Marketing strategies change all the time. The New Year 2017 has come and new changes are likely to come to the field of marketing in the future. Now, it’s time for many marketers to think about changing their strategies. Obviously, they need to focus on best marketing strategies in 2017. It’s important to point out that top marketing strategies work well and provide effective results. In this blog, we’ll highlight what we believe to be the top marketing strategies for 2017.
The reality is Facebook provided marketers with the great video feature (known as Facebook Live) that became an incredibly popular social media marketing trend in 2016. Using this wonderful feature and camera you’ll be able to create videos and then share them with your friends on Facebook. As a result, Facebook users will be able to watch your video in real-time. There has been a lot of talk about using Facebook Live for business. Facebook Live is certainly one of top marketing strategies for 2017 and this feature is expected to gain in popularity this year.
If you analyze your web statistics carefully then you have probably noticed that a lot of your prospective customers haven’t purchased your products or services. They visited your website and were about to generate an order to your business, however something stopped them. As a result, prospects have left your site without a purchase.
Actually, this kind of things can happen for a number of reasons. Some of your prospects probably have chosen your competitors. On the other hand, a lot of your prospective clients may prefer to make a purchase on your website later. Finally, they have forgotten about your business. Now, it’s time when retargeting to come into play.
So, all that you need to do is to take advantage of retargeting and try to convert your prospect into real customers. In fact, retargeting is all about reminding your potential about your business. By doing this, you’ll be able to convert some of your prospective clients into real ones. Without a doubt, retargeting is one of the best marketing strategies for 2017.
It’s worth noting that video marketing delivers multiple important benefits to different types of businesses. The statistics shows that the number of YouTube users is growing year after year. So, you will certainly get high amounts of targeted traffic to your website if you take advantage of video marketing. All that you need to do is to create high quality videos related to your business and share them on your YouTube channel.
It’s no surprise that people find it hard to read long blocks of text on websites. On the other hand, they find it easy to watch videos. That’s why videos are one of the best ways to showcase the competitive advantages of your products or services. It’s also important to note that video marketing has a profound positive impact on your brand. All that means that video marketing has to be a key part of your marketing strategies for 2017.
Social Media Marketing
Social media is another popular marketing trend for 2017. A lot of people use social media sites these days. Such popular social media platforms as Facebook, Twitter, Google + and many others (this list could go on and on) can generate high amounts of targeted traffic and sales to your business. In addition, social media sites are an effective brand development tool.
What is great about social media marketing is that when you promote your business on social media sites your prospective clients see only your business and they don’t see your competitors. Actually, it’s a big advantage of social media marketing over search engine optimization (SEO), Pay per Click (PPC) advertising and many other business marketing techniques.
Search Engine Promotion
There is no doubt that search engine promotion remains one of top marketing strategies for 2017. Of course, business owners should continue to keep focus on such search engine promotion techniques as SEO and PPC advertising in 2017.
A lot of entrepreneurs think that it’s enough to promote a website in search engines only. For this reason, they choose to make a great effort on search engine optimization. Apparently, that’s not the truth. It’s crucial for you to know that search engine optimization is an ever changing industry. It goes without saying that you need to focus on natural SEO techniques only. By doing this, you’ll be able to avoid search engine penalties and get effective and, most importantly, long-term SEO results.
It’s important for you to know that it’s too risky for you to focus on SEO only. As the saying goes, “don’t put all eggs in one basket”. In other words, it’s best for you to promote your business in different ways. That means that it’s a great idea to use video advertising, social media, Pay per Click advertising and other business promotion methods as well.
Today, it’s hard to imagine business promotion without content marketing. It’s incredibly important for you to update your website with high quality content.
Having great content is a key to achieving success in search engine optimization. You need to know that search engines value sites which are updated with original and interesting content on a regular basis. Moreover, if your content is interesting and well-optimized, then it will rank high in search engines. So, you will be able to get a lot of traffic to your site.
As previously mentioned, social media marketing is one of the best marketing strategies to focus this year. Keep mind that great content works well in social media. Thus, you need to create high quality content and update your site as well as social media channels regularly in 2017.
If you are looking for the top marketing strategies for 2017, please contact Simplicity Marketing LLC now! Give us a call (316) 247-1364 and tell us about your marketing needs. As a result, our experts will help you develop an effective strategy for your business. We will provide a cost-effective solution for any of your marketing needs.