Tag: Marketing
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Know Your Industry
Who knows your industry? If the answer isn’t you, then you have made a critical mistake as both an entrepreneur and business leader. Fortunately, you can rectify this mistake. It’s never too late. Knowing the ins and outs of your industry means not just knowing what your business can offer, but what other businesses can…
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Update Your Reading List
What are you reading? There are many demands upon the schedule of every entrepreneur and small business owner, and odds are that your schedule is full from sunrise till sunset and even beyond. However, it is crucial that you make room in your schedule not just for meetings, website maintenance, and sales calls but also…
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Basic Marketing Concepts
What do you know about marketing? This article is here to help refresh or even jumpstart your knowledge of the marketing basics. We’ll cover what it means to market, the theoretical components of marketing, and key things you need to remember when developing your marketing strategy. We’ll also discuss practical considerations to make when performing…