Introduction
With access to over 1 billion users worldwide, Facebook is one of the most lucrative markets in the world. It is a mistake for any business not to be taking advantage of its marketing potential. That said, Facebook can be a confusing channel for some, and a painstakingly difficult one to grow for others. Instead of pumping all of your hard-earned money into ad campaigns and other paid growth strategies, this article is here to teach you how to organically grow your Facebook page and by association your business. Keep your dollars in your wallet and use these strategies to help increase your follower count by creating effective content that maximizes your utilization of Facebook’s many tools, features, and users.
Content Creation
The first and most consequential step is to create effective content. And the first step to creating effective content is to simply create content and put it out there. A Facebook page that has nothing to browse is a Facebook page that is not serving the interests of your business. Create content that resonates not just with your product or brand, but that effectively reaches your audience. Tailor your content to the questions, interests, and services that would attract your ideal customer or demographic. Make sure to post content in a variety of mediums, such as blog posts, videos, and images. Take note of the posts and content that generate more reactions and plan to include similar content on a more regular basis.
Consistency
Creating content isn’t enough. It is equally important that you create content consistently. This means posting on a regular basis and ideally within a schedule. The great thing about Facebook is that it allows you to pre-schedule content and automatically post on the selected date and time. This means that you can manage your own time more efficiently while creating patterns for content upload and delivery. You can also manipulate the timing of a post to match that of your most successful content. The important thing is to keep posting content. Again, a page that has nothing to browse is a Facebook page that is not serving the interests of your business.
Optimization
Optimization is another important key to organic growth. Your Facebook page must be visually and aesthetically appealing not just to users, but also to search engines and their notorious algorithms. It is critical that all written content or descriptions be tailored to Search Engine Optimization standards. This means utilizing key words, linking, and a variety of other simple tasks that can clean up the writing of your content and make it more appealing to users and algorithms alike. At the same time, it is critical that you have updated profile information. This includes profile pictures and headers. A grainy picture is a quick turn off to the average user. Make sure that your Facebook page presents you and your business in the best light.
Facebook Features
Facebook is fully equipped with a suite of tools, analytics, and digital assets to help grow your following and the interaction your page generates. The more you grow, the more they keep their platform active and growing too. Utilize assets such as the Live feature to interact with your followers and customers in real time. Take advantage of page analysis to determine what posts generate the most reacts, mine information about your followers, and see what time of day prompts the best response. Take advantage of the free tools provided to you to help organically maximize the reach of your page without spending an arm and a leg to do it.
Audience Engagement
Engaging with your audience is one of the best ways to keep them invested in your page and in what your business has to offer. Personal interactions go a long way in building a relationship between your business and your followers. It also helps to create positive associations with your brand when they encounter it in the wild. Utilize tools such as polls, live feeds, and even the comment section to help bring your brand to life and create memorable interaction between your business and the people who can benefit from what it has to offer.
Cross Promotion
All media is social media and one of the best ways to boost the performance of one social media page is to highlight it on another. This can be done across pages on the same platform, or it can be done using other websites or digital tools to generate buzz about your business or clue existing followers on another platform into the additional content you offer elsewhere. This can be something as simple as adding a social media button to the bottom of a blog post, adding a tag to the end of a YouTube video, or even including social media information at the bottom of an email. Utilize all of the tools at your disposal to support your business across platforms.
Facebook Insights
Facebook is built with tools to help analyze your content and give you real-time feedback and data. This equips you with everything you need to understand what is working for your page and for your business. By taking the time to look over Facebook’s readily accessible data, you can determine what is working for your page and what isn’t. The best way to organically grow your business is to capitalize on the strategies that are actively creating engagement with your audience. Tailoring your content to the post styles, types, and times can greatly increase your engagement and the amount of traffic that your page receives. Engaging content appears in news feeds more often and allows your posts to organically reach not only existing members, but new ones as well.
Conclusion
Growing your Facebook Page Organically isn’t beyond the realm of possibility. There are applicable steps you can take to help produce better and more engaging content. If taking these steps regularly, you can organically grow your business page far beyond its current state. Remember that content quality and consistency are the two most important factors. Regardless of what ads you run and how specific your demographic, concrete growth cannot be achieved without quality content to serve as your page’s foundation.
Image by eko pramono from Pixabay
