YouTube is a social media site unlike most others. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. In this regard, the platform caters primarily to content…
Introduction How do you know if your business is running successfully? Is there a specific sign or dollar amount that will let you know? Once you know whether your business is running successfully or not, it can be difficult to…
Introduction Does the phrase “New Year, New Me” apply to your business? The start of a new year, and especially a new decade, often brings about increased change and initiative. If you find yourself outlining goals or trying to stick…
Introduction Is your marketing stale? Are you not seeing the results you once were? Did you ever see satisfying results to begin with? If your answers to these questions are in any way dissatisfactory, it means you need to do…
Introduction If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to…
Introduction Are you a small business owner or entrepreneur? Is your business struggling to grow? Don’t worry, your business is experiencing the same trials that every start-up has ever faced. Fortunately, there are dozens of resources and outlets available to…
Introduction Sometimes the basics are the subject we struggle with the most. When your knowledge of the foundational, building block concepts of a subject is lackluster, your execution of new strategies and ideas suffers greatly. In the fast-paced world of…
Introduction Marketing isn’t always a straightforward topic. While the basics of marketing are generally easy to grasp, many new business owners struggle with rolling out effective marketing strategies of their own. To make matters worse, many of these business owners…
Marketing Marketing is an essential element of running a business. While not every company and start-up will be able to support a full-fledged marketing department from the get-go, marketing operations are still a part of every business from day one.…
Introduction Starting a business is difficult, continuing to run a business is exponentially harder. Unless your company is Staples, there is no easy button. If you wish to keep your doors open and the lights on for another year, your…
