Simplicity Marketing, LLC https://simplicitymarketingllc.com Internet Marketing Consulting and Training Tue, 15 Sep 2020 14:33:40 +0000 en-US hourly 1 23738711 Strategize Like a Professional https://simplicitymarketingllc.com/strategize-like-a-professional/?utm_source=rss&utm_medium=rss&utm_campaign=strategize-like-a-professional https://simplicitymarketingllc.com/strategize-like-a-professional/#comments_reply Wed, 16 Sep 2020 14:30:00 +0000 https://simplicitymarketingllc.com/?p=2090 Introduction Starting a business is difficult, continuing to run a business is exponentially harder. Unless your company is Staples, there is no easy button. If you wish to keep your doors open and the lights on for another year, your…

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Introduction

Starting a business is difficult, continuing to run a business is exponentially harder. Unless your company is Staples, there is no easy button. If you wish to keep your doors open and the lights on for another year, your business has to consistently meet it sales, revenue, and customer/client goals. Without effective marketing strategies in place, this is near impossible. Marketing is an essential element of any business, regardless of industry, age, or intent. While Marketing may seem daunting to a first-time business owner, there are discernible steps that any business owner can readily take regardless of experience or success.

Have a Plan

Step one is having a plan. Quite simply, if you do not have a plan in place, you will not succeed. You need to strategize before you can monetize. Without discernable and measurable goals in place, you have no concrete idea of success or how to measure it. However, it is important to remember that plans do change. Just because you didn’t complete the entirety of the plan doesn’t mean that you’ve failed. Part of the fun, and often pain, of running a business is realizing that you’re actually better suited to run in a different direction and aim for different targets. This doesn’t mean that you can throw a plan out just because you didn’t complete it, but that you should always be open to adapting your plan as it grows alongside your business. Your year ten goals shouldn’t be the same as your year one goals. Your business should look much different that far down the line than it does from your business at the start. Plans should grow commensurately to your business, allowing both your achievements and your financial dreams to evolve.

Who are you targeting?

Who is going to be reached with each marketing step taken in your plan?

If you don’t have a crystal-clear idea of who your business sells to, you won’t be capable of selling with much efficiency. Every plan needs to have goals, and every marketing plan needs to have a target market or target audience. You may have multiple target audiences in mind, and that’s okay.  You might even find that there are elements of your plan to target Audience A that would work for Audience B, but a good rule of thumb is to develop specific plans for each target audience. However, don’t think you can lean solely on one plan. The best marketing strategies target the individuality of your audiences and cater to them uniquely. Keep your target audience in mind as you draft your plan and look for unique ways you can adjust your content and your pitch to fit their needs.

Research

How does one figure out how to best reach a target audience?

Research. Without taking time to perform thorough research, analysis, and reflection you will quickly find that you are in over your head when strategizing. The good news is that research is easier than ever thanks to the tools available via the internet and social media. Research can also be easily done by simply Googling your competitors or similar businesses and taking note of what strategies they have in place. Check out the competitions’ ads. What colors do they use? What are their messages? Are they wordy? Lots of images? Odds are, if you see a recurring strategy among these businesses, it is working. You can then begin to implement those strategies into your own brand and your marketing plan.

Goal Setting

Goals are a priority. If your marketing strategies have no achievable ends to them, they are pointless. In addition, it is hard to gauge the success of a marketing strategy if there are no measurable outcomes attached to them. Make sure to set goals in a variety of areas. For example, set a specific goal for clicks on your ads or visits to your website from social media posts. Set a goal to post a certain number of times per week or day on social media and your website. Set financial goals as well. What dollar amount do you want to see come out of your marketing plan per dollar put in? When these goals are in place, they not only give you something to work towards, but to measure your successes or failures in following through on your goals.

Social Media Strategies

Social Media is one of the greatest free assets available to the modern business owner. In just a decade social media has become one of the largest, most accessible, and most effective tools for any marketing strategy. Facebook, Twitter, YouTube, Instagram, and more all offer their own unique capabilities for your business. Whether you are seeking to promote your brand, advertise a specific product, or just generate a follower base, social media is a must for your business. When creating a marketing strategy for your business, find the right social media platforms for your demographic and focus your content creation efforts through those platforms.

Business Page

Your business needs a profile page. Regardless of your platform of choice, your social media presence succeeds when a profile page is put together cohesively and updated regularly. While it may seem like your business can be run from a personal account, this is not a wise idea. Your business needs a page of its own where users can quickly access business information, redirect to your website, and engage with posts put out on your business’ behalf. Building a following may take time, but if you consistently update your page with relevant content, your audience can snowball quickly. Remember your target audience and continually adjust content to meet the criteria they are searching for.

Advertising

In addition to the “free” options available, such as creating a page and posting content to it, social media platforms also offer comprehensive tools for advertising. A paid ad campaign can do wonders for a business struggling to grow its audience. Facebook, in particular, can help you target specific demographics by only presenting your ad to users it (and you) deem relevant to your campaign. This means that you aren’t paying for your ad to appear before users outside of your target marketing, but that you can directly reach the people who are searching for what you have to offer.

Content Creation

A successful marketing strategy lets your business stand out. Part of what helps your social media profile and website stand out is your created content. Not all of your content needs to be original, particularly when it comes to social media, but you must be capable of consistently creating your own content. Your content is what establishes your brand. That brand is a valuable tool when marketing. If your content is merely a watered-down version or a share of another page’s content, your page becomes a middleman. The only thing your social media page should be a middleman for is your website, not someone else’s.

Written

Written content is accessible across your website and your social media pages. It can take many forms, and it is often beneficial to produce written content in a variety of styles. Blog posts, articles, and social media posts are all different styles of written content. What is important is to remember who you are targeting with the content your produce and to tailor the style of your written content to fit their needs. If your research is done properly, you will have read the written content of your competitors and seen what styles are most common and most effective. Written content is most effective when your audience is already hooked, and it is crucial that your written content is the most unique, and self-created, content on your website or profile. Sharing a meme from another page is one thing, but if you have nothing to add to someone else’s dialogue, your visitors will quickly leave you for the source.

Visual

Visual content works across almost every medium. Visual content is unique because it can be still photos, computer created images, or even video. Visual content is also the preference when it comes to social media. Users don’t necessarily want to read a lengthy post, but a funny image or a helpful video can quickly grab their attention and direct them to your business. Utilize memes, informational images, and applicable video to hook potential customers and direct them to your more in-depth written content. Think of visuals as the bait, they grab attention, but they can’t hold it for long.

Audible

Audible content isn’t always the most reliable, however, that does not mean that it isn’t useful. The key here is to understand when audible content should be introduced and how to utilize it. For example, attaching audio with video can be very beneficial. It may also be beneficial to attach audible versions of your written content to make it more accessible for people to engage with when in a hurry or on the go. Just be aware that because social media is a visual medium, audio should be used wisely and sparingly.

Make Connections

Social Media isn’t a solo endeavor, and your marketing strategy should not be one either. With the plethora of resources available to your business with a few strokes of a keyboard, only a fool would create a marketing strategy that relied entirely on a few of them. Marketing is a collaboration between the business owner, partners in business, and the users. Social Media Marketing, especially, relies on direct connection and interaction between individuals for its success. Don’t be afraid to collaborate and engage with users and even other businesses when marketing via social media.

Lead Generation

Part of the connection making process should be geared towards lead generation. When you create content on social media or queue for a search term on Google, you are taking the first step in the lead generation process. Unfortunately, it is up to the user to decide whether or not to take the next step. When a follower on your Facebook page or a user keying in a search term on Google clicks on your link and views your website, a lead has been generated. This isn’t the only method of lead generation, but it is what you will most commonly use when following through on your marketing strategy.

Sales Funnel

A generated lead is not a sale, but it is a solid first step in the sales process. This is where the importance of a sales funnel comes into play. Once a lead has been generated and the user has engaged with your website or business to the point of visiting your website, they enter into your sales funnel. This funnel can take many different forms, but the priorities are constant. You need to introduce the user to the product, stoke their interest, introduce the idea of the sale, get them to consider the costs and benefits to them, and then finally push for the sale. These steps won’t always happen, and they won’t always happen in that order, but the key here is that the funnel is in place so that customers can follow easily along that path towards a purchase.

Email is Still Applicable

Sales funnels have changed, the same way that marketing strategies and social media platforms have changed. However, many people make the mistake in thinking that just because one platform has eclipsed another, the previous platform becomes irrelevant. Because of this, many have forgotten the importance of email. Email is not an outdated form, especially in terms of the sales funnel and sales process. In fact, email lists are a great way to keep users interested and exposed to the sales funnel without constantly pushing the sale on them.

The Hard Sell

Speaking of pushing the sale, it is important not to push the sale too hard or too soon. The sales funnel is a process in which the sell gradually becomes more of the focus. The Hard Sell should not be a constant on your social media pages or of your content. Your social media posts and content can display and contain the products and services you sell but remember that your marketing should funnel into the sale, your marketing should not be the sale. Don’t lose customers early on by appearing to focused on what you can get out of the exchange (money), appease them by relaying what they can get out of it.

Rinse and Repeat

So, you’ve set some goals and met them, what’s next? The first step is to evaluate how well your marketing strategy worked. Did you stick to the plan? Did sticking to the plan produce the expected results? If your answer to either question is no, then you must assess what went wrong with the plan. Did you set unrealistic expectations for yourself or your results?

If the plan did produce the intended results, then congratulations. It may be time to expand your plan and grow your business with loftier goals. Or, it may be that your plan needs to be implemented the same way for a little while longer. Marketing is not like math; the rules and results do often change. However, once you have stuck with a plan and put it into action, you can begin to assess its patterns. From here you can evaluate your strengths and weaknesses, allowing you to continue to adapt the plan and take your business to further successes.

 

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Costly SEO Mistakes You May Be Making https://simplicitymarketingllc.com/costly-seo-mistakes-you-may-be-making/?utm_source=rss&utm_medium=rss&utm_campaign=costly-seo-mistakes-you-may-be-making https://simplicitymarketingllc.com/costly-seo-mistakes-you-may-be-making/#comments_reply Wed, 09 Sep 2020 15:57:34 +0000 https://simplicitymarketingllc.com/?p=2083 Search Engine Optimization (SEO) is a crucial part of maintaining your website. However, just because you are performing SEO doesn’t mean that you are performing it correctly. In fact, many people make major SEO mistakes when attempting to optimize their…

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Search Engine Optimization (SEO) is a crucial part of maintaining your website. However, just because you are performing SEO doesn’t mean that you are performing it correctly. In fact, many people make major SEO mistakes when attempting to optimize their websites. There are poor ways to perform SEO, and this article is here to help you avoid some common and damaging mistakes. Don’t let your website be held back by over eagerness on your part and use this list to help assess how your “SEO Experts” are really performing for your business. Make sure your SEO is top notch and your website is reaching its greatest potential.

Keyword Bloating

Keywording is the backbone of SEO. Keywords help introduce new topics, tie thoughts together and form the overall connective tissue for a blog post or web page. Keywords also help you collect sources, link to additional pages or information, and even introduce the soft sell. Keywords help quickly reinforce the purpose of your content for both users and search engines. They are a highly useful tool for editing and content creation. However, they can be easily misused. It is important to make sure that you select your keywords carefully and that you sprinkle them properly throughout your blog post or web page.

Consider the following example:

Your keyword for an article is “local business

Now consider the following statement written two different ways.

“Marketing tips to help your local business. Local business profits stay within the community at a higher percentage than chain businesses. Keep enriching your community by growing your local business today.”

OR

Local business marketing tips to help your local business. Local business profits stay within the local business community at a higher rate than chain businesses. Keep enriching your local business community by growing your local business and your local business market today.”

Which of the above examples is likelier to yield greater results? The first example.

The second example is bloated and bogged down with keyword occurrences. Search Engines dock this kind of behavior as it is often used to pander to keyword searches by cramming content with the given keyword(s), and often lacking in quality content. When placing keywords, always choose quality over quantity. Keyword cramming makes your content more difficult and more frustrating to read.

Don’t bog your content down with unnecessary extra keyword occurrences, make the keyword clear but spread lightly throughout its associated content.

General Content

When creating content for your website and business, it is important to attract the proper audience. You don’t want to isolate potential customers and clients by focusing only on niche aspects of the business. It is important to make sure that content has a broad appeal. However, content needs to remain focused and should never drift into undefined territory. This might sound like a conundrum, but the balance can be found. As you get more and more experience writing your own content, you’ll start to better understand what niche topics your audience gravitates to and what broad topics help bring in new viewers.

If your content is too general and isn’t targeted specifically to your business or the needs of your potential customers, then it most likely doesn’t belong on your site. For instance, if you operate a small, family owned business, odds are that info such as stock rates and bond prices aren’t pertinent to your business or the people potentially looking into your business. Make sure that content is created and curated specifically to fit the needs of your business so that Search Engines don’t mark it as irrelevant.

Don’t feel like your content needs to be about one single industry or topic either. Feel free to talk about anything related to your business or what it has to offer, so long as it retains a connection to you and/or what you do.

Improper Titles and Descriptions

Content on a website may have various intentions, but each article, page, and post should be geared towards bringing in new customers and clients for your business. Content, particularly articles and posts in this example, needs to be focused and appealing. If you don’t know why you’re writing something, then do not write it.

Content can be varied, but all content needs to share in a common theme or purpose. Part of keeping one piece of content in line with another is by appropriately titling and describing content. This includes meta descriptions and titles as well. If titles are long and rambling or inaccurate to the content produced, this misleads users and is seen negatively by search engines. Titles are similar to keywords in the sense that they need to be relevant and should refrain from being bloated. You may want to mention your title within your content blocks, but much like keywords, you need to be careful not to over do it.

Descriptions are also an easy way to hook users on your website or business. Descriptions should be brief but to the point. They need to encapsulate the premise of your article and what users will gain from reading your content. This is also a quick and easy way to stand out from the competition, as descriptions often appear on search engine pages.

Incorrect Keyword Choice

Whether the keyword is being selected for a title or for the article itself, it needs to be chosen carefully. Keywords not only help determine the focus of an article, but they are the term most likely to be searched for by a user in a search engine. Keywords need to be relevant, but not overused. For example, “Marketing” wouldn’t be a very successful prime keyword for a small business’s website article. Why?

Marketing is a very broad term, and one that is not likely to apply specifically to your business or to your target market. However, if you want this to be included in the keyword search of your article, you can easily string it together with more relevant terms. Try phrases such as “local marketing business” or “small business marketing help” or variations of the two that might appeal to local businesses looking for your help.

Make sure that keywords are specific and relevant, but that you are not reusing or overusing certain keywords as search engines tend to dock websites for their repetition. Your articles should use a variety of keywords, with old keywords being rotated out and new ones sprinkled in as you continue to write.

Plagiarism

This may sound like an obvious tactic to avoid, but many people plagiarize content without realizing that they are doing so. Most people know to avoid copy and pasting another website or business’ direct content, but many will also directly copy the ideas and core content of another site in an attempt to replicate shared ideas and beliefs.

This can happen frequently when creating self-help or instructional articles. An important part of informing your audience is ensuring that you yourself are informed over the subject you are attempting to instruct on. The easiest way to instruct yourself is by researching the topic and learning from what others have already put out. There is nothing wrong about learning from other sources, or from putting that knowledge gained into your own content. However, there is an issue when covering the same exact topics and subtopics. Search Engines see when the main beats of one article are directly copied from another, even when different word choices are used. Make sure that your original content is a blend of what you have learned, not bits and pieces of information from other sources.

Poor External Linking Quality

Another key aspect of ranking your site properly via Search Engine Optimization is placing links to external sources throughout your content. These links can act as reputable sources, direct quotes, or even examples of what your content is discussing. It is important to keep these links layered throughout your content to not only increase the credibility of what you are saying, but to help build results via Search Engines. Again, refrain from overloading your content with links. It’s also important to use a variety of links to a variety of different sites.

When choosing your external links, it is important not to do so half-hazardly. External, or out bound links, need to be chosen with two primary objectives in mind. First, that the links are relative to your content and can either validate or enhance what you are saying on your own website. Second, that the links themselves are from reputable, credible, and popular sources. In this case, choose websites that are better known. You can link to smaller websites from time to time, but the external linking focus should remain on larger and more reaching websites.

Poor Internal Linking Quality

Internal linking does not achieve the same purpose as external linking, but it is equally important. Internal linking allows for greater circulation of your own website and helps weave your content together. Internal linking is the best way to guide users to other articles, posts, and pages on your website. This way users can jump from one article to another and can see a greater picture of what your business or website is.

It is important to follow a similar strategy for internal linking as the one followed for external linking. Make sure that links are pertinent to one another, but don’t be afraid to add a sentence or two that ties the concepts together. Don’t overload a page with either kind of linking either. Users and Search Engines can quickly be turned off when a webpage is unnecessarily cluttered with links. This is a sign of desperation and cheap attempts to rank slightly higher within the search engines. Let your links feel natural and both you and your audience will get the most out of them.

Desktop Vs Mobile Support

Mobile Phones are the future of internet usage. For the past several years, Search Engines have been utilized in a greater capacity for mobile searches than they have been for desktop searches. In order to accommodate this, Search Engines such as Google have begun to prioritize the quality of a mobile site over that of the desktop sight. The SEO mistake that many websites continue to make is prioritizing the Desktop Site above the Mobile Site.

The world is moving to mobile. If your business does not have a quality mobile app and/or website, then it has already fallen behind. Search Engines are prioritizing mobile sites, which means that even perfect desktop sites will be docked for not competing across mobile platforms. If you don’t want to be docked for the same, make sure that your mobile site loads quickly, is up to date, and is easy to navigate. Remember to layout mobile site content in a sharp and decluttered manner so as to accommodate the smaller screens of mobile devices.

Corner Cutting

A common SEO mistake shared among many small businesses is the act of cutting corners. Most often these corners aren’t cut maliciously or with ill intent, but to save time and money. Perhaps you have a relative who works on websites in their spare time or a friend who promises a “quick fix” to a software issue. While these options may seem financially appealing at first, they can often create further headaches down the road. This doesn’t disqualify friends and family from being able to help with your website, but it means that you need to vet their credentials the same way you’d vet any service professional.

Make sure that only qualified individuals are performing maintenance and design for your website. This extends to your content too. While cheaper options may seem like a better route at times, make sure that the work these routes perform for you is on par with more expensive and more qualified services. Don’t sell yourself, your website, and your clients short by cutting corners. Take the time and money to deliver the best to your potential customers and watch the returns grow.

Lack of Self-Examination

The most potentially damaging, common SEO mistake that a business owner can make is not self-examining their website. Self-Examination is the best way to ascertain what your website has to offer. When you take the time to legitimately analyze your website from the viewpoint of a user, you can better notice what works and what doesn’t work.

When self-examining your website, take the time to examine each area of your website. Is the Home Page easy to understand and navigate? Is the central purpose of your business clearly communicated? Are there any aspects of your website that don’t fit in line with the central purpose? Are articles relevant to what your business offers and what customers might be searching for? Take the time to ask these questions and modify your website accordingly, the results can improve your search results greatly.

Recap

Search Engine Optimization is a crucial aspect of managing any website. It is important to perform SEO on a regular basis, and it is especially important not to commit any of these common SEO mistakes. Continue to refine your content to yield better search results and you will watch your web traffic increase exponentially. Make sure that your needs, the needs of the search engines, and the needs of the users are all being met satisfactorily.

 

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Do You Need a Mentor? https://simplicitymarketingllc.com/do-you-need-a-mentor/?utm_source=rss&utm_medium=rss&utm_campaign=do-you-need-a-mentor https://simplicitymarketingllc.com/do-you-need-a-mentor/#comments_reply Wed, 26 Aug 2020 19:10:27 +0000 https://simplicitymarketingllc.com/?p=2074 Are books and classes no longer pushing you? Do you need a partnership that helps guide you and to grow? You might be in the market for a mentor. For some people, that word is a turnoff. They see long…

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Are books and classes no longer pushing you? Do you need a partnership that helps guide you and to grow? You might be in the market for a mentor. For some people, that word is a turnoff. They see long commitments and the painful mentorship “first-dates”. But being a mentor is more than just about finding someone to compare business notes with, it’s about creating a dynamic partnership that is committed to your growth.

Navigating the world of business is a near impossible task if one isn’t equipped with the right team, the right tools, and the right knowledge. Fortunately, there are thousands, if not millions, of people that have successfully navigated the terrain of business to varying degrees of success. Whatever field or specialization you find yourself in, there are always experts out there with knowledge that may be crucial to your continued and burgeoning successes in the field of business.

Who, or What, is a Mentor?

Often the role of a mentor is one that is misunderstood, and frequently overlooked by young and enterprising professionals. What kind of person does it take to be a mentor? Who should this person be within my organization? Should this person be an outsider from my organization? Is there an age requirement for someone to be qualified as a mentor? These questions and more come up frequently in the search for a mentor. There is no concrete process with which to find or even a mentor. However, there are certain traits and roles that mentors have in common.

Experience

All mentors have experience of some kind. Typically, the more experience an individual has, the greater their capacity for mentorship. This can be personal experience in a company or an industry. It can be hands on experience with a practice, product, or system. Experience can take nearly limitless forms, each one playing a different role in their life and their career. Most often experience can be identified by levels of success. Has the potential mentor been in their field long? Do they have a credible series of projects and or developments to reflect their time? Does this potential mentor have a series of promotions that reflect their acquired skills and merit? Do they have rewards or other acknowledgements of what they’ve done? Have they connected with other high profile or high achieving individuals? If they can answer any of these questions to your satisfaction, then they may have the kind of verifiable experience that you are in search of learning from. One of the tremendous benefits of a having a mentor in business is having access to their recollection and compilation of experience. By hearing from someone who’s been there and done that, the “what?” of their accomplishments can be assessed and learned from.

Expertise

What is expertise? Is expertise similar to experience? Do the two concepts go hand in hand? For a dictionary definition of the word, expertise is defined as, exceptional knowledge and/or in a particular field. Expertise is not directly tied to experience, but the two often go hand in hand. Expertise is more of the “book smarts” compared to the “street smarts” of experience. Expertise is what most people are searching for when they think of having a mentor. People want to know the “how?” of the accomplishments, achievements, and goals of those they look up to. For example, one may look at a business expert such as Jeff Bezos and wonder, “How did he get to be the richest man in the world?”. While the answer to that question certainly isn’t one that can be put simply and straight forward, the simplified version of that answer would come from the acquired expertise of Bezos and the experience he gained from putting that expertise into practice. Expertise is another one of the major benefits of having a mentor in business, as you gain access to a mental library of knowledge with often endless application to your own life.

Personal Connection

If experience is the “what” and expertise is the “how” of mentorship, then personal connection is the “why”. Why is this person seeking to mentor you? Why are you seeking to be mentored by them specifically? More often than not from the mentor’s side, the why is simple. They seek to pass on what they have learned, to continue to foster those that need help, and to make the world a better and more knowledgeable place. On the side of the mentee, the chosen mentor is often selected because of their merit or position of admiration and respect. Perhaps it’s a relative with expertise and experience in your field. Perhaps it’s a boss whom you’ve taken a liking to. Whatever the reason, it is important to make sure that both parties can clearly define their “why” and that a personal connection is established to make the mentorship concrete and as deep as it should be.

What Kind of Mentor Do I Need?

What kind of person does it take to be a mentor? If you are a child, then most adults in your life take some role as a “mentor”. However, as you get older, you are forced to narrow these “mentor” figures down to find those who align somewhat directly with your views, expertise, and values. Now, take this example one step further. In high school, the field of business is often treated as a broad one, with little focus given to different fields such as accounting, marketing, finance, etc. In college, the broad field of business is broken down into these more diverse fields of business such as those listed above. After college, and in the business world, these fields are broken down even further into jobs with specific roles, such as supply chain management, human resources, public relations, etc. No matter what stage of life you begin your interest in business in, you require a different specification and qualification of mentor.

In high school, a business teacher or local business owner will suffice. At the high school stage of life, the basics need to be understood and fully mastered before moving on to the more advanced topics. Even if you have graduated and are much older, a mentor along these lines is a great resource for mastering or even reviewing the basics. Concepts such as the 4P’s of Marketing, Simple Supply and Demand, and the concept of balancing a checkbook can be learned from these resources. The benefit of utilizing a mentor versus a teacher or a course is that the mentor can walk or run with you at your own pace and can often answer more obscure questions while covering ground at a generally faster pace.

In college, or a similar intermediate stage of business acumen, the basic knowledge and expertise of a high school business teacher or small business owner may no longer suffice. This isn’t to discredit the mentors from earlier stages in development, but it is important to remember that they may not have as much experience or expertise with deeper concepts, as they view business from a much smaller scale than a large retailer, college professor, or corporate executive. So, an intermediate learner in the workings of business would search a few rungs higher on the corporate ladder for a mentor. Perhaps a professor or credible expert in their intended field of business would suffice as a mentor. Taking the example of the small business owner a step forward, the regional manager of a chain or department head of a corporation’s local office may suffice. These examples won’t have the acumen of a Warren Buffer, per say, but will have more hands on and in-depth knowledge than someone who deals with business on a smaller scale, such as the aforementioned teacher and small-business owner.

For an advanced student of business, someone who has mastered the basics and moved into the business world professionally, a more involved and experienced mentorship is needed. The college professor and the mid-level manager may no longer suffice. Again, this isn’t to discredit their knowledge or ability, but is relative to the experience they have with the “big picture”. This may also begin to be a question of identifying where you, as someone seeking a mentor, are hoping to find yourself 5, 10, 15+ years down the line. The advanced stage of understanding is where expert mentors really come into a play. For the beginning and intermediate stages of understanding and growth, the knowledge is less circumstantial, and a less-credible mentor may yield the same results as an experienced and truly knowledgeable one. However, in the advanced stage, it becomes absolutely crucial to select a mentor who is not only experienced, but one who is credibly so. This is where achievements and goals come into play, and why it was stated earlier that it is important for some of those goals and ambitions to match up.

What are the Benefits of Having a Mentor in Business?

We’ve covered what to look for in a mentor and why someone is qualified to be a mentor, but how does having a mentor benefit the mentee? The primary benefit of having a mentor is quite simply having someone to regularly talk things through with. Life if complicated and confusion, with many different paths and doorways converging and diverging at various intervals. A mentor is someone that often acts as a sounding board for all of the options, opportunities, and setbacks that life presents you with. The mentor relationship because it creates an individual has both an insider and an outsider view on the situations going on.

For example, imagine that you are employed at Company A as a data analyst. This isn’t your dream career; but as an entry level employee straight out of college, it is a solid stepping stone towards your dream career. You are offered a position at another company, it isn’t in the direction that’d you’d like to go, but it comes with a sizeable increase in pay and benefits. What do you do?

This is where the mentor comes into place. Having already climbed the ladder a substantial amount of the way and bringing with them into the conversation several decades of experience, they understand where you are coming from. The mentor knows you and knows your goals, they also know the relative direction in which each choice would lead. They can by no means make the decision for you, but they can share what they know, and that is often the most asset that an up and coming individual can have. The mentor can see what is going on in the shoes of the mentee, but also sees the situation as someone from the outside would. They can process what they know about you and the choice that lay ahead, while comparing and compiling it with what they know and have seen.

Conclusion

While mentor relationships are recommended to people in almost every field, it is up to the mentee to determine whether or not they would benefit from having a mentor in their life. Remember to ask yourself, what are the benefits of having a mentor in business? Are there mentors in your field? Are there people you could be learning from? Growing from? If you are seeking a mentor, remember to check them against the criteria for what makes a mentor. Find individuals that have experience in your field, or at least one similar to it. Find individuals who have expertise over your subject matter, people who know what they are talking about. Think of individuals who you already share a personal connection with. Who in your life is already serving as a mentor that you think you could benefit from further interaction with?

Seek out individuals that have been through what you are going through. Search for people that have answers to your questions. Every mentor relationship is different, it is up to you to find the relationship that works for you.

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Can You Learn Marketing Online? https://simplicitymarketingllc.com/can-you-learn-marketing-online/?utm_source=rss&utm_medium=rss&utm_campaign=can-you-learn-marketing-online https://simplicitymarketingllc.com/can-you-learn-marketing-online/#comments_reply Wed, 19 Aug 2020 20:11:59 +0000 https://simplicitymarketingllc.com/?p=2069 Where’s Your Classroom Many people believe that a brick and mortar classroom is the only place to learn. While that environment certainly can be a fantastic place to sharpen your skills or even begin your knowledge, it isn’t your only…

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Where’s Your Classroom

Many people believe that a brick and mortar classroom is the only place to learn. While that environment certainly can be a fantastic place to sharpen your skills or even begin your knowledge, it isn’t your only option. You don’t need to pay tuition and fees in order to develop this instrumental business skill. In fact, there’s more affordable access to marketing training than you may realize. This article is here to help you learn how to find the best marketing training online and to get you jump-started on your journey towards becoming a marketing pro.

What is Marketing?

Online Marketing can only be defined by first defining marketing in general. Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”      So, it stands to reason that online marketing would be the internet applications of the above-defined aspects of marketing.

Marketing takes numerous forms and has existed throughout the history of mankind. As long as people have had products and services to offer, and as long as others have had money to trade for said products, marketing has been a key component of human trade and purchase. Marketing hasn’t changed much in principle, but the systems and operations behind the marketing continue to grow more and more complex as time has gone on. In Ancient times; marketing was as simple as arranging your fruits so that the freshest products were on top. In modern times; that idea is still the same, but there are systems in place to ensure that the freshest products get the most attention. Not only do grocery stores continue to arrange the freshest fruits on top of the rest of the product, but those fruits are advertised over television, print, and even the internet. There are also systems in place to ensure that those fruits are advertised heavily to the people most likely to buy them.

Data collection is a major component of marketing that has become easier to analyze and utilize in the advent of the internet age. Not only are products arranged to increase visual appeal, but the market and purchase data are available to both buyers and sellers for a wide array of analytics and management. Customers can be tracked, demographics identified, and patters defined. In the past, these were metrics that could only be managed and tracked by merchants and their storefronts. However, thanks to the advent of the internet, this type of information and analysis is available to the masses. Due to its availability and the increasing ease of which it can be analyzed, online marketing is a great tool for any business.

What is Online Marketing?

But what is online marketing? How can it be utilized? What makes it different and either inferior or superior to traditional marketing?

To answer the first question, online marketing isn’t so different from traditional marketing. The fact that the process is done online doesn’t lead to any deviation from the same basic rules and principles. The traditional four P’s of marketing; product, price, place, and promotion don’t change.

  • Product
    • Is it tangible or intangible? This is often the difference between a digital product, a service, or a physical product as to be found in store.
    • The seller/marketer must have a clear understanding of what the product is, what it does, and what niche it fills.
  • Price
    • Now that the product’s role is determined, what is its nominal value? Profit margins, supply vs demand, and other environmental factors come into play.
    • Price needs to be determined accurately and adequately when deciding on the details of the next two P’s.
  • Place
    • “Location, location, location” is the oft-repeated mantra. Where can this product or service best be utilized?
    • “Place” can determine a physical location for a store or vendor, a website name, style, and design, or even where a product is located in a store or on a site.
  • Promotion
    • How are potential customers going to hear about this product/service? What about this product/service is going to grab customer’s intentions?
    • This is where key marketing aspects such as advertising, social media, viral marketing, and public relations come into play.

Online Marketing is utilized in a similar fashion to how traditional marketing methods are utilized. The added benefit of online marketing is that content can be created and distributed at a much faster rate and can be delivered to more narrowly targeted groups. This applies particularly to place and promotion, as products can be placed both in stores and online. As far as promotion is concerned, products/services can be uniquely targeted to fit the needs of each price point, place, and customer.

Why does Online Marketing Matter?

  • Why does a company or individual need marketing?
  • Why does a company or individual need online marketing?

Businesses exist to make a profit. Yes, most businesses have larger goals as to why and how they make that profit, but profit is the unifying bottom line. Regardless of whether a business wants to generate revenues for the sake of donating it to charity or using it to inflate a trust fund, profit is the bottom line.

Companies accomplish this generation of profit in many different ways. A company such as Apple builds computers and cellphones and develops software and then sells those developments for profit. Uber sends a driver and a car to pick any number of individuals up and drop them off at their destination, this is a service that Uber offers in exchange for profit. eBay doesn’t sell a product and it doesn’t send a service, but it offers a space on its platform for others to sell products, and in addition to taking a small share of the profits of each sale, it sells additional space on the website for advertisers. Again, Ebay’s bottom line is to generate revenue and take in a profit.

The best way to generate revenue is by selling products or services. In order to do so, the company or individuals wishing to generate revenue must put their products and services in front of potential customers. How does a business know which potential customers to put their product in front of? How does a business know what to say to each of these potential customers both as individuals and as a group? The answer is, it doesn’t, at least until it performs the proper market research and in turn, markets its products to the appropriate people in the appropriate ways.

Marketing keeps the wheels spinning and what brings new customers in the door, while also retaining older customers and ensuring that they continue to return. A company needs marketing because it needs to ensure that its bases are covered and that the products and services that it offers are reaching its full and appropriate audience. An individual needs marketing for the same reason that businesses do, but with greater stress on maintaining their personal brand and connection. Marketing, besides being a great way to deliver products, is also a great way to develop and maintain both personal and company brands.

Why Does (Online) Marketing Matter to You?

This is a question that you have to ask yourself personally? What is your role, and how does marketing apply to it? Are you an entrepreneurial individual seeking to build or grow a business? Are you a member of a larger organization or business seeking ways to refine the group that you represent? Are you an individual seeking an audience for your works, products, or services? Whatever your reasons, please reflect on them going forwards, and as you learn how to market online, make sure you do it with the intention of reaching whatever the goal that you’ve set it.

What is the Best Way to Learn Marketing Online?

There are many different sources to learn marketing online. These options vary in scale, style, size, and stages of development. There is no “one size fits all” method of learning marketing online. Rather there are a variety of options, and it is up to the individual to determine which method works best for them.

Online Courses

One of the easiest and most efficient ways to learn online marketing is via the use of online courses. Online Marketing courses are often tailored to specific platforms and feature detailed information about both how those programs work and how you as the user can utilize those programs or sites to best fit your marketing needs. These courses are especially helpful because they are often “pick and choose”, not requiring you to have extensive knowledge of overall online marketing platforms when you are opting to focus primarily on social media marketing.

When selecting a course, it is important to remember to keep your needs in focus. In other words, remember why you are seeking more knowledge and information on how to market. Are you building a brand? Then you should probably seek training focused on social media. Are you an established brand looking into increasing awareness about an exciting new product? Viral Marketing might be the best way for you to utilize your already existing platform and promote the new product.

Video Training

YouTube, or other video platforms such as Vimeo, are another great way to learn online marketing. With the accessibility of video and social platforms, video training is often the most affordable option. However, this may inhibit quality as the source of these videos can often lack credibility or expertise.

However, many businesses and credible professionals will offer marketing and other professional training from their video platforms. These videos are a perfect option for people just starting out or seeking training when on a tight budget.

Marketing Classroom

There are hybrid platforms with which to learn marketing online as well. One such example is the Marketing Classroom. This website acts as a series of online courses in the form of videos. If you are seeking information on how to market online, or how to do so more efficiently, then the Marketing Classroom may be the place for you. There is a wide variety of topics available for both businesses and individuals.

The Marketing Classroom is designed to be a premier service to help any enterprising individual in their pursuit of building a greater audience and/or reaching more potential customers.

Social Media

There are hundreds of thousands of experts and industry leaders delivering content and instruction via their social media platforms. Many businesses post daily or weekly blogs aimed at helping those who read them to learn and grow. If you are aspiring to the same levels of success as these companies or individuals, then it can be helpful to study the means by which they created their success.

Seminars

Seminars are a terrific way to learn online marketing skills but via a more personal and individualized touch. Seminars are a great way to meet industry experts and leaders, as well as to ask them questions and pick their brains. If you prefer the individual attention and mentorship that can only be had in person, then seminars are a terrific way to learn marketing online.

Conclusion

What is YOUR best way to learn marketing online? Are you a hands-on learner seeking the attention and expertise of a specific individual? Try a seminar. Are you an individual strapped for time, hoping to learn at their own pace? Then social media blogs and videos may be for you. The importance of the matter is that you seek out what methods of education are best for you.

 

 

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Strengthening Keywords and Links https://simplicitymarketingllc.com/strengthening-keywords-and-links/?utm_source=rss&utm_medium=rss&utm_campaign=strengthening-keywords-and-links https://simplicitymarketingllc.com/strengthening-keywords-and-links/#comments_reply Wed, 12 Aug 2020 16:00:19 +0000 https://simplicitymarketingllc.com/?p=2064 Do you want to lose web traffic? If you aren’t up to date with your SEO, then you already are. Search Engine Optimization is crucial for the success of any website. It is important to remain up to date on…

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Do you want to lose web traffic? If you aren’t up to date with your SEO, then you already are. Search Engine Optimization is crucial for the success of any website. It is important to remain up to date on changes to algorithms, and with standards expected of new websites. It is also important to make sure that your content is optimized specifically for search engine results.

Two key tools in achieving higher rankings are the appropriate use of keywords and links. If you can properly keyword your articles and content, then you can easily match your website with search terms that users are looking for. When links are placed appropriately, you can increase the relevancy and reliability of your website across the board. To ensure that you take the proper approach to keywording and linking, follow the tips outlined in the article below. By adhering to these standards, you can ensure the consistency of your site with search engines and increase the flow of traffic of potential new customers and clients.

Keywording

Keywording isn’t just about baiting your reader. Keywords can be used to iterate the main idea of an article, yes, but they serve a much greater purpose. Keywords can be used to reiterate the main idea and reinforce its significance by displaying a similar word or phrase repeated throughout the document. They can also be used to target specific search words or search phrases as they relate your content to what users are seeking.

When selecting keywords for your articles, it is important to keep these reasons for using keywords in mind. It is also important to understand that while some keywords will come up organically in your writing, they should also be inserted deliberately. Your main idea should be clear in the introduction and should be peppered throughout your article in order to keep everything in line thematically. Remember that your content needs not only to be useful but also to appeal equally to search engines and users. When selecting keywords, keep the following three items in mind: choice, frequency, and complexity.

Keyword Choice

Keyword choice is the backbone of keywording for your article. Improper keyword choice can lead to poor results and irrelevant content. Proper keyword choice can lead to exceptional results and content that is relevant to both users and search engines. Choose your keywords carefully and intentionally, and you will find yourself already set on proper keyword choice.

When choosing keywords, you need to have a grasp on what your article is, or will be, about. It is helpful to select keywords before writing new content, and then to spread them throughout your article. However, you can also add keywords after the fact while revising and editing your content before publication. Whichever way produces higher quality writing for you is the appropriate route to take. Often, it is easy to write the article first, find out which keywords appeared organically, and then insert your other selected keywords through revision.

Keywords need to be relevant to what you are creating and what people are searching for. Do not worry about trying to force keywords in if they are not completely relevant to the sentence or paragraph in which they are placed. Rather, hone your content around the central ideas of the keyword, and choose keywords that either represent or encapsulate the content you are producing. It is often useful to use autofill results or Quora questions to determine what users are searching for. If many people are asking the same question on the internet, then answer that question and use the same language that they use in their question for your answer.

Keyword Frequency

After choosing appropriate keywords, it is equally important to pace them and space them out in both an appealing and effective manner. It might sound like a good idea to cram as many keywords into an article as possible, but that is not an effective means of SEO. While the logic of “more keywords results in greater attention from Search Engines” sounds correct, it is far from the truth. In fact, Search Engines regularly dock websites for overloading or cramming their content with keywords. Keyword spamming will fare poorly with Search Engines and visitors alike.

A good, general rule of thumb with keywords is to utilize them once every hundred words or so. This can also be done once every paragraph, depending on the amount of content and the quality of the keyword itself. Remember that keywords should help the article, they should never hinder it.

Keywords, when they appear, need to feel genuine. If your keyword feels disingenuous or is an obvious keyword from the start of the article, it may discourage readers from continuing to read through your content. Make sure that keyword occurrences are spread out enough so that the word or phrase is not constantly bombarding the user with its appearance.

An easy way to properly regulate keyword frequency is by crafting your keywords carefully. It is important to find an appropriate balance between being too complex and being too generic.

Keyword Complexity

Keywords must have a certain level of complexity, but they must also be universal or generic enough that people will search for the terms you are targeting. If your keywords are simple, short phrases, they are likely to have to compete with a greater number of other websites. This increased competition may hinder your own website’s growth, especially when competing with larger and more recognized competitors.

On the flip side, if your keyword is too complex, it may not be relevant to many user’s searches. If you have too specific of a keyword, it may be too specific. Finding the appropriate balance between being specific and being complex can be difficult, however, the Search Engines are a great place to research how to appropriate keyword your content.

If you are having trouble striking a balance that yields satisfactory search results, then look to your competitors. Utilize tools such as Google and Quora to view common searches and to see which keywords are being targeted the most. From there you can alter those popular keywords or add a few additional words that are relevant for your content.

When creating keywords, the complexity of the phrase comes from what makes your content specific to you. The generic element to creating a keyword comes from what other people are searching for.

For example, if your research finds that the phrase “cleaning company” is being searched for in your area, you can use that as a starting point. From there, tailor your content to match that phrase, while also setting your business apart. You can target specific aspects of search terms,  such as “Cleaning Company Metro City” or “Local Quality Cleaning Company”. Remember that you don’t want these keywords to become rambling, but you want them to be succinct and relevant to what users are searching for and you are offering.

Linking

Linking is another crucial aspect of proper Search Engine Optimization and is similar to keywording. Both concepts are used to increase traffic and relevancy to your site. Much like keywording, there are simple steps to remember when adding links to your content.

Linking is a great way to verify any claims or to source quotes and facts. It is also a great way to promote additional websites and even additional content of your own. Linking can improve upon the content that you already have, as well as directing users to similar content that would be beneficial to them. In order to appropriately link within your content, there are three key items to keep in mind: link type, link frequency, and link choice.

Link Type

There are two primary types of links that we will discuss in this article. First, there are internal links. Internal links refer to links within your content that directs users to other content on your website. Second, are external links. External links are those that direct users away from your site and to other sources. Both internal and external linking is important for healthy SEO, but for different reasons.

Internal Linking

Internal Linking is important for promoting what your website has to offer. Internal links can be used to keep people on your website, which means they will be further exposed to your content and the entirety of what you have to offer them. The longer they remain on their initial visit, the likelier they are to return and to seek out more of your content.

It is important to spread internal links conservatively throughout your articles. Take care not to overwhelm the user with links in general, as well as links that only lead back to your site. Not only does this indicate a lack of credibility and diversity to the user, but this is also docked by search engines. A conservative number of internal links is encouraged by search engines and is also appealing to the user.

When setting internal links, make sure that they appear in a diverse manner across your content, and that they are not all bunched up within a single paragraph or content block.

External

External Linking is important for validating the content that your website has to offer, in addition to increasing its recognized relevancy. External links are a great way to direct users to other sources who are reiterating what you are saying. This helps users to verify and to trust the information that you are offering, as well as to increase the trustworthiness of your website and your business overall. External links can also be a great way to provide additional relevant information that is not available on your site. This is a great way to direct users to info that may not necessarily be on-brand with what you have to offer, but that can be applied to a specific article or content block that you do offer.

Much like internal links, it is important to spread external links throughout your content in a conservative manner. While it is highly beneficial to have external links peppered throughout your content, you do not want to overload the user with links. You also don’t want external links to greatly outnumber internal links. While it is important to have users directed to other relevant websites, you also want them to browse the additional content and offers that you have available.

Link Choice

When choosing links, the primary factor to keep in mind is relevancy. Does the article, website, or video that you are linking relate directly to the word or phrase that you are linking it to. When using links to verify information or to state credibility, it is generally easier to keep the links relevant. However, when linking to additional internal sources for other content, it can be easy to post links irrelevantly. Remember that linked content needs to be of the same topic or theme as the content it is linked to in your article.

Remember also to choose links from appropriate sources. Verified and popular sources such as Forbes, The New York Times, MSNBC, etc… can be a tremendous asset when linking for validation or verification. However, it is important not to overuse the types of sites, and it is okay to link to smaller websites when applicable. Keep your linked websites diverse by linking to a variety of sources, and make sure that you are familiar with the content you are linking to so as to ensure relevancy.

Link Frequency

Similar to keyword frequency, it is important not to overdo linking. A similar rule of thumb applies to linking as to keywords. Pepper your links about every hundred words or every paragraph, depending on what feels appropriate for your specific content. However, this doesn’t mean that links need to be at least one-hundred words apart, they can be closer together when needed. The main goal is not to overload the user with too many links too close together visually.

Recap

Keywording and Linking are two crucial aspects of Search Engine Optimization. Both concepts allow for your content to rank higher with search engines and to be discovered more easily by users. Remember to keep keywords relevant to your content, but broad enough to be a regular search term. Links should be relevant to your content and can either help validate or help push users towards other areas of your website. Remember to be conservative when placing keywords and links, don’t overload the user or the Search Engines with an unnecessarily high number of occurrences.

 

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Is Your Sales Funnel Working For You? https://simplicitymarketingllc.com/is-your-sales-funnel-working-for-you/?utm_source=rss&utm_medium=rss&utm_campaign=is-your-sales-funnel-working-for-you https://simplicitymarketingllc.com/is-your-sales-funnel-working-for-you/#comments_reply Wed, 22 Jul 2020 17:00:01 +0000 https://simplicitymarketingllc.com/?p=2055 Introduction Sales Funnels are necessary for any business marketing itself online. These funnels help channel views and clicks into leads which can then be converted into sales. Without an appropriate sales funnel in place, your website may receive many visitors,…

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Introduction

Sales Funnels are necessary for any business marketing itself online. These funnels help channel views and clicks into leads which can then be converted into sales. Without an appropriate sales funnel in place, your website may receive many visitors, but may not convert many of those visitors into sales. This is where the sales funnel comes into play. When implemented correctly, the sales funnel helps walk your customers through the sales process on their own terms. This covers the transition from soft sell into hard sell and allows for the customer to be exposed to your offers without overwhelming them on first contact. In other words, the sales funnel is your ticket for closing down big sales without having to devote all your time and effort into one process.

The Sales Process

To create an effective and realistic sales funnel, it is important to first understand the sales process. Whole the different stages of the sales process may fall under different terms according to brand and industry, the fundamentals of selling are constants across all products and services. Generally speaking, the sales process consists of First Contact (Lead), Interest, Engagement, Decision, and Action (Sell). Getting from one step to the next might look different from business to business, but the general flow is all the same.

The Sales Process doesn’t vary much online, and the key concepts are still the same. When a customer first comes into contact with your business, they become a lead. This does not mean that they are a promising lead, but that they are at least aware of what your business is and what it has to offer. When they express interest, whether via a “like” or by following a link, you can then start to engage them directly or even via automated systems. From here you can broach the idea of a purchase and then make the hard sell, ending in the lead’s decision to become a buyer.

Sales Funnels take advantage of the Sales Process by automating the engagement step, and even the decision and action steps when appropriate. A clear understanding of this process is all you need to begin creating the best Sales Funnel for your business.

Research

In order to generate leads, you need to understand who you are targeting. A complete and efficient Sales Funnel is useless if the appropriate audiences are not being reached initially. If you don’t have a keen understanding of your target demographics, even the best sales funnels will churn out lost sales. The quality of leads you generate correlates directly with the quality of sales your funnel churns out.

The best way to know what audiences to target is by having a thorough knowledge of your products/services and the people that most frequently buy them. If you are just starting out, the second part may be difficult to access. However, the internet has a plethora of information and analytic services for determining who is most likely to buy from you. A great place to start is with Facebook, Twitter, or other social media analytics. These components of social media platforms provide in-depth looks at target audience data when crafting an ad campaign. Once your research is completed, you can tool your Sales Funnel and Leads Generation plan to fit your exact needs.

Classify Your Customers

When generating leads, it is important to understand that no two customers are alike. However, customers can easily be sorted into defined groups. Having a clear understanding of your products and services allows you to know who will be using them and why. Start by categorizing your customers, or potential customers into distinct, targetable groups. If your product has multiple uses, then categorizing customers by different uses of the product is a great place to start.

Customers can be categorized by other demographics, primarily age and gender. You can also help to classify your customers by developing certain content, ads, or posts for specific sites. The leads that you gather through Facebook most likely won’t be the same that you gather through Twitter, so adapt your lead generation content to meet the differing needs of users on different platforms. The more work you put in to understanding who would make the best lead for your sales funnel, the less you have to worry about making the final sale once you get them started through your funnel.

Strategize

Make a game plan. Strategy is the most crucial step in developing an appropriate sales funnel. Without a well-defined and easily implemented plan in place, your efforts will be mostly fruitless. Before you start rolling out lead generation content or sales pitches, you need to have a clear understanding of where your business is starting from and the kind of results that you want to see from your sales funnel.

Strategy is where a clear understanding of the sales process is needed. If you don’t have a plan for walking your leads through the sales process, whether automated or manually, you will struggle to guide them from the first contact to the sale. Understand your target audiences and formulate a plan to hook them into the lead, to make meaningful first contact, to present the idea of the sale (soft sell), and finally to complete the sale (hard sell).

Lead Generation

Lead Generation is the first step. This is the online equivalent of the first contact. This is how you put your business, your products, and your services in front of the average consumer. This is often the easiest step because the first contact does not rely on too heavy of a “hook”. When generating leads at this stage, you are simply concerned with getting what you have to offer in front of as many of the target audience’s eyes as possible. From here you may begin to funnel them through the sales process.

Lead Generation should give you the largest pool from your target audience, and the sales funnel narrows that pool down to those that desire to and will buy from you in the final stages of the sales process. You will not sell to every lead you generate, and that is perfectly okay. Remember that the sales funnel is all about matching your products and services to the right customer, not forcing a sale that doesn’t benefit either party.

Social Media

Social Media is a terrific place to begin lead generation. The best part is most social media platforms are initially free. If you are just starting a business; a Facebook, Instagram, YouTube, or Twitter page is the best place to start. From here you can begin to build a target audience base. All it takes is a simple like and/or follow to regularly put your content in front of a large audience. A consistent Facebook page can do wonders for growing your leads and providing your sales funnel with an ample pool to draw from.

Most social media platforms also offer analytic and ad services to help you maximize the potential of your presence on the platform. Utilize these tools to better your lead generation and increase the potential of your sales funnel.

Advertisements

Going hand in hand with most social media platforms (but especially Facebook) advertisements can be an effective way to reach your target audience(s) and open up your sales funnel to new possibilities. By using the analytics and advertisements manager features on platforms such as Facebook, you can refine your ad campaigns with expert analytic advice.

Advertisements can be used to make the hard sell on impulse or everyday items, but for a true sales funnel ad campaigns should direct to either your profile/account page, your website, or a sales funnel specific to the advertisement. An effective ad makes your customers aware of what you have to offer, sparks their interest, and, when clicked, begins the engagement step of the sales funnel. From here customers can begin to navigate through your established sales process, ending in more sales.

Traffic Upkeep

It is important to keep targeting your audience over time. One brief period of Facebook posts or Twitter replies isn’t enough. A truly successful sales funnel keeps generating leads that result in sales over an extended period of time. While you may not desire to promote a certain funnel as heavily over time, it is always beneficial to redirect or return to established funnels over time in order to maximize their potential.

Consistent social media content posts, recurring advertisement campaigns, and even reposts can help direct target audiences back to an opportunity they may have missed or might want to take advantage of again. Keep channeling potential customers into your existing sales funnels and watch them return far beyond what you have invested.

The Landing Page

Once your leads have been generated, your customers have decided to become interested, and have engaged with either your social media posts or advertisements, your links will direct them to the first directly manipulatable portion of your sales funnel. The landing page is a customer’s first real impression of what your business and offers are genuinely like. While you can use your Home Page as a landing page for larger offers such as services, partnerships, or a lengthy consumer relationship, a landing page is more appropriate for single time sales.

The Landing page should stand out visually but should not be overwhelming. The customer does not need to be immediately met with “Buy Now” buttons or flashy graphics trying to get them to buy right away. Rather, the landing page should consist of product features, testimonials, demos, or other incentives to show them why they need to buy into your product or service. The “Buy Now” buttons or initial offer should come only after the landing page has stoked the customer’s interest in what you have to offer.

Engagement Strategy

Just as with lead generation, an appropriate engagement strategy needs to be determined when developing a landing page and piquing the customer’s interest in what you have to offer. Again, do not overwhelm the customer with hard-selling right off the bat. Rather, design your landing page to move the customer through the sales process, not push them to buy. Sales is not an immediate thought for most people, especially when making a large purchase. To effectively sell, you need to formulate a strategy that engages with the customer on their level, particularly in regard to the reason(s) why the followed your lead generation posts/ads in the first place.

Conversion

Conversion is where the engagement process begins to turn into the sales process, and where the soft sell eventually becomes the hard sell. Without conversion, there is no sale and the sales funnel is worthless. However, appropriate conversion strategies will result in sales and the increased effectiveness of your sales funnel.

Content Creation

Engage the customer with content that appeals to their interests. If you have a clear understanding of your target audiences or the people who have engaged with your offers so far, you can develop your content to meet them on their level. Effective content creation appeals to their sense of humor, their sense of desire, and the reasons why they chose to follow your initial engagement posts and to begin walking through your sales process, even if they do not realize that they are a part of it.

Humor is a great way to engage with customers immediately, in a non-threatening way. You don’t want to overwhelm a visitor to your website with sales right off the bat, and humor is a great way to ease them into continuing through the sales funnel. Testimonials are also a great way to ease visitors into the process by presenting them with similar individuals who have found what they are looking for on the website that the potential customer is now on.

Incentivizing

As the soft sell begins, it may be beneficial to incentivize consumers. Discounts on a particular item or bulk sales are a great way to drop the price and to entice a consumer into making the purchase. You can also offer free or bonus items in addition to the focus product for those that buy within a certain window of time. Incentivizing helps create a need to buy, and a need to buy instantly, or at least within a short window.

Incentives can help push a customer through the soft sell to the hard sell without seeming pushy or gimmicky. Make sure to incentivize with valuable items such as a helpful guide, additional training, or complementary products to go with the one they are purchasing.

Conclusion

A well-tuned sales funnel can establish both your internet presence and success in a matter of days. By generating targeted leads, you can begin to work potential customers through the sales funnel and turn them into returning customers. Ensure that you are utilizing the analytic and advertisement tools at your disposal to create an appropriate funnel with which to work with. As you move customers through, make sure to demonstrate the value of what you have to offer gradually as you transition from the soft sell to the hard sell. A successful sales funnel moves the customer from point A to point B and allows your business to begin sustaining itself through the internet.

 

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Back to Basics Marketing https://simplicitymarketingllc.com/back-to-basics-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=back-to-basics-marketing https://simplicitymarketingllc.com/back-to-basics-marketing/#comments_reply Wed, 15 Jul 2020 15:45:38 +0000 https://simplicitymarketingllc.com/?p=2049 The Covid-19 Panic has taken a tremendous toll on the economy. Many business are scrambling to find ways to increase their income and shore up their business as difficult times begin to roll in. If you are one of these…

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The Covid-19 Panic has taken a tremendous toll on the economy. Many business are scrambling to find ways to increase their income and shore up their business as difficult times begin to roll in. If you are one of these people, it might be time to re-evaluate your internet marketing presence.

The internet can be a tricky service to get a handle on for those that are unfamiliar with its processes and standards. This article will help both newcomer and old-timers better understand how they can use the internet to grow their business.

SEO

SEO is a topic much discussed on this site. Why? Because it is one of the most important concepts and processes that business owners and website operators need to master. SEO or Search Engine Optimization is the process by which a website structures its content in order to meet with Search Engine guidelines and yield greater web traffic results. Search Engine Optimization covers a broad array of website functions and features; including keywords, links, tags, and relevancy. The standards by which Search Engines perform SEO are in constant motion, so it is important to stay up to date on what the Search Engines are expecting and to keep your website in line with their standards.

Article SEO

One primary aspect of optimizing your website for Search Engines comes via articles. Whether you produce education, informational, or sales-oriented articles, it is important to ensure that they all adhere to specific formats and standards. When it comes to writing articles, the key aspects of SEO that you need to pay special attention to are keywording, linking, and relevancy.

Keywording helps users and Search Engines identify the purpose and theme of your articles. Keywords should be chosen with the intention to highlight subjects and topics that are discussed in your article. When choosing keywords, it is important to strike a healthy balance between general wording and specific wording. Make sure that your keywords aren’t incredibly generic, but that they are still words that people might commonly search.

Links tie in heavily with relevancy. Links are also a great way to direct users to other areas of your site which may be pertinent to their needs. In regard to relevancy and freshness, links should lead users to sources that either adds to, relate to, or corroborate with the content on your site. Make sure to choose sites that are reputable and valid themselves. It is not completely off-limits to link to smaller, lesser-known sites, but do so sparingly.

Pages

Learning how to properly optimize your non-article pages for the Search Engine’s standards can also be a challenge. Since most webpages not tailored towards content typically utilize a minimal amount of linkable and keyword-able text, how should one go about optimizing them?

The answer is to focus on the quality of the site itself, specifically that on the back end. This is where concepts such as speed, layout, and mobile or desktop friendliness come into play.

Speed is crucial if you hope to keep any visitor to your website satisfied. If your website loads slowly or if content takes extra time to buffer, neither users or Search Engines will be satisfied with what you have to offer. It is important to make sure that all of your back-end services, applications, and tools are constantly up to date so as to ensure speeds that match others’ expectations. It is also important to design your website so that content is accessible and easy to navigate. If users can quickly find what they are looking for and if it loads quickly, they are likelier to return.

When considering speed and layout, it is also important to make sure that your website performs well on both desktop and mobile sites. Search Engines have prioritized mobile versions of websites over desktop versions due to increasing mobile traffic. Make sure that your content can be easily accessed on any device.

Services

What does your website have to offer? Both users and Search Engines will be asking this question, so you need to ask yourself this question too? If it is not instantly clear what your website or business has to offer, or if what you are offering does not relate to the content and articles of your website, your web traffic will suffer as a result.

When offering products or services from your website, it important not to bombard the user with too much upfront. Make sure that your products and services have clear descriptions, and user reviews or article content to go with them if possible. Allow ease of access through menus, internal links, and even submenus that allow your website to be organized, yet to also yield easy access to those who wish to purchase from you.

Social Media Presence

Social Media isn’t the oldest online marketing tactic, but it has quickly become one of the most important. Facebook alone advertises that almost 2.7 billion people utilize the site, that’s nearly 1/3 of the world’s population. Combined with those who utilize other platforms such as YouTube, Instagram, and Twitter, the number of people on social media is astounding. It is foolish for any business, large or small, not to maintain a social media presence. If you aren’t keeping your business’ social media accounts up to date and filled with content, you are falling behind the times and losing potential customers.

Facebook

As stated above, Facebook is the largest social media platform with an estimated 2.7 Billion users. This number is continuing to grow, and so is the impact that Facebook can have on the success or failure of your business. However, many businesses don’t know how to adequately utilize Facebook to market their business. Don’t worry, this article is here to help.

Facebook should be used as almost a secondary website for your business, or even a primary website if an independent one is beyond your reach. A business’ Facebook page is a great place to display your company, what it is about, and what it has to offer. You can post articles and other content relevant to your business, the nature of that content is up to you. Facebook is also a great place to interact with your customers, answering any questions they have and establishing a means of communication for potential sales, transactions, and agreements.

YouTube

YouTube is a huge asset for those that can regularly upload to it, however, this social media platform isn’t for everybody. If you do not have relevant video content to offer for your business, then do not use this platform as a half-measure. However, YouTube is a great place to display what your company has to offer when used appropriately.

YouTube is a great place to upload how-to videos, service demos, and even some product descriptions. YouTube can also be a great platform with which to boost your personal brand and to display educational or instructional videos. When utilizing YouTube, make sure that your audio and video content is created professionally, and that it does not appear cheap or poorly-made. If potential customers see grainy, out of focus video or hear a gravely echoey sound, they are unlikely to hold a high opinion of your business.

Instagram

Though owned by Facebook, Instagram is a completely different platform. Instagram is designed entirely for images, though text can be utilized for promotion. Instagram can be used in several ways when attempting to market your business. One example of which is simply utilizing Instagram to build a platform, and then directing them to either your official website or your other social media accounts. This method is often done humorously but can also be done educationally or informationally. Another example of how to utilize Instagram to promote your business is to use it to display your services. You can also use it to display products, but this is not as common. Instagram can be used to display before and after photos, service demonstrations, or even special techniques that set your business apart. In this case, Instagram is meant to appeal to customers that are already following your service or that are specifically searching for what your company has to offer.

Twitter

Twitter is unlike most other social media platforms. Rather than being a place to display information or convey a company’s message, Twitter is most often used by larger companies to connect with their targeted demographics. Twitter is typically the least formal of a business’ social media platform. Companies such as Wendy’s utilize their Twitter presence almost entirely humorously, while some companies use their Twitter as a place to professionally interact with customers and answer their questions. How you choose to utilize your business’ Twitter account is entirely up to you. However, it is important that you remember that all social media accounts are reflective of your company as a whole and each account’s brand should be in-line with the next.

Advertising

When taking your business online, it is important to understand what means you have of advertising. At the end of the day, you need to have established methods of getting your business, products, or services in front of large audiences. These audiences need to be a target, to ensure that the people who are seeing what you have to offer are also looking for what you have to offer or something similar. This means that you should not be over-extending your advertising campaigns. Don’t waste time and money targeted demographics that have no want, need, or viable use for what you have to offer. With the tools and tactics at your disposal via social media and the internet as a whole, marketing to the appropriate demographics is easy and effective.

Via Social Media

There are many angles with which to market from social media, some of which were briefly covered early in this article. However, the first step in properly advertising via social media is making sure that you have a competent and efficient social media presence. Without an up to date profile, a consistent content upload, and a satisfying follower base, social media advertising may do more harm than good. If people click on your ads and are faced with a lackluster profile or account, your ad time and money will have been wasted.

Second, it is key to understand which platform your target demographics are using. Typically, Facebook is the prime source to begin social media advertising, as it has the largest user base and is typically the most professional. It is not a bad idea to start an Instagram account as well, as it can easily be used in conjunction with Facebook. Other platforms can be used at any time, but it is typically best to start with Facebook.

Fortunately, Facebook’s advertising methods are designed to be user-friendly and easy to learn. When hoping to expand your business’ reach on a small budget, Facebook is the place to start. Simply follow the instructions, tips, and guidelines found via their Advertising portal and you will be well on your way to successfully advertising your business online.

Other Means

While social media advertising continues to grow in popularity, there are still other methods of online marketing and advertising at your disposal. Google offers advertising capabilities similar to those found on social media, though the costs associated with running these ad campaigns can become expensive. It is also possible to advertise via connections with other websites or complementary businesses. However, the most efficient means of advertising your business on a low budget is by maintaining frequent SEO, ensuring that your website meets or exceeds Search Engine criteria and expectations.

Recap

Growing your business online can seem daunting at first, especially in trying times. However, there are a plethora of options available to every business that can greatly boost web traffic and increase sales. Perform frequent SEO on your content, maintain a strong social media presence, and utilize the advertising tools made available to you from social media and SEO to create an advertising campaign that works for you.

 

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Furthering Your Marketing Education https://simplicitymarketingllc.com/furthering-your-marketing-education/?utm_source=rss&utm_medium=rss&utm_campaign=furthering-your-marketing-education https://simplicitymarketingllc.com/furthering-your-marketing-education/#comments_reply Wed, 01 Jul 2020 17:00:07 +0000 https://simplicitymarketingllc.com/?p=1996 Intro Let’s face it, the amount of business training and instruction provided in schools isn’t exactly above par. Often times, business instruction is minimal and covers only the most basic topics. You may have graduated without the right kinds of…

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Intro

Let’s face it, the amount of business training and instruction provided in schools isn’t exactly above par. Often times, business instruction is minimal and covers only the most basic topics. You may have graduated without the right kinds of real, practical education that your business needs to survive. If primary education failed you or was so long ago that much of what you learned has become stale, how will you continue and better your education going forward?

Options to Learn Marketing?

Many people’s primary business education comes from a handful of classes they took in high school, some have the added experience they gained in college. However, there are not always institutional options available to everyone to learn more than a basic and general knowledge of business. Even when these options are available, they do not always come with the necessary experience and in-depth learning opportunities to make the knowledge both applicable and executable. So what do you do if you’re a young adult that never had those opportunities? What do you do if you’re middle-aged or older and keep finding yourself hit with educational roadblocks?

Collegiate or University Learning

The typical next option, for both those with prior business knowledge and those without, would be to either continue on or return, to a college or university. For some, this is the logical next step. If you are a returning student, or someone entering college for the first time, then this option can be most applicable. In college, you will have hands-on encounters with professors and business experts who are trained not only in business but in teaching it to others. A downside of choosing to start or return to a college or university is that you will most likely be faced with the high cost of attending such an institution. This hurts especially if you a returning student, working and possibly even providing for a family. The time commitment of attending school either part or full time also adds up as hours are spent each week in class, and hours more are spent studying, completing homework, and preparing for the next class period. There is also a lack of control over the individual lessons being taught by a professor or faculty member. You cannot pick and choose which aspects of business you want to learn from, rather you are pushed to select a general major and learn an umbrella of topics under that major. This can prove to be frustrating when you are seeking specific knowledge or hands-on experience. Especially if you are already deep into a career and are just looking to sharpen your existing skills.

Hands-on Experience

Another method of learning marketing would be to search for hands-on experience. This can be done in many ways. However, for the sake of this article, we will focus on two specific means of learning from and/or gaining experience. These two means are to either select and learn from a mentor who has learned and utilized the knowledge you are seeking, or to try and find a job that will teach you these concepts and lessons through the day to day requirements and duties. Both options provide direct access to the real-life application of marketing concepts, and both have the potential to be great learning opportunities. However, there are also drawbacks to both options as well.

Mentorship

A mentor can be a terrific resource if selected carefully and accurately. Mentors offer both personal insights from their own lives, as well as insights into the lives of those they have established personal connections with. Mentors can be a great means of instruction, or even as a resource with which to sharpen one’s already acquired skills. However, mentors may not be readily available for beginners or those looking to take their basic knowledge in a more specific step. It can also be difficult to identify who might make a great mentor. With so many “marketing gurus” found on the web, it can be difficult to sift through who is and is not living up to their claims. Once a mentor is found, it may also be difficult to organize meetings and to learn from them from scratch. After all, the role of a mentor is primarily to guide and act as a sounding board, not to instruct completely; the last thing you want to do is tarnish a relationship with a mentor by trying to force them into being your hand-holding teacher.

On the Job Learning

On the job learning is a great way to understand the process of marketing from a hands-on perspective. However, if you do not already possess the knowledge and skills required to attain a higher-level marketing job, then this may be a difficult option for trying to learn those skills. Rather, on the job learning is a much more efficient means of putting those skills to the test. Whether working for yourself or for a larger company, on the job learning is a great way to take what you have learned and refine that knowledge to produce results.

Online Marketing Courses

Fortunately, there is a greater option for those seeking to gain in-depth and accurate knowledge of the rules, practices, and potential of marketing. The advent of the information age makes knowledge in all areas of study vastly more attainable. There are hundreds, if not thousands of sources of instruction and education in regard to business, and marketing is no exception. Online Marketing Courses are a phenomenal way to learn from experts at a fraction of the cost of attending a college or attaining a mentor, and often with the same quality of information and expertise. Online Marketing Courses provide practical knowledge surrounding many different aspects of marketing. So, whether you are seeking the knowledge required to start-up online or network marketing ventures, or you are seeking to start a more practical, local marketing venture, online marketing courses possess the knowledge you are looking for. They are much more affordable than a college or university course and can be tailored to your specific needs. Online Marketing Courses can be taken at your leisure and walked through at your own pace. But what exactly are Online Marketing Courses?

What are Online Marketing Courses?

Definition

Online Marketing Courses are the 21st Century equivalent to having the professor come to you and teach you specifically the information that you are searching for. An Online Marketing Course acts as a personal tutor that instructs you and assists you according to your personal time constraints and needs. These courses provide both the knowledge and the application that you are searching for. Regardless of how broad or how narrow you want to categorize your learning, there are online marketing courses to fit your needs. These courses work by simplifying the teaching process and eliminating much of the fluff that comes with generalized business education. By focusing on specific marketing principles, tools, and processes, each online marketing course is designed to be compact and to focus on specific areas. This doesn’t mean that they become too complex, but rather the information is taught in a way that anyone can grasp and enact on those concepts, regardless of their prior level of expertise and training.

Are you someone who is searching for a way to learn new information quickly and effectively? Are you tired of sifting through massive online resources just to find one nugget of information that is applicable to your business or marketing needs? Then look no further than an online marketing course. These courses cover dozens of varying topics and can quickly equip any marketing rookie or novice with the necessary tools and information that they need to succeed.

Types

What types of online marketing courses are available to me? Where do I go to look for these courses? What can I possibly have to gain from instruction via the internet?

There are dozens of online marketing courses available from a variety of reliable sources and designed by reliable experts. Categories can be broad, such as “How to Make Money Online” or “How to Market via Social Media”. However, categories can also be extremely specific with topics such as “Facebook Marketing 3.0” or “YouTube Marketing Made Easy”. So, there is a wide spectrum of topics that are covered via online marketing courses from a variety of sources. Whatever topics or specific knowledge you are looking for, there are online marketing courses available to fit your every need.

It is also important to understand what these courses consist of, and how you can learn from each course in your own way. There is no cookie-cutter method of teaching every to the best of their ability, and that is why the diversity of online course types and structure can be very helpful when learning a new skill. There are courses targeted for auditory learners, visual learners, lecture-style learners, and every type of learning in between. Many courses also come with a variety of options available. For instance, the majority of courses offered through Simplicity Marketing LLC come equipped with videos, audio files, and written transcripts of the knowledge being imparted. These courses also offer fully illustrated documents that come with visual statistics and examples in order to make the information pop out and be easy to recall. Whatever your learning needs are, there is an online marketing course molded to your specifications.

Uses

What uses do I have for online marketing? Why do I need to utilize the internet any differently than I or my business does now? What is the practical application of purchasing an online marketing course?

While there are many different reasons why someone may seek out and utilize an online marketing course, the general uses for them are somewhat constant the same. An online marketing course is simply an investment in your business. Whether you manufacture specific products, sell premade goods, or provide a service to your clients, you are constantly needing to seek out further clients in order for the business to grow. In order to do this, you must call on one of two options. Either you can invest in someone within your business to focus on marketing and bringing in new customers/clients, or you can enter into an agreement with a marketing company and have them do the hard work for you. Depending on where you live and the state of your business, one of these options may seem better or worse than the other. However, for many small businesses and start-ups, there isn’t always a budget to hire out for marketing services. Thus, the better option for the time being, and results depending possible even the long-term, is to invest in someone to attain the knowledge and skills required to market your business.

Online marketing courses are a great place to start when searching for how to further your business’ reach and bring in new clients. By engaging with both basic and complex concepts, you are able to expose yourself to the core mechanics of marketing. By doing this, you can make more efficient and accurate investments with your marketing. This brings in new clients and often retains old ones, allowing your business to flourish. All of this can happen by simply taking the time to invest in yourself and in the knowledge that will take your business to the next level.

Conclusion

Online marketing courses are a growing utility in many businesses. Whether you are considering purchasing online marketing courses for your sake or for the sake of someone else in your business, the benefits of such a course far outweigh any conceivable negatives. These courses are designed to make the most out of the tools available to you and to push your business to its maximum potential. Take advantage of the ease of access to information that is available through the internet. The resources available through this medium are nearly limitless, along with the potential that your business has when utilizing them properly. So, whether you are searching for ways to improve your social media presence, or you are looking to better understand search engine algorithms and mechanics; look no further than an online course.

 

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Working from Your Smartphone https://simplicitymarketingllc.com/working-from-your-smartphone/?utm_source=rss&utm_medium=rss&utm_campaign=working-from-your-smartphone https://simplicitymarketingllc.com/working-from-your-smartphone/#comments_reply Wed, 24 Jun 2020 19:01:21 +0000 https://simplicitymarketingllc.com/?p=1985 Introduction It doesn’t take a million dollars to be able to make a million dollars. While this may seem like an exaggeration, it hits on a commonly missed truth. With the technology available today, you can run a business from…

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Introduction

It doesn’t take a million dollars to be able to make a million dollars. While this may seem like an exaggeration, it hits on a commonly missed truth. With the technology available today, you can run a business from anywhere, and from almost any device. This blog is here to help show you the business potential of the mobile device you regularly keep in your pocket. While your smartphone may never fully replace the ease and performance of a desktop, it is a vastly powerful tool that you may not be taking the most advantage of.

With access to thousands of apps and professional-grade services, your cell phone can quickly become your ticket to financial independence and stability. In this post, we’ll explore some of the major apps available to new and existing businesses, as well as the benefits of working from your mobile device. This post will equip you to better manage your brand, cultivate new clients, and make the most out of the tools and services that you are most likely already using.

Mobile Priorities

Mobile Traffic accounts for the majority of internet usage. Not only are there more mobile devices out in the world, but they can typically be accessed much more quickly and much more efficiently for a user than their laptop or personal computer can be. Search Engines, Social Media platforms, and nearly all major businesses have taken notice of this and moved their priorities from the stationary desktop to the roaming mobile device. For the customer, this means that most websites are going to cater to the mobile capabilities of the latest smartphones and smartphone apps. For the business owner, this means that many hosting platforms, apps, and back-end services will be working to make sure that your tools can be accessed and managed from any device.

While a desktop is still important for detailed work, your phone can give you instant access to many of the same tools and services in a fraction of the time. If you need to respond to the message right away, if there’s a design error in the new site layout – whatever the issue- you have the tools to fix it or manage it in your pocket. Make sure that you are syncing the services you use on your desktop downloaded as apps on your mobile.

The Classic Phone Call

Technology has made some substantial leaps in the past decade. However, many people trip themselves up by thinking that new technology and services have made the old ways of doing things irrelevant. This could not be further from the truth. While new apps and features do help speed up the process and provide new outlets for marketing and communication, they do not make the traditional means such as phone calls, text messages, and emails irrelevant. In fact, these three features specifically are still very powerful tools for any business. Yes, you need to be taking advantage of newer features such as Live streams, social media posts, and touch-screen web design, but that doesn’t mean you can cut the original strategies out of your game plan.

Phone calls, text messages, and even emails are still some of the fastest, most efficient, and most effective ways to reach someone. Just as you have a device sitting readily in your pocket, so do most of your clients, business partners, and vendors. This doesn’t mean that you need to sit on your phone making cold calls every day, but if you have contact information, you can still do business and make great deals with the classic phone call technology available to you.

Social Media Management

Not only is social media predominately created and viewed from a smartphone, but it can be effectively managed from most mobile devices as well. The easy thing to do is to keep posting and creating new content from your phone. It’s as simple as typing 280 characters into your virtual keyboard and hitting send. Social Media Apps also help you respond to content quickly and directly. When some reach out to you via a direct message, a reply to your tweet, or just a tag in a comment- you can like, reply, and share within moments when you utilize your social media apps for your business page.

However, this is just basic oversight. What many people fail to take advantage of are the back-end logistics and features provided by most major social media apps. Take Twitter, for example. Whenever you open one of your own tweets via the app, you are presented with a detailed rundown of its performance. Twitter can show you how many people saw the tweet on their timeline, how many people clicked on it to view it, liked it, reshared it, etc… Twitter also presents you with promotional options and strategies to help increase your audience and drive traffic to your content. And all of this is available from the regular Twitter app on both major app stores.

If you take the time to dive deeper into Facebook or Twitter, you’ll find dozens of other content logistics and advertising options available to you. Your social media marketing campaigns can be easily run from your cellphone. See real-time feedback and make adjustments from anywhere. If you aren’t using your device as a mobile campaign manager, then you are greatly missing out.

Creating New Content

Not only is your phone the perfect device for managing and promoting content, but it is a phenomenal device for creating content as well. Whether you’re typing words onto a digital page, taking photographs, or editing videos, many of the tools a small business owner might need are available through built-in services on your phone or through free and affordable apps. The truth is that for the amateur photographer, your iPhone or Android has the highest quality camera that you would need for your business’ photos and visual marketing. The best part is that these cameras are designed to be intuitive to learn and easy to use. You don’t need an extensive photography education in order to create content that you can be proud of.

Additionally, smartphones are perfect for creating and streaming live, on-the-go videos from wherever you are located. Social Media is centered around engagement, which means that you need to create content that people want to be a part of. One of the best ways to create this type of content is by going live and bringing your audience directly into your life. Let them see what you do and where you do it and help build a relationship between yourself and your customer. All you need is your phone and a few minutes to record. Do not make the mistake of undervaluing the recording equipment built into your device.

Finances

If you need to see how much your company brought in in revenue last month, how quickly can you find out? If you need to see how many clicks you got through a recent ad campaign, how quickly can you get that number? If you’re not sure how hard your sales took a hit during the last month of pandemic related shutdowns, how quickly can you find that out? If your answer is anything more than in a matter of seconds, then you aren’t taking advantage of the technology available to you. With a variety of banking and financial tools already on the market, you need to be using your phone to help monitor bank accounts, PayPal transactions, advertising budgets, and more. Make sure that you can double-check, verify, and reconcile your accounts wherever you are.

Managing Your Website

Many small business owners shy away from website design and maintenance. Many feel that they are unqualified and/or unprepared to deal with that kind of technical stuff. While there is a lot of training needed to build a website from scratch, most small businesses aren’t faced with this challenge. If you are using a dedicated hosting service such as WordPress, Wix, or a variety of others to create your website, then you also have the option to manage your site on the go.

Taking WordPress for example, the company’s app lets you not only view important metrics such as how many site visits you’ve received and from where in the world they are located, but it lets you go deeper and make adjustments to your content and your website as needed. You can view the logistical performance of your site and make adjustments to themes, layouts, and technical changes from wherever you are. Your cellphone is not just a tool for Facebook and Gmail, it is a powerful ally in the name of website maintenance. This is especially true of SEO, and you can use your phone to monitor keyword performance, tweak links, and keep your content optimized to search engine algorithm’s highest standards.

Getting New Ideas

How do you come up with new ideas for your business? What makes you decide which marketing campaigns to pursue, what content to create, or which demographics to target? Many people forget that a highly important part of being a small business owner is education. If you hope to succeed, you need to make a commitment to increasing your business knowledge and acumen on a regular basis. If you are not always learning, you are setting yourself up for failure. Fortunately, learning can take many forms. You don’t need to sweat about pouring over textbook after textbook. Instead, you can focus on taking advantage of the nearly unlimited educational potential of your smartphone and the internet.

Yes, there will still be books and articles to read, but there is also so much more. You can watch YouTube videos that help explain a new idea or teach a new skill, you can listen to the advice of your favorite mogul from the latest podcast, sometimes building your business education even looks like browsing Pinterest in hopes of finding a new visual style that you like. Educating yourself can take many, many forms. The important thing to remember is that whatever form you choose to pursue needs to be teaching you something new or taking your mind in a new direction.

Working on YOUR Time

The greatest thing about being able to work from a cell phone means that you can work on your own time. Owning your own small business or taking part in a network marketing business allows you to set your own schedule and free yourself from the desk. Your smartphone gives you the tools and the freedom to work from wherever you are, whether that be in bed, in your office, or on the beach. However, there is a danger here. Just because you can work from anywhere, doesn’t mean that you should work from anywhere. While your phone is a phenomenal tool, it can also feel like a leash if you’re not careful. Make sure to take some time to unwind every now and then and turn your phone off. The tools and services you need to be successful will still be there when you boot it back up.

Conclusion

Your phone is quite often your greatest business asset when starting a small business. You don’t need to invest thousands in overhead in order to run your business successfully. Rather, you need the right mindset and the right set of apps at your disposal. Take some of the advice given above and rethink the way that you use your cellphone. There’s more to be done with that little rectangle than just scrolling through TikToks. Take advantage of the many logistical and operational tools available that can help you maintain your website, upkeep your social media profiles, and generate leads faster and more efficiently than ever before.

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Don’t Fall Behind in SEO https://simplicitymarketingllc.com/dont-fall-behind-in-seo/?utm_source=rss&utm_medium=rss&utm_campaign=dont-fall-behind-in-seo https://simplicitymarketingllc.com/dont-fall-behind-in-seo/#comments_reply Wed, 10 Jun 2020 16:45:00 +0000 https://simplicitymarketingllc.com/?p=1964 Don’t Fall Behind Search Engine Optimization (SEO) is not a one-time deal. If you aren’t making a near-constant effort to keep on top of your content’s search instant rankings, you are falling quickly from the Google leaderboard. Fortunately, SEO gets…

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Don’t Fall Behind

Search Engine Optimization (SEO) is not a one-time deal. If you aren’t making a near-constant effort to keep on top of your content’s search instant rankings, you are falling quickly from the Google leaderboard. Fortunately, SEO gets easier the more regularly you spend time performing it. Rather than spending hours on end to get your content back to the top, there are dozens of small, daily tasks that you can perform to yield the same results. Keep your website on top and ahead of the competition by following these tips below.

SEO Plugins

The easiest place to start with SEO is via plugins. Hosting websites such as WordPress offer dozens of plug-in options. These plug-ins are simple extensions of your website that help perform many SEO tasks for you. In addition, they help identify areas in which you can improve or modify your content in order to improve it for maximum search engine results. SEO Plugins should be your first start to identifying problem areas in your website and improving your content for Search Engine algorithms.

Permalinks

Permalinks are a lot like URLs. However, the difference is that permalinks are permanent, hence the “Perma”. These are linked URLs that link to content within your website. If your website is redesigned and URLs change, your content remains linked via Permalinks. This means that links won’t become askew due to website changes and that your website. This also means that Search Engine algorithms have permanent links on your website with which to draw results from.

URLs

URLs are the actual web address of a page on your website. The primary portion of the URL, www.yourwebsite.com/ won’t change much. However, the portion of the URL after the “/” is what directs users to a specific page or destination. It is important to remember to keep your specific URLs simple. Often only the title of an article is needed. Don’t overcomplicate what users need to search for by adding additional information.

Keywording

Keywords are targeted words that your content focuses on in order to stand out. Appropriate keywords should target topics that are both relevant to your content and to what other users are searching for on the internet. Keywords should be short, but specific. If you are targeted keywords that are too general, search engines will have a difficult time connecting your content to the appropriate users.

Keyword Research

In order to choose the keywords that will yield the greatest results, you need to do thorough keyword research. The best places to look are search engines, followed by your competitors and/or affiliates. Research specific keywords with tools such as Google Analytics or simply by performing searches of your own. Choose words related to your business and perform sample searches with them in order to see what kind of results pop-up. If you find business similar to your own, then these keywords can most likely be worked into your future content to optimize SEO and increase your traffic results.

Primary Keyword

The primary, or focus, keyword is the main theme of your content. Whether it’s an article, a page, or a menu, the primary keyword should summarize the overall gist of your content. Primary keywords can be emphasized over other keywords and should appear with greater frequency than the other keywords as well. Perform keyword research, choose the keyword that applies best and center your content around it.

Keyword Placement

As important as keyword research and choice are, they are worthless without proper keyword placement. Don’t overload your content with keywords. Contrary to popular belief, the amount of times a keyword appears does not correlate with the quality of search results. Rather, your keywords should be used organically throughout your content. Find opportunities to place keywords naturally, but make sure that your primary keyword appears at least once in every paragraph.

Tags

Tagging works similarly to keywording. However, tags are used to help categorize your content both within your website and on the internet at large. Tags are not used to target selected search terms but to help define what content you are producing and what topics are expressed. Often times tags and keywords can be the same word or phrase, but the purpose differs between the two tools. Tag your content appropriately to assist users in navigating your website and finding the information they need to know.

Categories/Threads

Categories and threads are another way of categorizing your content. This works especially well when you produce content that approaches the same topic from different angles or differing viewpoints. Categories help users better navigate chunks of content rather than having to sift through one article or page at a time. While categories/threads do not directly impact your search results, they improve the user experience and website performance, therefore optimizing your website.

Meta Descriptions

Meta descriptions or meta tags can be thought of almost as invisible keywords. These descriptions are rarely seen by the user but are used to assist search engines in classifying and ranking your content. An appropriate meta description includes a relevant overview of your content as well as primary keywords to better help search engine algorithms process and place your content. Help the search engines by keeping your meta descriptions up to date and the search engines will understand your content much more efficiently, yielding greater search results.

Headers

Headers are an effective way to break up long chains of text. Particularly in articles, headers help the reader differentiate between topics and find relevant information at a faster rate. The faster the user finds what they are looking for, the likelier they are to be satisfied with your website. Utilize headers to break up topics and to speed up the user’s comprehension of your content.

Image Alt Text

Image Alt Text helps identify your images whenever an image loads improperly or is in the process of loading. Alt Text is a simple description of the image file and/or file name. Always apply alternate text to your images in the event that the image file becomes inaccessible or if the user simply does not have the correct software capabilities to view the image with. Alt Text also helps search engines to identify images and rank them in conjunction with your written content. Alt Images Texts are a simple step towards maximum search engine optimization.

Image Titles

Title your images. Specifically, title images to match with or include the primary keyword. When images are titled appropriately, both search engines and users have an easier means of identifying their relevancy to the content as a whole. Make sure to include the keyword, but do not limit every image under a particular keyword to the same title. I.E. don’t name every image “Keyword” but find ways to include said keyword in the image title.

Content Length

At what point does content become “long enough”? When is content too long? The unfortunate answer is that there is no real answer to these questions. However, longer content, especially when concerning articles, often tends to yield greater results. However, it is important not to drone on and become repetitive just for the sake of extending an article. Find a length that works for your overall website style and your content creators and stay consistent with that length. Use length as a way of establishing your business brand personality.

Content Quality

Quality is key when it comes to your content. Whether you are producing videos, articles, or images, you need to ensure that the final product meets both your personal standards and the standards of the general public. Grainy video, grammatically incorrect articles, and poorly photoshopped images won’t do. Both search engines and users evaluate content quality, though their standards may vary. Make sure that you are satisfied with what you are putting out and don’t be afraid to refine it when necessary.

Internal Links

A key step in improving the SEO quality of your website is internal linking. These are links that tie together your content among your website. You can backlink to articles of your own that touch on similar topics or help better illustrate a point. This allows the user to find more useful information on your website and for the search engine to better process the themes and topics your website excels in. Utilize internal links to keep the user engaged and to optimize your existing content for Search Engine standards.

Authoritative Links

Authoritative links are external links that lead to a credible or well recognized site. This is different than linking within your own website or a business of a similar scale. Authoritative links help lend credibility to your website by allowing users to verify your information via an outside source and by drawing a comparison between the content on your website and that on a well-recognized website that both user and search engine are familiar with.

Collaborative Linking

Collaborative linking occurs when you link to a website and they link back to you. This establishes a mutual recognition that search engines use to verify content relevancy and accuracy. This also allows the two websites to lend credibility to one another, optimizing both for greater search results. Find collaborating or affiliate websites to link with and better each other’s search performance.

Speed

If your website is slow, visitors will lose interest. A slow website is an ineffective website, doubly slow if the speeds are significantly below your competitors. Keep your plugins and software up to date to ensure that users can access your quality content in a speedy manner. Don’t let search engines dock you for being out of date, keep your website and your search results up to date.

Navigation

Utilize menus, tags, and categories to help organize your content. Well organized content is easier for users to navigate quickly and makes it easier for search engine algorithms to access what your website is really all about. Faster navigation also improves speed which means you rank higher both in the mind of the user and within search engine standards.

SEO Auditing

Perform a regular SEO audit to ensure that you are not falling behind. Utilize plugins available on hosting sites such as WordPress to access the ways in which your website and content may not be properly optimized. In addition, perform self-evaluations by monitoring load times and navigation through your own website. If you cannot access your content in a timely manner, then there is hardly a chance that previously unexposed users will be able to do the same.

Mobile Websites

Prioritize the mobile version of your website, search engines do. Mobile device usage has long outpaced Desktop usage. Don’t fall behind the times but maintain a functional and efficient mobile website in order to appeal to the majority of potentially new customers. Make sure your website is optimized for the smaller screen and limited hardware of mobile devices.

Problems with Your Website SEO

If you see problems with how your website is being optimized for search engines, address them immediately. Don’t shrug off slow speeds or missing graphics, because your users and search engines will not.

Stagnant Website

If you are not consistently keeping your website update and working on improvements, you are falling behind. When your competitors are keeping their websites update and continuously adapting them to changing user and search engine standards, they are moving ahead. So, even if your website is not actively falling behind the current standard, it is being outpaced by your competitors. Be wary of stagnant optimization efforts, always keep an eye out for ways you can improve your website and surpass the competition.

Changing Algorithms

Search Engine Algorithms are never dormant or stagnant. Companies such as Google invest millions of dollars and hundreds of thousands of man hours each year into further refining their algorithms. Make sure that you are actively listening for algorithm updates and adapting your website to meet those changes head on.

Conclusion

Search Engine Optimization is an essential part of owning a business and managing a website. If you are not constantly meeting the standards that users and search engines set, then you are steering your website towards failure. Use the above tips to keep your website running smoothly and garnering the best search results possible.

 

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