Marketing Across Social Media

Marketing Across Social Media This is the age of social media. If you are not putting concerted effort toward reaching new and existing customers via social media, you are not giving your business its best opportunity. Social Media Marketing is a critical component of any marketing strategy for any business regardless of its age or […]

Making an Ad

What makes an Ad? This question can have two very different meanings depending on why you are asking it. Today we will break down both meanings of this question. First, What are the components of an advertisement? Second, what makes, or breaks, an ad? The first question helps you create coherent and comprehensive ads of […]

Know the Competition

Knowing Your Competitors Developing an effective Marketing Strategy can be extremely difficult if you are ill prepared. Often times entrepreneurs and marketers focus too much on the sale and not the product itself. Commensurately, marketers often forget to develop the competitive edge and key differences between what they have to offer and what their competitors […]

Shaping Your Brand

Shaping Your Brand What makes one brand successful and another fall flat? How do you build a brand around a new product? How do you develop a brand around an intangible product? These are difficult questions to grapple with for many young marketers and entrepreneurs. Building a brand is a process, one that requires consistency, […]

Growing Your Following

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Start from Scratch Just starting a business? Have an existing business and trying to grow? It may be time for you to up your social media game, seriously. While it may seem irrelevant, social media has quickly become one of the most versatile and most effective business tools in any industry. Whether you have any […]

Social Media Marketing

Not only does the internet give your business a place to reside and to grow, but it also provides near-instantaneous access to countless potential customers. Social Media is a massive part of this access, connecting you to billions of users worldwide. If you are not currently using social media to promote your business, you are […]

Your Business on YouTube

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YouTube is a social media site unlike any other. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. The platform caters primarily to content creators, who generate videos for users. Users then view the media and may comment with the channel if […]

Social Media Myths

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Introduction Social Media is a dominant force in the marketplace. So why are some businesses and business owners are still wary of it? They feel as if social media is too large of an undertaking, or that it may not be lucrative enough. Some of these fears can be valid but there are also a […]

Cleaning Up Your Social Media

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Why Should You Clean Up Your Social Media? Everyone can have a social media profile for their business, but not everyone can do it well. Today we are going to discuss how you can clean up the look, information, and presence of your business on its social media platforms. We’ll provide examples of what you […]

Essential Internet Marketing Tools

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Essential Internet Marketing Tools Today we are talking about the essential internet marketing tools that you need in order to successfully run your business. All businesses require marketing and today the bulk of that marketing often takes place over the internet. This article won’t turn you into an internet marketing expert overnight, but it can […]

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