YouTube is a very popular video site that has more than 1 billion users per month. According to the statistics, YouTube has 4 billion video views daily. About 60 hours of video is uploaded to the site each minute. Approximately 400 million views are made by users of mobile devices. YouTube is an online platform that has united a lot of video viewers from all over the world.
Moreover, the popularity of YouTube increases year after year. Today, it is very difficult (or even impossible) to find a person who has never watched a video on YouTube. Obviously, any businesses can benefit from YouTube marketing.
If you upload videos about your business on YouTube you will definitely get a huge number of viewers for it. A lot of new customers will find your business in the end. In this guide, we are going to talk about the most important benefits of YouTube marketing for small business.
YouTube is a Powerful Online Advertising Tool for Any Business
YouTube impresses business owners with its great advertising opportunities. YouTube allows its users to upload short videos to its platform for FREE. This means that if you create videos about your business, products or services and make them available on YouTube you will get an effective and FREE online advertising solution.
YouTube can generate high amounts of targeted users to your site. They are potential clients for your business. No doubt that YouTube will become a good addition to an online advertising campaign of your business.
YouTube Provides a Perfect Way to Demonstrate Products or Services
Are you looking for an effective way to demonstrate your products or services? YouTube will be an ideal solution for your needs. Videos are considered to be an effective way of demonstrating new products and services to public.
Create a great video about your product or service and demonstrate its main competitive advantages to viewers. Show people useful features of your product in your videos. Then just upload your video on YouTube. Finally, a lot of people will learn about your business. Moreover, they will be interested in purchasing your products or services.
YouTube Serves as a Perfect Channel for Communicating with Clients
Once you create a YouTube account and start uploading videos about your business, your audience will begin to grow day by day. YouTube provides users with an opportunity to comment their videos. Most likely that your potential customers will decide to ask you various questions about your products or services. They can easily do this on YouTube.
You should monitor comments left about your videos and communicate with your potential clients regularly. YouTube will allow you to realize what people think about your products and services. Obviously, such information will be very useful for business owners. It can help them improve the quality of their products and services significantly.
YouTube Videos Will Help You Get Additional Traffic from Search Engines
YouTube videos are indexed by Google and many other search engines. So, it makes sense for business owners to perform search optimization of their YouTube videos. Make your videos relevant to the profitable keyword phrases. If your video becomes popular it will rank high in search engines. Finally, your business will receive additional search engine traffic.
YouTube Helps People Attract Targeted Audience to Their Businesses
YouTube is a very popular search engine. People insert a keyword on YouTube when they need to find videos. As a result, they get videos which are related to it. This means that if you use Youtube marketing for small business it will receive targeted audience. However, it is very important to optimize YouTube videos properly.
YouTube Will Help You Build an Email List Easily
If you provide interesting videos on YouTube regularly you will be able to attract a lot of potential clients for your business. You can use YouTube for creating an email marketing list for your business as well. There is software that allows users to collect sign-ups from YouTube videos. It stops video and allows a user to provide his/her email address. Such software can help you a large database of emails. You will manage to use it successfully for email marketing purposes in the future.
YouTube Marketing Will Help You Promote Your Business in Popular Social Networks
Great videos are actively shared and commented by people in social networks. YouTube provides its users with a splendid opportunity to share videos on all popular social networking sites. So, if videos about your business become popular on YouTube, they will be popular on social media as well. As a result, your business will also receive additional traffic from social networking sites.
YouTube Videos Will Increase the Popularity of Your Brand
YouTube videos will help you establish a well-recognized brand for your business. If you provide people with high quality products or services they will leave positive comments on your YouTube videos. Moreover, they will trust your business and will recommend it to others.
Obviously, this will help you establish a well-recognized brand for your business on the market. It is also a good idea to ask a happy client to create a video review about your product and upload it to YouTube. So, your potential clients will be able to see how other people have managed to benefit from using your products or services.
Take Advantage of AdWords for Your YouTube Videos
Would you like more people to watch video about your business on YouTube? If so, you should definitely take advantage of AdWords for Video. You will pay for engaged views only. Let’s imagine that someone clicks on your ads, starts watching video about your business on YouTube and then closes it within 30 seconds. In this case, you will not be required to pay anything.
You will pay only when people have watched your video at least 30 seconds. This means that you will pay for real results only. If you use AdWords for Video you will be able to increase the number of earned views significantly. Also, you will receive many more subscribers to your YouTube channel.