Author: Carl Willis
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Essentials of Internet Marketing
Internet Marketing Essentials Internet Marketing is essential to the health of any business that utilizes online promotions, products, or services. In the year 2022 it is difficult to find a business that doesn’t rely on these channels in order to turn a profit. The days of brick-and-mortar success are long gone. That being the case,…
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Marketing Across Social Media
Marketing Across Social Media This is the age of social media. If you are not putting concerted effort toward reaching new and existing customers via social media, you are not giving your business its best opportunity. Social Media Marketing is a critical component of any marketing strategy for any business regardless of its age or…
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Utilizing WordPress Plugins
With endless customization options available, WordPress is a terrific place to host and maintain your business’ website without incurring crazy hosting costs or needing you to input loads of time into management. If you’re hosting your business’ website on WordPress, you’re going to need plugins to help maximize your experience. There are thousands of plugins…
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Entrepreneurial Growth
How do you know if you are an effective entrepreneur or small business owner? What are you doing to make yourself and your business run as efficiently as possible? Who or what are you measuring yourself against? Sometimes it’s hard to know whether or not you are doing enough for your small business. It can…
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Voice Search Optimization
Voice Search Voice Search is a growing component of our smart devices. It allows for hands-free access to the limitless information available on the internet. To the consumer it is quick, efficient, and the most hassle-free way to search for new information, answer questions, and find what they need while on the go. It can…
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Making an Ad
What makes an Ad? This question can have two very different meanings depending on why you are asking it. Today we will break down both meanings of this question. First, What are the components of an advertisement? Second, what makes, or breaks, an ad? The first question helps you create coherent and comprehensive ads of…
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Increasing Your Conversion Rate
Increasing Your Conversion Rate Lead Generation is one thing, converting those leads into dollars and cents is another. When it comes to conversion, merely having visitors to your website isn’t enough. At its core, conversion stems from generating quality interaction and experience between the user and your website or content. Regardless of whether your endgame…
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Creating Content That Pops
Marketing Content that Pops What is your marketing content doing to pop? How do your blogs, images, articles, and videos stand out in a crowd? Odds are, you are not the only entrepreneur hoping to meet the core needs that your products and services fill. There will always be competition and you cannot change that.…
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Know Your Industry
Who knows your industry? If the answer isn’t you, then you have made a critical mistake as both an entrepreneur and business leader. Fortunately, you can rectify this mistake. It’s never too late. Knowing the ins and outs of your industry means not just knowing what your business can offer, but what other businesses can…
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Mobilizing Your Office
There is more computing power in your pocket than there was in your desktop PC fifteen years ago. Your smart phone is an astounding tool that not enough people take full advantage of. If you find yourself currently making this mistake, know that it is not a mistake you can afford to keep making. Your…
