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Results Driven Marketing

Goals to Set for Your Business in 2022

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New Years often come with new sets of challenges, new expectations, and new goals for you and your business. Have you set your 2022 New Year’s Resolutions yet? This blog is here to help you set measurable, effective goals for your business. By challenging yourself and making the effort to not just think but act different, you can take your business to knew heights in the new year. In this article we’ll list out some of these goals and talk through why they should be on your to-do list for 2022.

Grow Your Team

How many people work for your business? Odds are that you can answer this question relatively easy. Now how many people work with your business?

The answer to the second question might not come so quickly. It’s a much more complicated answer, as the notion of working with can take many different forms. Do you have other business that assist with marketing, production, or sales? Do you attend events with other businesses and entrepreneurs? When thinking about expanding your team you need to think about your team in more terms than just your employees and co-workers. A great way to maximize the potential of your business is to expand your partnerships. Who are the entrepreneurs, businesses, and members of your community that can work along side you?

Grow Your Product Line

Every business has something to offer. In a perfect world, you and your business would be the first thing that people think of when they see or hear of this product. A great business will almost always have more than one product or line that they are hoping to sell. However, it is easy to get comfortable with what you already offer and consequently to box yourself into that one product or service. When looking to grow your product line in 2022, think of it in two different ways. 1. What are new products or services that I can offer this year? 2. What are new ways that I can offer existing products and services?

Expanding your product line doesn’t just mean adding new gadgets and gizmos to the products list. A great way to increase sales and your satisfaction with each sale is to find a new way to enhance the existing product or service, like adding a mint to your receipt after a meal. The more ways that you can create positive expectations with your business, the more people will come to it and come back to it.

Get the Word Out

How many people know about your business? Even if they have never walked into the door of your store or picked up a product in their hands, how much recognition do they have of your brand? A great goal to set for your business in 2022 is to get the word out. Whether this is via social media, physical advertisement, word of mouth, or even TV; it’s important that you set expectations for your business in the new year. Fortunately, the marketing world is ripe with data that you can analyze and understand. Marketing and advertising goals are not only easy to set, but they are also easy to measure. The best goals are those that are measurable because they allow you as an entrepreneur not just to see the real-time results but to learn from the efforts you put forward. In 2022, make it an expectation for your business to grow its audience and to use the steps that you take towards that goal to better understand what works and what does not work for your marketing strategies.

Change Your Thinking

As mentioned in the “Grow Your Product Line” section, it is extremely easy to box yourself in as a business and as an entrepreneur. It’s easy to get caught up in the day-to-day routines and the notions of how it has been done previously. That is why a good goal for your business in 2022 is to make an effort to change your thinking. It is important to take a step back every now and then and analyze the systems that you have in place. They might be effective, but they may also create blind spots that you aren’t aware of unless you take the time to look for them. A great way to help promote the idea of changing your thinking is to look at systems or solutions that are effective. Take the time to understand what works, what doesn’t, and what you and your team might do to change what you already know for the better. Then you can apply these same methods of thinking and discussion to active problems faced by your team and promote an idea of critical thinking within your company.

Disrupt Your Routine

Part of changing your thinking is finding new ways to spend your time and that of your team. Disrupting your routine can help you engage with the day and with the workload in a different way, giving you new perspective on existing systems or solutions. Disrupting your routine allows you to take a step back and to challenge your current way of approaching your job and your business as a whole.

Be More Efficient

What is wasting your time? A great goal to accomplish quickly in 2022 is to take a few hours to assess what you’re really spending your time on. How much of your day is spent in commute, on the phone, or waiting on outdated systems or technology. Are there ways that your schedule could be organized more efficiently? Organizing your schedule and pursuing efficiency is a great way to jump start your 2022 and set yourself up for success in the new year.


What do you want your 2022 to look like? These goals can help you define the growth you want yourself and your business to see. They can help you find new solutions to old problems, get the most out of yourself and your team, and set your business up for its best year yet. Make sure to not just set goals like these but to create detailed lists of expectations you can track daily, weekly, and yearly.

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Carl Willis CEO/Lead Strategist
This results-driven approach not only generated a flood of high-quality leads but also kept advertising expenditures at an unprecedented low. Carl's ingenuity not only cultivated a distinguished online brand but also positioned him as a formidable force, outshining competitors and achieving consistent business growth without the financial pitfalls of ineffective marketing campaigns.
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