What Makes an Ad?
What Makes an Ad? What makes an Ad? This question can have two very different meanings depending on why you are asking it. Today we will break down both meanings of this question. First, What are the components of an advertisement? Second, what makes, or breaks, an ad? The first question helps you create coherent […]
Knowing Your Competitors
Knowing Your Competitors Developing an effective Marketing Strategy can be extremely difficult if you are ill prepared. Often times entrepreneurs and marketers focus too much on the sale and not the product itself. Commensurately, marketers often forget to develop the competitive edge and key differences between what they have to offer and what their competitors […]
Marketing Content that Pops
Marketing Content that Pops What is your marketing content doing to pop? How do your blogs, images, articles, and videos stand out in a crowd? Odds are, you are not the only entrepreneur hoping to meet the core needs that your products and services fill. There will always be competition and you cannot change that. […]
Going Live
How much of your marketing strategies revolve around video? Video is a great way to share information, go in-depth on a topic, and to connect your audience with the real people within and without of your company. Live Video is great way to do all of these things while also creating synchronous interaction with your […]
Using Your Own Expertise
Are you an expert in your field of business? Can you understand not just the basics, but the specifics of your industry, your products, and your business? Many people are experts and don’t realize it, yet there are also many who claim to be an expert but lack expertise. This blog post is here to […]
Future-Proofing Your Marketing
The world of business moves quickly. If you’re not careful, it will move much quicker than your business. Fortunately, there are steps that you can take to ensure that your business is not only up to speed with current trends, but that it is also future-proofed against new trends. Keeping your website, strategies, and channels […]
Strategize Like a Professional
Starting a business is difficult, continuing to run a business is exponentially harder. Unless your company is Staples, there is no easy button. If you wish to keep your doors open and the lights on for another year, your business has to consistently meet it sales, revenue, and customer/client goals. Without effective marketing strategies in […]
WordPress Plugins You Can’t Afford Not to Use
Are you utilizing WordPress to help your website’s backend run smoothly? If so, there are simple ways to make that process even smoother than it is already. WordPress offers you access to thousands of plugins that help automate, edit, and deliver your content more efficiently. The best news is that many of these plugins are […]
Keeping Up with New Technologies and Strategies
The world of business moves quickly. If you’re not careful, it will move much quicker than your business. Fortunately, there are steps that you can take to ensure that your business is not only up to speed with current trends, but that it is also future-proofed against budding new trends. As the economy begins […]
Marketing Effectively in This Epidemic
With the current coronavirus epidemic putting a near freeze on the economy and breaking down the normal routines and opportunities of owning a small business, it may seem impossible to find any growth in the coming months. The truth is that while the country is shut down, growth will be difficult to achieve, but it […]