Tag: small business marketing

  • Increasing Your Conversion Rate

    Increasing Your Conversion Rate

    Increasing Your Conversion Rate Lead Generation is one thing, converting those leads into dollars and cents is another. When it comes to conversion, merely having visitors to your website isn’t enough. At its core, conversion stems from generating quality interaction and experience between the user and your website or content. Regardless of whether your endgame…

  • Know Your Industry

    Know Your Industry

    Who knows your industry? If the answer isn’t you, then you have made a critical mistake as both an entrepreneur and business leader. Fortunately, you can rectify this mistake. It’s never too late. Knowing the ins and outs of your industry means not just knowing what your business can offer, but what other businesses can…

  • What Shape Are Your Marketing Strategies In?

    What Shape Are Your Marketing Strategies In?

    How do you know if your business is running successfully? Is there a specific sign or dollar amount that will let you know? Once you know whether your business is running successfully or not, it can be difficult to determine exactly what aspect(s) of your business is failing and which is succeeding. Often times, our…

  • Creating Your Facebook Ad Strategy

    Creating Your Facebook Ad Strategy

    How do you plan on getting the word out about your business? Without a proper plan of attack, you can set yourself and your business behind. The digital landscape is a headscratcher for many people struggling to move their business and strategies from the brick and mortar, analog world that they grew up into the…

  • Debunking Small Business Myths

    Debunking Small Business Myths

    Nobody is infallible, and no business is free from mistakes. Thst’s okay. What matters is that your business is prepared to assess itself when mistakes are made and to take appropriate steps in correcting those mistakes. But, what happens when your business is making mistakes that you don’t know about? What if those mistakes are…

  • Refreshing the Marketing Basics

    Refreshing the Marketing Basics

    Marketing Marketing is an essential element of running a business. While not every company and start-up will be able to support a full-fledged marketing department from the get-go, marketing operations are still a part of every business from day one. Without marketing, there are no sales, no revenues, and no profits. Why? Because marketing is…

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