Tag: seo
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Refreshing the Marketing Basics
Marketing Marketing is an essential element of running a business. While not every company and start-up will be able to support a full-fledged marketing department from the get-go, marketing operations are still a part of every business from day one. Without marketing, there are no sales, no revenues, and no profits. Why? Because marketing is…
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SEO Tips You May Be Forgetting
If you operate a business and manage a website on its behalf, odds are that you want that website to achieve results. Without visitors, your website is useless. There are several facets that can be used to drive traffic towards your website. A strong social media presence can naturally lead to more website clicks, especially…
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Creating Effective Written Content
Content is key for any internet marketing endeavors. Regardless of what industry you are a part of, how large your business is, and who your customers are, you need regular content uploads. Many businesses struggle to realize the key role that written content plays in your content marketing, social media, and search engine marketing strategies.…
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Social Media Marketing vs Search Engine Marketing
Social Media Marketing (SMM) and Search Engine Marketing (SEM) are not the same thing. This leads many people to wonder which marketing method they should prioritize, as well as whether or not they should even bother with one method if they are already finding success with the other. The fact of the matter is that…
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Internet Marketing Myths
Internet Marketing is a complex strategy for growth. Through many different facets such as business websites, social media, SEO, and dozens of other collaborative factors, your business is able to reach and sell towards a greater and greater audience. Because internet marketing is such a rich and complex topic, there are an abundance of myths…
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Branding 101
What is a Brand? A brand is almost simultaneous with a business’s identity. Your business’s brand is what others perceive to be your business as. At the same time, your brand helps identify your business, products, and services. Brands should be managed carefully, though they are often difficult to manage completely. The issue here is…
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Mobile Website Optimization
When designing a website, whether through a service or independently, many first-time business owners aren’t sure of whether to prioritize a mobile friendly or a traditional desktop site. First off, it is important to understand the differences between Desktop and Mobile sites. From there this article will cover both the need for a mobile version…
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SEO Updates 2019 Part 2
The internet is constantly evolving. As websites become more advanced and as content continues to grow exponentially, search engines must also evolve in order to deliver the best results to internet users. Search Engines adapt to factors such as smartphone usage, increasing user demand, and the increasing complexity of sites. In order to continue to…
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SEO 2019 Updates
What is SEO? Search Engine Optimization (SEO) is the process by which content on a website is enhanced in order to yield greater web traffic. Google and other search engines use complicated and constantly changing algorithms to determine what searches lead to what websites. Factors such as relevancy, popularity, credibility, and freshness work in conjunction…