Native ads can exponentially increase the performance of your overall social media marketing strategy. Here are some great pointers to consider when implementing this type of advertising into your marketing plan.
Native ads not only help build your social followers and boost social engagement, they also drive high-quality consumers to your branded content.
The Content Marketing Institute defines native advertising as paid marketing that delivers useful, interesting and targeted information to your audience in a form that looks like the site’s native, or non-ad, content.
The different forms that native ads can take vary greatly. They can be Google paid search results, promoted listings on Twitter, sponsored updates on LinkedIn, Facebook promoted or sponsored posts or even articles on sites like Forbes, BuzzFeed, The Huffington Post and The New York Times. Native ads can also appear as content-recommendation engines at the end of articles.
- Publish the content that the ad is promoting on your own site. If your article features an infographic, chart or graph, be sure it appears on your site first with its own URL.
- Include a call to action that links to your blog or other social channels.
- Quality content is key. Go beyond marketing and break down departmental silos to leverage the expertise of others in your company.
- Create content your audience will find less disruptive and more engaging through segmentation with tools like geo-targeting, demographics and interests.