Tag: social media

  • Making Your Online Marketing Campaign a Success

    Making Your Online Marketing Campaign a Success

    Making Your Online Marketing Campaign a Success How do you successfully get the word out about your business? While there is a lot of grit and determination in going door to door and spreading the news yourself, there aren’t always going to be as many results. Online Marketing is an essential tool in the modern…

  • Busting Social Media Myths

    Busting Social Media Myths

    Introduction Social Media is a dominant force in the marketplace. So why are some businesses and business owners are still wary of it? They feel as if social media is too large of an undertaking, or that it may not be lucrative enough. Some of these fears can be valid but there are also a…

  • Defining Your Target Audience

    Defining Your Target Audience

    What is Your Target Audience? What is your target audience? Who is a part of your audience? Who will your product serve best? When creating and implementing your marketing plan it is crucial that you have an idea in mind of who you will be selling to. Many novice marketers make the critical mistake of…

  • Building Social Media Relationships

    Building Social Media Relationships

    Building Relationships Social Media is the ultimate tool for any fledgling small business. Regardless of what marketspace you occupy, where you are based, or what you have to offer. Social Media gives you near instant access to millions and millions of people. That said, because of the sheer quantity of possible connections it can be…

  • Essentials of Internet Marketing

    Essentials of Internet Marketing

    Internet Marketing Essentials Internet Marketing is essential to the health of any business that utilizes online promotions, products, or services. In the year 2022 it is difficult to find a business that doesn’t rely on these channels in order to turn a profit. The days of brick-and-mortar success are long gone. That being the case,…

  • Entrepreneurial Growth

    Entrepreneurial Growth

    How do you know if you are an effective entrepreneur or small business owner? What are you doing to make yourself and your business run as efficiently as possible? Who or what are you measuring yourself against? Sometimes it’s hard to know whether or not you are doing enough for your small business. It can…

  • Making an Ad

    Making an Ad

    What makes an Ad? This question can have two very different meanings depending on why you are asking it. Today we will break down both meanings of this question. First, What are the components of an advertisement? Second, what makes, or breaks, an ad? The first question helps you create coherent and comprehensive ads of…

  • Mobilizing Your Office

    Mobilizing Your Office

    There is more computing power in your pocket than there was in your desktop PC fifteen years ago. Your smart phone is an astounding tool that not enough people take full advantage of. If you find yourself currently making this mistake, know that it is not a mistake you can afford to keep making. Your…

  • Know the Competition

    Know the Competition

    Knowing Your Competitors Developing an effective Marketing Strategy can be extremely difficult if you are ill prepared. Often times entrepreneurs and marketers focus too much on the sale and not the product itself. Commensurately, marketers often forget to develop the competitive edge and key differences between what they have to offer and what their competitors…

  • Shaping Your Brand

    Shaping Your Brand

    Shaping Your Brand What makes one brand successful and another fall flat? How do you build a brand around a new product? How do you develop a brand around an intangible product? These are difficult questions to grapple with for many young marketers and entrepreneurs. Building a brand is a process, one that requires consistency,…

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