Author: Carl Willis
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Social Media Marketing
Not only does the internet give your business a place to reside and to grow, but it also provides near-instantaneous access to countless potential customers. Social Media is a massive part of this access, connecting you to billions of users worldwide. If you are not currently using social media to promote your business, you are…
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Basic Marketing Concepts
What do you know about marketing? This article is here to help refresh or even jumpstart your knowledge of the marketing basics. We’ll cover what it means to market, the theoretical components of marketing, and key things you need to remember when developing your marketing strategy. We’ll also discuss practical considerations to make when performing…
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Are You Automated?
Are You Automated? Are you automated? Are there systems and tools in place to keep your business running smoothly in your absence? Are you able to handle big picture work or are you stuck focusing on the day-to-day routines? The answers to these questions can make or break your business and your sanity. Automation is…
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WordPress Plugins You Need to be Using
Are you utilizing WordPress to help your website’s backend run smoothly? If so, there are simple ways to make that process even smoother than it is already. WordPress offers you access to thousands of plugins that help automate, edit, and deliver your content more efficiently. The best news is that many of these plugins are…
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How Was Your 2022?
How was your 2022? Was it a productive year for your business filled with rebounds and returns to normalcy? Was it a continuation of the mess that was 2020, filled with lots of unanswered questions? How was 2022 for you personally? Did you meet your financial goals? Did you meet your mental or social goals?…
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Essential Marketing Skills
What skills do I need as an entrepreneur? Many people have often wondered, “What does it take to start a business?”. Many who consider this question simply do not know how to take their idea and turn it into a means of living. Others see the required skills and back down, afraid that they might…
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An SEO Quick Tips Refresher
How much traffic does your website receive? Is it meeting pace with your expectations? Are your posts getting enough clicks and views? These are questions that every entrepreneur should be asking themselves. If your website is failing to meet your traffic and return expectations, it may be because you have not properly performed Search Engine…
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Regular SEO Maintenance
Search Engine Optimization (SEO) is a necessary aspect of website maintenance. If you are not regularly performing SEO on your website, you are falling behind the competition. While the process may sound complex, there are many simple things that you can do to ensure that your content is completely search engine optimized. In fact, there…
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Diversifying Your Business With Purpose
How diversified is your business? This can be a very loaded question depending on how you look at it. However, the trials and tribulations of the past year have caused many business owners and entrepreneurs to ask themselves and their friends this question. Odds are, you will ask and answer it very differently from the…
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Your Business on YouTube
YouTube is a social media site unlike any other. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. The platform caters primarily to content creators, who generate videos for users. Users then view the media and may comment with the channel if…
