Going Live

recording studio

How much of your marketing strategies revolve around video? Video is a great way to share information, go in-depth on a topic, and to connect your audience with the real people within and without of your company. Live Video is great way to do all of these things while also creating synchronous interaction with your […]

What Shape Are Your Marketing Strategies In?

chess board and graph

How do you know if your business is running successfully? Is there a specific sign or dollar amount that will let you know? Once you know whether your business is running successfully or not, it can be difficult to determine exactly what aspect(s) of your business is failing and which is succeeding. Often times, our […]

Creating Your Facebook Ad Strategy

Facebook icon on mobile phone

How do you plan on getting the word out about your business? Without a proper plan of attack, you can set yourself and your business behind. The digital landscape is a headscratcher for many people struggling to move their business and strategies from the brick and mortar, analog world that they grew up into the […]

Getting to Know Your Industry

industry

Who knows your industry? If the answer isn’t you, then you have made a critical mistake as both an entrepreneur and business leader. Fortunately, you can rectify this mistake. It’s never too late. Knowing the ins and outs of your industry means not just knowing what your business can offer, but what other businesses can […]

SEO Mistakes to Watch Out For

kids reaction after mistake

Search Engine Optimization (SEO) is a crucial part of maintaining your website. However, just because you are performing SEO doesn’t mean that you are performing it correctly. In fact, many people make major SEO mistakes when attempting to optimize their websites. There are poor ways to perform SEO, and this article is here to help […]

Debunking Small Business Myths

question mark

Nobody is infallible, and no business is free from mistakes. Thst’s okay. What matters is that your business is prepared to assess itself when mistakes are made and to take appropriate steps in correcting those mistakes. But, what happens when your business is making mistakes that you don’t know about? What if those mistakes are […]

Refreshing the Marketing Basics

4ps, product, promotion, price, place

Marketing Marketing is an essential element of running a business. While not every company and start-up will be able to support a full-fledged marketing department from the get-go, marketing operations are still a part of every business from day one. Without marketing, there are no sales, no revenues, and no profits. Why? Because marketing is […]