Tag: Brand
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Re-Branding During This Crisis
If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to detail. If your business is unhealthy, your brand won’t be able to capitalize on its own…
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Utilizing YouTube Effectively
YouTube is a social media site unlike most others. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. In this regard, the platform caters primarily to content creators, who generate videos for users. Users then view the media and may comment with…
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Engaging Your Instagram Audience
Instagram isn’t like other social media platforms. Your words aren’t the key here and it can be difficult to transmit your message because of the visual dependency of the platform. Your pictures can be interpreted in thousands of different ways, so you need to be aware of the different messages and implications of your content.…
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SEO Updates for 2020
The state of web traffic flow and direction is always fluctuating. As Google continues to adapt and create new algorithms and as users continue to break ground with new websites and an increasing flow of content, the standards of web design and content creation will continue to grow and change. This means that the internet…
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Making Your Business Pop!
The act of creating a website for your business does not guarantee success. While it is a difficult process and should be commended, creation alone isn’t enough. You’ll quickly find yourself asking the same question that every aspiring entrepreneur and business owner asks themselves when starting out; “how do I make MY website pop?”. The…
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More Marketing Tips
Are you a small business owner or entrepreneur? Is your business struggling to grow? Don’t worry, your business is experiencing the same trials that every start-up has ever faced. Fortunately, there are dozens of resources and outlets available to guide you through the trials of working for yourself. This article is here to help you…
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Online Marketing Tools You Can’t Afford Not to Use
Online Marketing has never been easier. The internet and your cell-phone offer you an unprecedented number of marketing tools at your disposal. Videos, social media, and even SEO have never been easier to monitor and manage. For your benefit, we’ve compiled this list of social media tools that you can’t afford not to be using.…
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Creating Effective Written Content
Content is key for any internet marketing endeavors. Regardless of what industry you are a part of, how large your business is, and who your customers are, you need regular content uploads. Many businesses struggle to realize the key role that written content plays in your content marketing, social media, and search engine marketing strategies.…
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Internet Marketing Myths
Internet Marketing is a complex strategy for growth. Through many different facets such as business websites, social media, SEO, and dozens of other collaborative factors, your business is able to reach and sell towards a greater and greater audience. Because internet marketing is such a rich and complex topic, there are an abundance of myths…
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Branding 101
What is a Brand? A brand is almost simultaneous with a business’s identity. Your business’s brand is what others perceive to be your business as. At the same time, your brand helps identify your business, products, and services. Brands should be managed carefully, though they are often difficult to manage completely. The issue here is…