What is a Brand? A brand is almost simultaneous with a business’s identity. Your business’s brand is what others perceive to be your business as. At the same time, your brand helps identify your business, products, and services. Brands should…
Introduction When designing a website, whether through a service or independently, many first-time business owners aren’t sure of whether to prioritize a mobile friendly or a traditional desktop site. First off, it is important to understand the differences between Desktop…
Introduction Sales Funnels are necessary for any business marketing itself online. These funnels help channel views and clicks into leads which can then be converted into sales. Without an appropriate sales funnel in place, your website may receive many visitors,…
Twitter Marketing 101 Twitter is an interesting social network to say the least. Unlike Facebook and Instagram, Twitter focuses less on the life updates aspect of social media and is more about sharing thoughts and opinions. This doesn’t mean that…
Intro Instagram is different from other social media platforms in the sense that words become nearly obsolete in your posts. While post titles and descriptions are important, Instagram is primarily focused on the visual aspect of your content and how…
YouTube is a social media site unlike most others. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. In this regard, the platform caters primarily to content…
Facebook is the largest social media platform. With over 2.7 Billion users, if you are not using Facebook, then you are missing out. Social Media grows increasingly pertinent in the operation and marketing of any business. If your business isn’t…
As discussed in last week’s blog post, the internet is a necessary tool for any business. Not only does the internet give your business a place to reside and to grow, but it also provides near instantaneous access to countless…
The Internet is a crucial tool for all businesses, large and small. Whether you are opening a brick and mortar business or if you are working from home, the internet is a tool you need to know how to utilize…
January is over, and unfortunately this means that many New Year’s Resolutions have already fallen through. Gyms are becoming emptier, wallets lighter, and many goals remain to be crossed out across the country. If you are struggling to achieve…
