Tag: Brand
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Shaping Your Brand
Shaping Your Brand What makes one brand successful and another fall flat? How do you build a brand around a new product? How do you develop a brand around an intangible product? These are difficult questions to grapple with for many young marketers and entrepreneurs. Building a brand is a process, one that requires consistency,…
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Growing Your Following
Start from Scratch Just starting a business? Have an existing business and trying to grow? It may be time for you to up your social media game, seriously. While it may seem irrelevant, social media has quickly become one of the most versatile and most effective business tools in any industry. Whether you have any…
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Revitalizing Your Brand
If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to detail. If your business is unhealthy, your brand won’t be able to capitalize on its own…
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Hire Like a Professional
Hiring a new employee can be a hassle. Hiring your first employee can feel like a nightmare. The hiring process can seem both infinitely frightening and infinitely complicated as you approach it from the role of employer for the first time. You’ve been in the hot seat before, but you might never have been in…
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Using SEO on Social Media
Search Engine Optimization (SEO) is often flighty, difficult, and a bother. However, it is the most crucial process for your business and its continued internet presence. Despite the constant fluctuation of algorithms, user preferences, and search engine quirks, it is something that doesn’t really change as frequently as it appears to. While the minutia of…
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Making Twitter Work for Your Business
Twitter Marketing 101 If you are not taking advantage of Twitter, you are losing out on millions of potential contacts, as well as thousands of potential leads and sales. Twitter is very different from services like Facebook and Instagram, but that difference allows your business to market itself in a much different, and much more…
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Writing Like a Professional
Are you creating written content at professional standards? If not, what is keeping you from writing like a pro and offering high-quality written content on your business’ website? This article is here to help you sharpen your skills and create professional-grade written content that not only sets your business apart from the competition but provides…
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2021 SEO Reminders
How often do you re-evaluate your SEO strategies? SEO, or Search Engine Optimization, is the process in which you refine your website and its content for maximum search engine rankings and results. Regular SEO is the backbone of a healthy and successful website. Without it, your competition will leave you in the dust. Always assume…
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Make 2021 Your Year
2020 was not a strong year for setting and keeping goals. If you’re like most Americans, you struggled to keep the doors open and the lights on amidst the Covid-19 Pandemic. If you fell short of where you imagined your business would be, don’t fret. Most businesses experienced a downward year, and this doesn’t reflect…
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Make Your Website Stand Out
How does your website stand apart from the crowd? If your website is just blending in, you are not setting your business up for success. There are thousands of competitors on the internet looking to attract the same visitors that you are. Without taking concrete steps to make your business pop and stand out…
