Introduction How often do you re-evaluate your SEO strategies? SEO, or Search Engine Optimization, is the process in which you refine your website and its content for maximum search engine rankings and results. Regular SEO is the backbone of a…
Introduction How does your website stand apart from the crowd? If your website is just blending in, you are not setting your business up for success. There are thousands of competitors on the internet looking to attract the same…
Introduction If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to…
Twitter Marketing 101 If you are not taking advantage of Twitter, you are losing out on millions of potential contacts, as well as thousands of potential leads and sales. Twitter is very different from services like Facebook and Instagram, but…
Introduction The act of creating a website for your business does not guarantee success. While it is a difficult process and should be commended, creation alone isn’t enough. You’ll quickly find yourself asking the same question that every aspiring entrepreneur…
Introduction If you own a business, then you own a brand. Many first-time entrepreneurs and even experienced business owners forget that these two things for a symbiotic relationship and therefore have to be managed with equivalent care and attention to…
What is a Brand? A brand is almost simultaneous with a business’s identity. Your business’s brand is what others perceive to be your business as. At the same time, your brand helps identify your business, products, and services. Brands should…
