Author: Carl Willis
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Content that Pops
Marketing Content that Pops What is your marketing content doing to pop? How do your blogs, images, articles, and videos stand out in a crowd? Odds are, you are not the only entrepreneur hoping to meet the core needs that your products and services fill. There will always be competition and you cannot change that.…
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Diversifying Your Business
How diversified is your business? This can be a very loaded question depending on how you look at it. However, the trials and tribulations of the past year have caused many business owners and entrepreneurs to ask themselves and their friends this question. Odds are, you will ask and answer it very differently from the…
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Creating an Ad
What makes an Ad? This question can have two very different meanings depending on why you are asking it. Today we will break down both meanings of this question. First, What are the components of an advertisement? Second, what makes, or breaks, an ad? The first question helps you create coherent and comprehensive ads of…
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Crafting Your Facebook Sales Funnel
How well established is your sales funnel? This article is here to help you understand the basics of the sales funnel and how you can use your existing Facebook page and community to build an effective sales funnel straight from your customers to your bottom line. We’ll cover the basics of any sales funnel, as…
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Future Proof Marketing
The world of business moves quickly. If you’re not careful, it will move much quicker than your business. Fortunately, there are steps that you can take to ensure that your business is not only up to speed with current trends, but that it is also future-proofed against new trends. Keeping your website, strategies, and channels…
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Making Your Online Marketing Campaign a Success
Making Your Online Marketing Campaign a Success How do you successfully get the word out about your business? While there is a lot of grit and determination in going door to door and spreading the news yourself, there aren’t always going to be as many results. Online Marketing is an essential tool in the modern…
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Busting Social Media Myths
Introduction Social Media is a dominant force in the marketplace. So why are some businesses and business owners are still wary of it? They feel as if social media is too large of an undertaking, or that it may not be lucrative enough. Some of these fears can be valid but there are also a…
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Defining Your Target Audience
What is Your Target Audience? What is your target audience? Who is a part of your audience? Who will your product serve best? When creating and implementing your marketing plan it is crucial that you have an idea in mind of who you will be selling to. Many novice marketers make the critical mistake of…
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Improve Your Rankings
Improve Your Rankings Whether you have a website for your hobby, your business, or anything in between you are constantly striving for better engagement. You want more clicks, more visits, more traffic, and more time spent on your content. In this mix is one of the most coveted desires of every page on the world…
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An Intro to Chatbots
An Intro to Chat Bots Chatbots are a dicey word for many people unfamiliar with their useability in the modern marketspace. AI can be a delicate subject for many people who fear the potential of algorithms to reshape the marketplace and the workspace. However, there are many uses for chatbots that existed for several years…
