Start from Scratch Just starting a business? Have an existing business and trying to grow? It may be time for you to up your social media game, seriously. While it may seem irrelevant, social media has quickly become one of…
If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to detail.…
Hiring a new employee can be a hassle. Hiring your first employee can feel like a nightmare. The hiring process can seem both infinitely frightening and infinitely complicated as you approach it from the role of employer for the first…
Search Engine Optimization (SEO) is often flighty, difficult, and a bother. However, it is the most crucial process for your business and its continued internet presence. Despite the constant fluctuation of algorithms, user preferences, and search engine quirks, it is…
Twitter Marketing 101 If you are not taking advantage of Twitter, you are losing out on millions of potential contacts, as well as thousands of potential leads and sales. Twitter is very different from services like Facebook and Instagram, but…
Introduction Social Media is a dominant force in the marketplace. So why are some businesses and business owners are still wary of it? They feel as if social media is too large of an undertaking, or that it may not…
Are you creating written content at professional standards? If not, what is keeping you from writing like a pro and offering high-quality written content on your business’ website? This article is here to help you sharpen your skills and create…
How often do you re-evaluate your SEO strategies? SEO, or Search Engine Optimization, is the process in which you refine your website and its content for maximum search engine rankings and results. Regular SEO is the backbone of a healthy…
2020 was not a strong year for setting and keeping goals. If you’re like most Americans, you struggled to keep the doors open and the lights on amidst the Covid-19 Pandemic. If you fell short of where you imagined your…
YouTube is a social media site unlike any other. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. The platform caters primarily to content creators, who generate…
