Introduction Online Marketing has never been easier. The internet and your cell-phone offer you an unprecedented number of marketing tools at your disposal. Videos, social media, and even SEO have never been easier to monitor and manage. For your benefit,…
Introduction Sometimes the basics are the subject we struggle with the most. When your knowledge of the foundational, building block concepts of a subject is lackluster, your execution of new strategies and ideas suffers greatly. In the fast-paced world of…
Introduction Marketing isn’t always a straightforward topic. While the basics of marketing are generally easy to grasp, many new business owners struggle with rolling out effective marketing strategies of their own. To make matters worse, many of these business owners…
Marketing Marketing is an essential element of running a business. While not every company and start-up will be able to support a full-fledged marketing department from the get-go, marketing operations are still a part of every business from day one.…
Setting Your Business Apart Running a business is no easy task. Keeping track of employees, making sales, generating new leads, and balancing a budget while also growing your business isn’t something that everyone can do. If you are a business…
What is Content Marketing? Content Marketing is a cycle. It is the process by which content is produced for your business, blog, or website. This content establishes your brand which further content helps market. The content helps establish the brand,…
Introduction Internet Marketing is a complex strategy for growth. Through many different facets such as business websites, social media, SEO, and dozens of other collaborative factors, your business is able to reach and sell towards a greater and greater audience.…
What is a Brand? A brand is almost simultaneous with a business’s identity. Your business’s brand is what others perceive to be your business as. At the same time, your brand helps identify your business, products, and services. Brands should…
Introduction Sales Funnels are necessary for any business marketing itself online. These funnels help channel views and clicks into leads which can then be converted into sales. Without an appropriate sales funnel in place, your website may receive many visitors,…
Twitter Marketing 101 Twitter is an interesting social network to say the least. Unlike Facebook and Instagram, Twitter focuses less on the life updates aspect of social media and is more about sharing thoughts and opinions. This doesn’t mean that…
