Tag: Branding
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Shaping Your Brand
Shaping Your Brand What makes one brand successful and another fall flat? How do you build a brand around a new product? How do you develop a brand around an intangible product? These are difficult questions to grapple with for many young marketers and entrepreneurs. Building a brand is a process, one that requires consistency,…
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Growing Your Following
Start from Scratch Just starting a business? Have an existing business and trying to grow? It may be time for you to up your social media game, seriously. While it may seem irrelevant, social media has quickly become one of the most versatile and most effective business tools in any industry. Whether you have any…
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Update Your Reading List
What are you reading? There are many demands upon the schedule of every entrepreneur and small business owner, and odds are that your schedule is full from sunrise till sunset and even beyond. However, it is crucial that you make room in your schedule not just for meetings, website maintenance, and sales calls but also…
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Basic Marketing Concepts
What do you know about marketing? This article is here to help refresh or even jumpstart your knowledge of the marketing basics. We’ll cover what it means to market, the theoretical components of marketing, and key things you need to remember when developing your marketing strategy. We’ll also discuss practical considerations to make when performing…
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Your Business on YouTube
YouTube is a social media site unlike any other. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. The platform caters primarily to content creators, who generate videos for users. Users then view the media and may comment with the channel if…
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Cleaning Up Your Social Media
Why Should You Clean Up Your Social Media? Everyone can have a social media profile for their business, but not everyone can do it well. Today we are going to discuss how you can clean up the look, information, and presence of your business on its social media platforms. We’ll provide examples of what you…
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Revitalizing Your Brand
If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to detail. If your business is unhealthy, your brand won’t be able to capitalize on its own…
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Making Twitter Work for Your Business
Twitter Marketing 101 If you are not taking advantage of Twitter, you are losing out on millions of potential contacts, as well as thousands of potential leads and sales. Twitter is very different from services like Facebook and Instagram, but that difference allows your business to market itself in a much different, and much more…
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Writing Like a Professional
Are you creating written content at professional standards? If not, what is keeping you from writing like a pro and offering high-quality written content on your business’ website? This article is here to help you sharpen your skills and create professional-grade written content that not only sets your business apart from the competition but provides…
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Re-Branding During This Crisis
If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to detail. If your business is unhealthy, your brand won’t be able to capitalize on its own…
