What is a Brand? A brand is almost simultaneous with a business’s identity. Your business’s brand is what others perceive to be your business as. At the same time, your brand helps identify your business, products, and services. Brands should…
Introduction Sales Funnels are necessary for any business marketing itself online. These funnels help channel views and clicks into leads which can then be converted into sales. Without an appropriate sales funnel in place, your website may receive many visitors,…
Twitter Marketing 101 Twitter is an interesting social network to say the least. Unlike Facebook and Instagram, Twitter focuses less on the life updates aspect of social media and is more about sharing thoughts and opinions. This doesn’t mean that…
YouTube is a social media site unlike most others. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. In this regard, the platform caters primarily to content…
Facebook is the largest social media platform. With over 2.7 Billion users, if you are not using Facebook, then you are missing out. Social Media grows increasingly pertinent in the operation and marketing of any business. If your business isn’t…
The Internet is a crucial tool for all businesses, large and small. Whether you are opening a brick and mortar business or if you are working from home, the internet is a tool you need to know how to utilize…
Intro Let’s face it, the amount of business training and instruction provided in schools isn’t exactly above par. Often times, business instruction is minimal and covers only the most basic topics. This leads to many children graduating without appropriate…
What is Marketing? Online Marketing can only be defined by first defining marketing in general. Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that…
Starting a business has been never easy. The reality is new entrepreneurs have a lot of challenges on their way to success. It’s crucial for business owners to know how to advertise products and services successfully, how to beat the…
Marketing strategies change all the time. The New Year 2017 has come and new changes are likely to come to the field of marketing in the future. Now, it’s time for many marketers to think about changing their strategies. Obviously,…
