Utilizing YouTube Effectively

YouTube is a social media site unlike most others. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. In this regard, the platform caters primarily to content creators, who generate videos for users. Users then view the media and may comment with […]
Engaging Your Instagram Audience

Instagram isn’t like other social media platforms. Your words aren’t the key here and it can be difficult to transmit your message because of the visual dependency of the platform. Your pictures can be interpreted in thousands of different ways, so you need to be aware of the different messages and implications of your content. […]