In 2008, our founder, Carl Willis, saw a greater opportunity — to blend entrepreneurial enterprise with a faith-driven mission. What began as a vision to empower leaders in East Africa and India through sustainable business models has expanded into a global movement. Rather than relying on traditional donations, Carl committed to funding mission work through commercial enterprise, believing that real, lasting impact comes through empowerment, not dependence.
This is the heartbeat of Simplicity Marketing LLC — building thriving businesses to fuel thriving communities around the world.
Carl’s ministry work taught him a powerful truth: to change a community, you must equip its leaders. By combining entrepreneurial strategies with ministry efforts, Simplicity Marketing began investing in people, helping them support themselves while advancing the Gospel and improving their communities.
We believe that true transformation is sustainable. Commerce, done with integrity and vision, not only funds vital projects but also creates dignity, ownership, and generational change.
At Simplicity Marketing LLC, everything we do is driven by four core purposes:
We equip local church leaders and entrepreneurs in Africa, India, and beyond with business strategies that empower them to support their ministries without external dependency.
We develop customer-focused online ecosystems that help small businesses thrive — because strong local businesses create strong local communities.
Revenue generated through our work helps fund global initiatives that provide education, access to clean water, medical aid, and leadership development in underserved areas.
We don’t just build websites — we design digital ecosystems that attract, engage, and convert prospects into loyal customers.
We specialize in organic SEO, paid ads, content marketing, and brand positioning — crafting strategies that generate real, measurable growth.
When you work with us, you’re not just scaling your business — you’re helping to fuel missions, empower leaders, and change lives across the globe.
Every project, every campaign, every success story contributes to a greater story — one of hope, empowerment, and transformation.
We operate with the values that Carl Willis built his life and business on: authenticity, integrity, faith, and an unwavering belief that people matter.
Your success isn’t just about you — it’s about the lives you’ll touch through it.
Let’s grow your business and change the world together.