising techniques as search engine optimization, Pay per Click advertising and social media promotion. Actually, you can use each of these online advertising techniques to attract targeted traffic to your site and increase your brand awareness.

What is great about Pay per Click advertising is that it is an efficient and quick way to promote a website. It’s worth noting that Pay per Click advertising is a tool that can be used both for business promotion and brand development purposes. It’s crucial for you to know that this online advertising technique has its own drawbacks. Keep in mind that if you use PPC advertising services to promote your business you’ll need to pay for each click generated to your website. However, not every website visitor becomes a buyer.

Obviously, it’s not enough to promote a website successfully. You also need to convert your website’s traffic into sales. Retargeting (also known as remarketing) techniques are designed to help online business owners increase the conversion of their sites. In this blog, we are going to provide readers with some insights into retargeting.

What is Retargeting? How Does Retargeting Work?

There is no question that every business owner is concerned about converting website visitors into customers. According to the statistics, only 2% of website users make a purchase after the first visit. Of course, you need to do your best to turn more website visitors into clients.

What is retargeting? How does retargeting work? Actually, these are two questions faced by so many people who sell products or services online. It’s important to note that these kinds of questions are frequently asked by beginner entrepreneurs who have recently gotten into online trading. Bellow, we’ll explain what retargeting is and how retargeting works.

  1. Advertisement has been launched. Let’s imagine that you have just launched your advertisement. At this stage, your prospects begin to see your ads.
  2. A potential client visits your website first time. Obviously, after seeing your advertisement some people may choose to visit your website. At this stage, a potential client is getting familiar with your products and services. However, he or she is not ready to make a purchase yet.
  3. A potential client leaves your site without making a purchase. As mentioned above, most people are not ready to purchase a product on a website during their first visit. That means that a potential customer will probably not make a purchase when visiting your website first time.
  4. A potential client decides to search for product or service once again. If a potential client hasn’t purchased your product or service after visiting your site earlier then he or she may decide to repeat search once again. Now, it’s time when a retargeting technique comes into play.
  5. A prospect sees your advertising once again. Most likely that a potential client has already forgotten your website, but he or she is still interested in purchasing your product or service. So, it’s the right time to remind a client about your business. Actually, retargeting technique is designed for this purpose. Retargeting is all about reminding prospects about your business and turning them into your happy customers.
  6. A prospect becomes your client. Finally, a prospect chooses to visit your site once again and makes a purchase.

As you can see, a prospect may go a long way before to make a purchase on your website and become your happy customer. Remarketing obviously plays a key role in the process of turning a potential customer into a real one. There is no doubt that retargeting technique works and allows business owners to get effective results. It’s important to note that retargeting is a cost-effective online advertising technique that provides high return on investment.

We have just answered the question “How does retargeting work?” and explained each stage of purchasing process in detail. However, a lot of people are also eager to know how retargeting works technically. So, how does retargeting work technically? Read on and find the answer to this interesting question.                                                                                   

How Does Retargeting Work Technically?

A site tracking code is added to a website. First of all, the side tracking tag is implemented into website’s code. Actually, the tag is added to each of site’s web pages. After the code has been implemented into your website the cookie will be placed in the browser of each your visitor. So, the tracking process begins.

Advertising platform starts retargeting your prospects. If some people have visited your website and then left it without making a purchase the advertising platform will start searching for them.

The advertising is shown to prospects once again. If the system finds so called “tagged” visitors it will show ads to them once again. As a result, the chance of turning your prospect into real customer increases.

A prospect buys your product and becomes your client. After seeing your advertisement your prospect may choose to click on your site and consider your products or services once again. Finally, he/she may choose to purchase your product. Thus, your business will get more sales.

So, how does retargeting work technically? Let’s repeat everything once again. A tracking tag is implemented into site’s code and the process of retargeting prospects begins. A client sees your ad, goes to your site and makes a purchase. That’s it.

Do you have any questions about retargeting? Or, maybe, you are interested in our retargeting services? One way or another, contact Simplicity Marketing LLC today! Our online marketing experts can help you grow your business by using the power of retargeting! Best of luck!

How to Grow Your Twitter Following

how to grow your twitter following

how to grow your twitter following

With more than 1.3 billion registered users from all over the world, Twitter remains one of the world’s most popular social networking platforms today. According to the recent statistics, over 100 million users choose to visit the social network every single day.

It’s worth noting that the total number of Twitter visitors is constantly growing. All that means that Twitter provides entrepreneurs and online marketers with great business advertising opportunities. Obviously, a lot of people are interested in promoting their businesses on Twitter these days.

How to grow your Twitter following? How to get more Twitter followers? In fact, these kinds of questions are frequently asked by those people who want to advertise their products and services on Twitter. Of course, you need to have a solid strategy to grow your Twitter following and take your business to the next level. Here are 10 tips to help you get more Twitter followers and grow your business successfully.

1) Take Advantage of Your LinkedIn Contacts

It’s crucial for you to know that you can make use of your LinkedIn contacts to get more Twitter followers. Therefore, if you have a lot of contacts on LinkedIn then you can easily find them on Twitter and follow. Without a doubt, most of your LinkedIn contacts will follow you back. As a result, you’ll be able to grow your Twitter following dramatically.

It’s worth noting that LinkedIn provides its users with a wonderful option that allows them to export their LinkedIn contacts into the .CSV file. Afterwards, you can import LinkedIn contacts from the .CSV file to Twitter easily and quickly.

2) Use Your Email Marketing List to Get More Twitter Followers

Do you use an email marketing technique to promote your business and have a large database of emails? If so, you need to know that most of your email contacts can easily become your Twitter followers. All that you need to do is to add a link to your Twitter profile to each of your emails. By doing this, you will be able to promote your Twitter profile quickly and effectively and get more Twitter followers.

3) Use Your Website and Blog to Promote Your Twitter Profile

Keep in mind that your website as well as blog can be successfully used to promote your Twitter profile. You will certainly get more Twitter followers if you place a link to your Twitter profile on homepage of your website. You should also provide a link to your Twitter profile at the bottom of each article published on your blog. So, people will be able to follow you on Twitter.

4) Guest Posting is a Good Way to Grow Your Twitter Following

It’s no surprise that guest posting is an effective link building technique. On the other hand, you can use guest posting to grow your Twitter following. Don’t forget to include a link to your Twitter profile in each of your guest posts. This will certainly help you increase visibility of your Twitter profile and get more Twitter followers.

5) Provide People with Interesting Tweets on a Regular Basis

It goes without saying that people often choose to follow Twitter accounts which are updated with interesting tweets. That means that if you provide people with interesting content on Twitter regularly then the number of your Twitter followers will constantly grow.

6) You Should Tweet at the Right Time

As previously mentioned, updating Twitter account with interesting content is a key to successful business promotion on Twitter and growing Twitter following. However, you’ll be able to get even more Twitter followers if you update your Twitter account at the right time. Don’t be afraid to make experiments. By doing this you’ll be able to find the best time for updating your Twitter profile. If you tweet at the right time you’ll manage to get the most out of your business promotion on Twitter.

7) It’s a Good Idea to Use Hashtags for Optimizing Your Tweets

Hashtags will help you attract people with similar interests to your tweets. Once people with the same interests find your tweets they may also decide to follow your Twitter profile. Without a doubt, adding hashtags to tweets will help you grow your Twitter following significantly. So, don’t forget to add hashtags to each of your tweets.

8) Optimize Your Tweets for Relevant Keywords

Oftentimes, tweets rank well in search engines. Keep in mind that search engines can generate high amounts of targeted traffic to your Twitter profile if you optimize your tweets for search successfully. Obviously, you need to make your tweets relevant to keyword phrases which are used by your prospects. By doing so, you’ll manage to maximize your Twitter promotion efforts.

9) Make Sure that You Have Followed Each of Your Followers on Twitter

Have you noticed that somebody have followed you on Twitter? If so, you should also follow this person as soon as possible. The reality is a lot of people, who follow you on Twitter, want to be followed back. That means that if you don’t follow your new followers back they may unfollow you in the nearest future.

10) Hootsuite Will Help You Promote Your Business on Twitter

There has been a lot of talk about the importance of using tools like Hootsuite for promoting businesses on Twitter and many other social media platforms. It’s important to note that using tools like Hootsuite delivers multiple important benefits to social media promotion experts. What is great about using Hootsuite for Twitter promotion is that this tool allows you to schedule your tweets and post them automatically. Finally, you’ll be able to save a lot of time and get more Twitter followers. Hootsuite provides social media promotion experts with many other great features and make their lives much easier.

Do you want to get more Twitter followers to promote your business on Twitter successfully? We can help you with that! If you would like to find out how we can help you grow your Twitter following, please contact Simplicity Marketing LLC today!

Google Adwords for Beginners

Google AdWords for beginners

Google AdWords for beginners

Google AdWords is a very popular way of promoting a website in Google search engine. This Pay-per-Click advertising technique has become the search engine promotion technique of choice for many business owners as well as online marketers.

It’s important to know that the number of people who choose to use Google AdWords for business promotion purposes is constantly growing. That means that Google AdWords works and provides effective results.

If your website still doesn’t rank high for the necessary keywords, you can consider Google AdWords as an alternative way of getting search traffic to a website. On the other hand, you can continue using Google AdWords even if your site is well-optimized and gets high amounts of search traffic. By doing so, you’ll manage to attract even more targeted traffic to your website.

It’s no surprise that a lot of people are interested in getting started with Google Adwords. Obviously, they want to have an understanding of how to use Google AdWords for business effectively. For this reason, we have decided to share some tips on Google AdWords for beginners with you in this guide.

Key Benefits of Using Google AdWords for Your Business

It’s worth noting that using Google AdWords delivers multiple important benefits to your business. Among the top benefits of using Google AdWords are: getting more search traffic, getting more potential clients and sales and, most importantly, increasing brand awareness.

You need to know that Google AdWords is a universal PPC advertising solution that works well for different types of businesses. No matter what kind of business you do, Google AdWords will be definitely the perfect addition to your online advertising campaign.

There has been a lot of talk about testing business ideas with Google AdWords. Do you have a business idea? If so, you can build a website for your start-up business and promote it in Google search engine quickly by using Google AdWords. Obviously, it’s a great idea to use Google AdWords for testing business ideas. One of great things about using Google AdWords for business is that you can customize, suspend or stop your online advertising campaign anytime.

As you can see, there are many important competitive advantages of using Google AdWords for business. So, people choose to use Google AdWords for a variety of reasons. It goes without saying that Google AdWords has to be a key part of your online advertising campaign. Obviously, if you have a business then it needs to be promoted successfully. Use the power of Google AdWords to level-up your business!

Getting Started with Google AdWords

In fact, getting started with Google AdWords is easy. Keep in mind that the process of getting started with Google AdWords consists of a few stages. These include: 1) creating Google AdWords account; 2) launching a Google AdWords advertising campaign; 3) setting the budget for a Google AdWords advertising campaign; 4) creating Ads as well as 5) tracking efficiency of a Google AdWords advertising campaign. Below, we’ll describe each of these steps in detail. As a result, you’ll have an understanding of how to use Google AdWords for business.

How to Use Google AdWords for Business

1) Creating an account with Google AdWords. First of all, you will need to setup an account with Google. Later, you’ll be able to use it to login to a Google AdWords advertising platform. Actually, the process of setting up a Google AdWords account is easy. That means that it will take you a few minutes only to create an account with Google.

2) Launching a Google AdWords advertising campaign. Once you login to the Google AdWords system, you’ll have the perfect opportunity to create an advertising campaign for your business. Starting a Google AdWords advertising campaign may be a challenging task for you especially if you are a beginner. For this reason, we have decided to share some tips for getting started with Google Adwords advertising campaigns.

You need to know that a Google AdWords advertising campaign can have several so called Ad Groups. On the other hand, an Ad Group can have numerous keywords as well as ads. It’s recommended to use several Ad Groups for an advertising campaign. So, you’ll be able to make experiments and see how each of search terms works.

When creating a new advertising campaign with Google AdWords you’ll have an opportunity to choose where to display your Ads. You can choose to display your Ads either in Google search or in the network of Google AdSense websites. On the other hand, you can choose both options for your Google AdWords advertising campaign.

You should also consider other settings when creating an advertising campaign with Google AdWords. Don’t forget to take advantage of a mobile advertising option that’s available in your advertising campaign. Thus, your ads will be displayed both on mobile devices and PC devices. You’ll also manage to customize your Google AdWords advertising campaign by choosing countries and cities where your ads need to be displayed.

3) Setting a Budget for a Google AdWords advertising campaign. If you use Google AdWords for promoting your business you’ll pay for each click generated to your website. Thus, when your Pay-per-Click advertising campaign has been created, it’s time to set the budget. The process of setting a budget involves setting the budget for a bid as well as setting the budget per day. Obviously, you need to determine how much money you are ready to spend on your Google AdWords advertising campaign ahead of time.

4) Creating ads for a Google AdWords advertising campaign. Writing effective ads is crucial for creating a successful Google AdWords campaign. When creating ads for Google AdWords you’ll have to write a headline as well as a description. Additionally, you’ll need to provide URL of the web page that’s going to be promoted. Your headline has to be short and catchy and your description has to contain a call-to-action.

5) Measure the results of your Google AdWords advertising campaign consistently. It’s incredibly important to track the success of your advertising with Google AdWords all the time. Analyze the performance of keywords, ads and advertising campaigns on the regular basis. Don’t be afraid to make experiments! By doing this, you’ll manage to find out what works and what doesn’t work in your Google AdWords advertising campaign. Make changes to your advertising campaign if necessary! This will certainly help you increase the efficiency of your advertising over time!

Do you need more tips on Google AdWords for beginners? Or, maybe, you are looking for professionals who can help you create and manage a Google AdWords advertising campaign for your business? One way or another, you should contact Simplicity Marketing LLC today! We will help you grow your business with Google AdWords!

Making Your Website Mobile Friendly

making your website mobile friendly

making your website mobile friendly

There has been a lot of talk about the importance of making your website mobile friendly. The statistics shows that the number of mobile users is growing year after year. More and more people use mobile devices to browse the Internet and buy products as well as services online. Therefore, web pages of your site have to fit any screen size.

If you do business online, then you are likely to be interested in making your website mobile compatible. Actually, making your website mobile friendly means that your site will look great on all different types of mobile devices. In this blog, we’ll highlight the top benefits of making your website mobile compatible. Additionally, we’ll share some tips on how to make your website mobile friendly.

Why Does Making Your Website Mobile Compatible Make Sense?

You need to know that making your website mobile compatible provides your business with numerous competitive advantages. It’s important to note that a mobile friendly site is not a trend anymore. It’s fair to say that mobile website design has already become a necessity. That’s why it’s crucial for you to have an understanding of how to make your website mobile friendly.

Let’s imagine that your website is not mobile friendly. That means that a great number of mobile users will not be able to view your site and see its content on their devices. Without a doubt, it’s a big problem for any business owner who sells products or services online. As a business owner you should do everything that you can to prevent this from happening. Actually, all that you need to do is to benefit from making your website mobile friendly. In other words, if your site is not mobile friendly yet then you obviously should optimize its web pages for mobile devices of all different types as soon as possible.

On the other hand, making your website mobile friendly has a lot of important SEO benefits. It’s worth noting that Google has recently announced that the search engine is going to change its algorithm and give boost to mobile friendly sites. So, by making your website mobile compatible you can make your website search engine friendly. It goes without saying that now it’s time for many business owners to check their sites and make sure that they are mobile friendly.

How to Make Your Website Mobile Friendly

How to make your website mobile friendly? Answering this interesting and important question we should point out that making your website mobile compatible may be a challenging task. For this reason, we would like to give you a few tips for creating a mobile friendly website.

1) Take advantage of responsive design. What is great about responsive web design is that it allows developers to create a website that looks great on all types of mobile devices. Another big advantage of responsive design is that it’s a cost-effective solution. Obviously, responsive design is a good alternative to creating a mobile website as well as developing a mobile app. Keep in mind that if you choose to benefit from responsive design you’ll need to build and promote only one site. It’s worth noting that responsive design has a lot of SEO benefits as well.

2) Use high-resolution images on your website. It’s hard to imagine a website without images. Obviously, every website needs some images. However, you must be very careful when picking up images for your website. The reality is that not all images look well on mobile devices. It’s worth noting that the image resolution matters. Your website may not look well on mobile devices if it has low-resolution images. So, if you are seeking good pictures for a mobile friendly site you obviously need to keep a close eye on high-resolution images. Users will not find it difficult to view a website with high-resolution images on their mobile devices.

3) It’s a good idea to use YouTube videos on a website. Keep in mind that if your site has a lot of videos, then mobile users may have some problems with viewing your website on their mobile devices. Needless to say that you should do your best to prevent this from happening. For this reason, it’s best to use YouTube videos on a site. It’s important to know that YouTube videos are mobile friendly. So, they are the perfect solution for those people who think about creating a mobile friendly site with videos for their business.

4) Use fonts and buttons of the right size. Choosing the fonts of the right size for texts on your website is essential especially if you want your website to look good on mobile devices of different types. Obviously, the bigger font size is – the better! Make sure that each of texts on your website has a font size that’s at least 14 px! By selecting the fonts of the right size for all of texts on your site’s web pages you’ll certainly make it easy for mobile users to read your content on their devices.

The same can be said about site’s buttons. So, if you think about making your website mobile friendly you also need to use buttons of the right size on its web pages. Big buttons look great on mobile devices. That’s why it’s recommended to use buttons which are at least 44px by 44px.                   

5) Consistently test your website on all types of mobile devices. It’s crucial for you to understand that even minor problems on your website may negatively affect its conversion rate. So, you should definitely test your website from time to time.

When it comes to testing your site, you need to act as a real user. Visit all web pages of your website, click on each of site’s links and buttons. Try to view your site on different types of mobile devices including Android, iPhone and tablets. If any problems are found, then do your best to fix them as soon as possible!

Are you interested in making your website mobile compatible? If so, you should contact Simplicity Marketing LLC today! Our experts will be happy to assist you in making your website mobile friendly!

Pay Per Click Advertising for Beginners

pay per click advertising for beginners

pay per click advertising for beginnersYou probably know that popular search engines can generate high amount of traffic to your website as well as potential clients to your business. The reality is that search engines remain the major source of targeted traffic for the vast majority of websites.

It’s no surprise that people usually choose to use Google, Yahoo and Bing when seeking products, services as well as information online. That’s why the demand for search engine optimization services and PPC advertising solutions is so high these days. Obviously, search engine promotion has to be a key part of your online advertising campaign.

It’s crucial for online business owners to know that there are only two ways of promoting a website in search engines. These are search engine optimization as well as Pay-per-Click advertising (also known as PPC advertising). It’s important to note that each of these search engine optimization techniques has its own pros and cons. One way or another, PPC advertising can become either a good alternative or a very good addition to search engine optimization.

Today, we are going to provide a guide to Pay per Click for beginners. In this blog, you’ll find a lot of tips on PPC for beginners. Additionally, we’ll explain why it’s so important to use Pay per Click advertising for search engine promotion purposes. So, you’ll have an understanding of how to use PPC advertising.

Pay per Click Advertising vs. Search Engine Optimization

As previously mentioned, SEO and PPC are two effective ways of attracting search traffic to a website. So, a great number of online entrepreneurs want to know which option is better for their businesses. That means that you need to understand the key differences between these two search engine promotion options.

It’s important to point out that Pay-per-Click advertising is a quick way to attract search traffic to a website. Keep in mind that it may take you some time (several months or even years) to get your website to the top of Google search for profitable keywords. However, if you choose to use PPC advertising solutions for promoting your site you’ll start getting search traffic immediately.

It’s definitely a good idea to mix SEO and PPC. That means that even if you manage to succeed in organic search engine optimization and get top 10 rankings on Google and other search engines we would recommend you to continue using Pay-per-Click advertising anyway. By doing this, you’ll be able to increase search engine visibility of your website dramatically and, therefore, take your business to the next level.

Why It’s So Important to Use PPC Advertising for Business Promotion

You need to know that using Pay-per-Click advertising delivers multiple important benefits to business. Now, we want to outline the most important reasons to take advantage of PPC advertising solutions.

1) It’s worth noting that PPC is a universal online advertising tool that can be used for promoting different types of businesses.

2) Pay per Click advertising provides fast results. That means that you’ll start getting search traffic to your website once your PPC advertising campaign is launched. On the other hand, you can suspend (or even stop) your advertising campaign anytime.

3) There is no doubt that Pay-per-Click advertising works well and always provides effective results. If you analyze numerous tips on Pay per Click for beginners, then you’ll quickly figure out that many online marketing experts recommend using PPC advertising services for the purpose of website promotion.

4) Another big advantage of PPC is that it’s a cost-effective search engine promotion technique. Once you start using Pay-per-Click advertising for your business you’ll see that this website promotion method provides high return on investment.

5) One of great benefits of using Pay-per-Click advertising is that this website promotion technique has a huge positive impact on your brand. Without a doubt, PPC will positively affect your brand.

As you can see, Pay-per-Click advertising has a lot of significant competitive advantages. Actually, this list could go on and on. However, it’s important to know that the technology has its own drawbacks. Keep in mind that you have to pay for each click generated to your website. Below, you’ll find PPC for beginners tips to help you make your Pay-per-Click advertising campaign more effective and boost your online marketing efforts.

Tips on Pay per Click for Beginners

Create buyer personas for your business. Of course, determining target audience for business is a key to achieving success in PPC advertising. That means that you need to study your prospects carefully ahead of time.

Choose effective keywords for your PPC campaign. Keyword research has to be a key part of your Pay-per-Click advertising as well. Choosing the wrong keywords will definitely end up with wasting your time and money. You need to pick up the most effective keyword phrases for your PPC advertising campaign.

Focus on search terms which can drive a lot of potential clients and sales to your business. If you read tips on PPC for beginners, then you’ll find out that search engine promotion professionals recommend using Google Keyword Planner and many other SEO tools for keyword research. Don’t be afraid to make experiments and test search terms! Also, it’s a great idea to track the conversion of keyword phrases.

Diversify your Pay per Click advertising strategy. Luckily for business owners, a great number of Pay-per-Click advertising solutions are available online marketers and business owners. According to tips on Pay per Click advertising for beginners, it’s a good idea to diversify your search engine promotion strategy by choosing different types of PPC advertising techniques. Google AdWords Ads, Bing Ads as well as Yahoo Advertising are definitely worth considering! Keep in mind that all popular social media platforms offer Pay per Click advertising solutions. That means that Facebook Ads as well as Twitter Ads may become the perfect addition to your PPC advertising campaign.                       

Track the success of your PPC advertising campaign regularly. Measuring the results of your Pay-per-Click advertising campaign definitely makes sense. By doing so, you’ll be able to see your mistakes, correct them and alert the situation for the better. Using Google Analytics tools and other web analytics software will allow you to measure the effectiveness of your PPC advertising strategy successfully.

Thank you so much for reading our guide to Pay per Click for beginners! If you would like to use the power of Pay-per-Click advertising, please, contact Simplicity Marketing LLC today! Whatever your PPC advertising and online marketing needs, we are here to help!

Top Facebook Marketing Mistakes

top Facebook marketing mistakes

top Facebook marketing mistakesFacebook promotion is a good way to land more new clients and increase your sales dramatically. For this reason, Facebook advertising has to be a key part of your business marketing strategy. It’s worth noting that Facebook marketing is not as easy as it may seem. The reality is that business owners often times make Facebook marketing mistakes that negatively affect their businesses. So, if you are going to market your business on Facebook it’s crucial for you to know these mistakes. Here are top Facebook marketing mistakes that you need to avoid.

1) Using the Same Strategy for All-Types of Businesses

One of top Facebook marketing mistakes is that entrepreneurs (or online marketers) use the same strategy for different types of businesses. It’s important to know that every business is different. Therefore, businesses need to be promoted in different ways.

In other words, if a Facebook marketing strategy works well for one business then it could be not so effective for other types of businesses. That means that you need to develop a Facebook promotion strategy for each type of business individually.

2) Not Updating a Facebook Page on Regular Basis

There has been a lot of talk about the importance of updating a Facebook business page regularly. You need to know that consistency is the key in Facebook marketing. If you don’t update your Facebook page with fresh content on a regular basis people will return back to your site and forget about your business quickly.

Obviously, you need to update your business Facebook page at the right time! In order to maximize your Facebook marketing efforts you should perform the detailed research and create your buyer persona in advance. By doing so, you’ll manage to avoid many Facebook marketing mistakes. However, the most important thing is that you’ll target the right audience.

A lot of online marketing experts also highlight the importance of updating Facebook business page at the right time. Therefore, you should try experimenting to figure out the time when your target audience is the most active on Facebook.

3) Not Providing the Detailed Information about Business on Facebook Page

First of all, you need to provide your prospects with the detailed information about your business on your Facebook page. Afterwards, you will have to successfully promote your Facebook page and build audience for your business. If you don’t provide the detailed information about your business you’ll not get a lot of sales even if your Facebook marketing strategy is very effective.

4) Sharing Low Quality Content on Facebook Page

Keep in mind that the success of your Facebook promotion strategy so much depends on the quality of your content. Obviously, your content has to add value to readers. So, it’s incredibly important for you to provide the content that your target audience is eager to read.

Of course, no one likes to read duplicate content. That’s why you always have to provide your target audience with unique content. There is no doubt that content shared on your Facebook page has to be interesting, original and easy-to-read.

5) Publishing Facebook Posts without Images or Videos

It’s widely known that images as well as videos help grab attention of readers. That means that you always need to share content with images and videos on your Facebook page. Picking up high quality images is incredibly important for Facebook promotion as well. So, it’s a great idea to hire a professional graphic designer who can create great images for your Facebook marketing campaign. Facebook posts with great images will undoubtedly work well for your business.

6) Providing Too Long Facebook Posts

Providing long Facebook posts is known to be one of widespread Facebook marketing mistakes. The fact is that if you write too long posts on Facebook you make them difficult to read. So, it’s best to write Facebook posts of 80 – 250 words. Such posts are easy to read. You can write even shorter posts for Facebook.

However, if you need to publish longer posts you can take advantage of blogging. Publish a long post on your website’s blog. Afterwards, you need to write a short description of your blog post and share a link to it on your Facebook business page.

7) Buying “Likes” for Web Pages

Buying “Likes” for web pages is one of the biggest Facebook marketing mistakes. The best way to get a lot of “Likes” is to share interesting content on a webpage. On the other hand, if web page’s content is not valuable it will not work well for your business even if a web page has many “Likes”. So, don’t waste your money and time on buying “Likes”!

8) Ignoring Analytics

Studying website analytics can greatly contribute to your Facebook promotion strategy. If you analyze site’s statistics regularly you can easily come up with many great Facebook marketing ideas. For example, you can figure out what type of content works well for your business. Moreover, you’ll manage to find the best time for updating your Facebook business page. Obviously, you should never ignore site’s analytics when promoting your business on Facebook.

9) Not Using “Boost Post” Option

The “Boost Post” option is a good way to promote your Facebook post and make it popular in the social network. You can make use of “Boost Post” option to get a lot of “Likes”, “Shares” and comments for your Facebook posts as well.

The “Boost Post” option helps attract attention of users to your content shared on Facebook. Those who use this option say that they have managed to attract many prospects and sales to their businesses within a short period of time. Without a doubt, “Boost Post” option works well and provides effective results. Therefore, boosting posts has to be a part of your strategy.

10) Violating Facebook’s Rules

It’s important to remember that violating Facebook’s rules may have a huge negative impact on the effectiveness of your Facebook marketing campaign. That means that you always need to get familiar with Facebook’s terms before to get started with Facebook marketing. Violating Facebook’s rules is one of top Facebook marketing mistakes that you definitely need to avoid.