Shaping Your Brand

Shaping Your Brand What makes one brand successful and another fall flat? How do you build a brand around a new product? How do you develop a brand around an intangible product? These are difficult questions to grapple with for many young marketers and entrepreneurs. Building a brand is a process, one that requires consistency, […]

Engaging Your Instagram Audience

man standing along the Instagram icon

Instagram isn’t like other social media platforms. Your words aren’t the key here and it can be difficult to transmit your message because of the visual dependency of the platform. Your pictures can be interpreted in thousands of different ways, so you need to be aware of the different messages and implications of your content. […]

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