Making Your Online Marketing Campaign a Success
How do you successfully get the word out about your business? While there is a lot of grit and determination in going door to door and spreading the news yourself, there aren’t always going to be as many results. Online Marketing is an essential tool in the modern world of commerce. This article is here to teach you how to go about making your online marketing campaign a success. We’ll break down the process, tools, and practicalities of how you can build your digital presence, create a reliable sales funnel, and generate the much-needed traffic you’re looking for.
Goal Setting
Before you’ve written the first word of your ad campaign, your social media post, or even the content for your website, you need to know what you are doing it for. What do you want these posts to accomplish for your business, in practical terms. Are you hoping for a specific click through rate? A certain number of views? Are there sales goals that you are hoping to meet? Income streams you’d like to replace? Ask yourself specific questions to help dial into the meaning of success. Only once you’ve identified what you’d like to see at the end can you begin the process of making your online marketing campaign a success.
Knowing Your Audience
Once you’ve identified the end goals and the hurdles you would like your online marketing campaign to cross, you must also identify the first half of the equation; the audience. A thorough understanding of your audience is necessary if you wish to achieve success. Casting with a wide net might seem like an easy means of victory, but it can often lead to you wasting endless resources and energy on ventures that don’t pan out. Don’t waste your time knocking on doors where nobody lives. Instead, create a portrait of what your ideal customer base looks like. Think through who would use your product or who most commonly has the needs you are hoping to meet. A thorough understanding of who you are selling to is the best way to create the most compelling pitch.
Visualizing the Funnel
Pre-planning is the most critical step. The more corners you cut in the planning phase and the less dedicated you are to mapping your strategy out, the more likely you are to find yourself chasing down empty leads and scrambling for clicks that amount to zilch. When making a successful online marketing campaign, you have to visualize the sales funnel running over the process. How are you going to get eyeballs on your content and how are you going to utilize that content to guide users to the final sale? As we break down the practical steps of campaign creation, remember that our main goal is to walk users from first knowledge of a product or service to making an affirmative decision to purchase it.
Choosing the Right Channels
The first step in making a successful online marketing campaign is to choose the right channels. Where you communicate with your audience is just as important as how you and what you are communicating with them. This is why it is crucial to take the time to define your target audience and build an understanding of your target demographic. Part of understanding your demographic is understanding which platforms, tools, and mediums they both use and respond to. For example, TikTok is not the right fit to launch your campaign if you’re selling retirement plans for seniors. Facebook, even YouTube, and other platforms that cater to either wider or older audiences will yield a greater pool of potential customers to target.
Content, Content, Content
Once you have assessed what platforms already cater to and are made up of your target audience, it is time to begin the real meat and potatoes of the online marketing campaign. If you don’t put content out, you aren’t likely to get much traffic going back in. Whether you are banking on written articles, cinematic videos, or compelling images, it is important that you have both content already created and either content in reserve or the means to create more content on a consistent basis.
SEO and Optimization
Once your content is ready to publish, make sure to keep it in draft status for a bit longer. Before you put your content out for the world to see, make sure that it has been properly optimized. This applies to both Search Engine Optimization (SEO) as well as overall optimization on your website, mobile browser, and regarding any audible or visual media. Utilize the free SEO plugins that are available on most hosting platforms to give your content the once over it deserves in order to garner the most attention within the digital space.
Getting the Word Out
Once you have made your plan, defined your audience, selected the right channels, created content, and prepped it: you are ready to launch. Make sure to publish content on a regular basis and take note of the times when more users are active on social media. Launching a post at 3pm instead of 3am can make a big difference, but so can launching it at 5:30 instead of 5:00. Look into the typical habits not only of your existing page and content but of your chosen channels. Roll your content out according to your findings and on a consistent basis within your sales funnel. Uploading content at certain times each day can help stir up further engagement from the same members of your target audience and keep users actively engaged with your profile throughout the day.
Analyze and Adapt
As with most topics discussed on this blog, the final step in making a successful online marketing campaign is to analyze and adapt. Each campaign you create will no doubt be different from the last, however, each campaign has something to offer the campaigns that follow it. Take the time to analyze what posts and types of content gained traction. Analyze the user data of those who saw, interacted with, and clicked through to your posts and ads. Only by analyzing the results can you properly determine where your campaign is succeeding and falling short of expectations. A successful online marketing campaign isn’t one that works in huge numbers right away, but one that continually targets critical markets to create a steady flow of views, clicks, and sales.
Featured Image:
Image by talha khalil from Pixabay
