Making an Ad
What makes an Ad? This question can have two very different meanings depending on why you are asking it. Today we will break down both meanings of this question. First, What are the components of an advertisement? Second, what makes, or breaks, an ad? The first question helps you create coherent and comprehensive ads of […]
Know Your Industry
Who knows your industry? If the answer isn’t you, then you have made a critical mistake as both an entrepreneur and business leader. Fortunately, you can rectify this mistake. It’s never too late. Knowing the ins and outs of your industry means not just knowing what your business can offer, but what other businesses can […]
Know the Competition
Knowing Your Competitors Developing an effective Marketing Strategy can be extremely difficult if you are ill prepared. Often times entrepreneurs and marketers focus too much on the sale and not the product itself. Commensurately, marketers often forget to develop the competitive edge and key differences between what they have to offer and what their competitors […]
Shaping Your Brand
Shaping Your Brand What makes one brand successful and another fall flat? How do you build a brand around a new product? How do you develop a brand around an intangible product? These are difficult questions to grapple with for many young marketers and entrepreneurs. Building a brand is a process, one that requires consistency, […]
Update Your Reading List
What are you reading? There are many demands upon the schedule of every entrepreneur and small business owner, and odds are that your schedule is full from sunrise till sunset and even beyond. However, it is crucial that you make room in your schedule not just for meetings, website maintenance, and sales calls but also […]
Leverage Your Marketing
Leverage Your Marketing Leverage is an essential aspect of any business strategy. You need to know the strength of your business, the power of your assets, and how you are going to stack them in order to overpower or outshine the competition. Leverage is about developing a keen understanding of the parts of the machine […]
Social Media Marketing
Not only does the internet give your business a place to reside and to grow, but it also provides near-instantaneous access to countless potential customers. Social Media is a massive part of this access, connecting you to billions of users worldwide. If you are not currently using social media to promote your business, you are […]
Basic Marketing Concepts
What do you know about marketing? This article is here to help refresh or even jumpstart your knowledge of the marketing basics. We’ll cover what it means to market, the theoretical components of marketing, and key things you need to remember when developing your marketing strategy. We’ll also discuss practical considerations to make when performing […]
Refining Your Target Demographic
What is Your Target Demographic? What is your target demographic? Who is a part of your audience? Who will your product serve best? When creating and implementing your marketing plan it is crucial that you have an idea in mind of who you will be selling to. Many novice marketers make the critical mistake of […]
Diversifying Your Business With Purpose
How diversified is your business? This can be a very loaded question depending on how you look at it. However, the trials and tribulations of the past year have caused many business owners and entrepreneurs to ask themselves and their friends this question. Odds are, you will ask and answer it very differently from the […]