Introduction If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to…
Introduction Hiring a new employee can be a hassle. Hiring your first employee can feel like a nightmare. The hiring process can seem both infinitely frightening and infinitely complicated as you approach it from the role of employer for the…
Introduction Search Engine Optimization (SEO) is often flighty, difficult, and a bother. However, it is the most crucial process for your business and its continued internet presence. Despite the constant fluctuation of algorithms, user preferences, and search engine quirks, it…
Twitter Marketing 101 If you are not taking advantage of Twitter, you are losing out on millions of potential contacts, as well as thousands of potential leads and sales. Twitter is very different from services like Facebook and Instagram, but…
Introduction Social Media is a dominant force in the marketplace. So why are some businesses and business owners are still wary of it? They feel as if social media is too large of an undertaking, or that it may not…
Introduction Are you creating written content at professional standards? If not, what is keeping you from writing like a pro and offering high-quality written content on your business’ website? This article is here to help you sharpen your skills and…
Introduction How often do you re-evaluate your SEO strategies? SEO, or Search Engine Optimization, is the process in which you refine your website and its content for maximum search engine rankings and results. Regular SEO is the backbone of a…
Introduction 2020 was not a strong year for setting and keeping goals. If you’re like most Americans, you struggled to keep the doors open and the lights on amidst the Covid-19 Pandemic. If you fell short of where you imagined…
YouTube is a social media site unlike any other. While YouTube does have ample room for two-sided interaction between content creators and followers, YouTube is primarily a unidirectional social media platform. The platform caters primarily to content creators, who generate…
Not only does the internet give your business a place to reside and to grow, but it also provides near-instantaneous access to countless potential customers. Social Media is a massive part of this access, connecting you to billions of users…
