Author: Carl Willis
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Know Your Industry
Who knows your industry? If the answer isn’t you, then you have made a critical mistake as both an entrepreneur and business leader. Fortunately, you can rectify this mistake. It’s never too late. Knowing the ins and outs of your industry means not just knowing what your business can offer, but what other businesses can…
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Mobilizing Your Office
There is more computing power in your pocket than there was in your desktop PC fifteen years ago. Your smart phone is an astounding tool that not enough people take full advantage of. If you find yourself currently making this mistake, know that it is not a mistake you can afford to keep making. Your…
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Know the Competition
Knowing Your Competitors Developing an effective Marketing Strategy can be extremely difficult if you are ill prepared. Often times entrepreneurs and marketers focus too much on the sale and not the product itself. Commensurately, marketers often forget to develop the competitive edge and key differences between what they have to offer and what their competitors…
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Shaping Your Brand
Shaping Your Brand What makes one brand successful and another fall flat? How do you build a brand around a new product? How do you develop a brand around an intangible product? These are difficult questions to grapple with for many young marketers and entrepreneurs. Building a brand is a process, one that requires consistency,…
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Organically Growing Your Facebook Page
Introduction With access to over 1 billion users worldwide, Facebook is one of the most lucrative markets in the world. It is a mistake for any business not to be taking advantage of its marketing potential. That said, Facebook can be a confusing channel for some, and a painstakingly difficult one to grow for others.…
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Growing Your Following
Start from Scratch Just starting a business? Have an existing business and trying to grow? It may be time for you to up your social media game, seriously. While it may seem irrelevant, social media has quickly become one of the most versatile and most effective business tools in any industry. Whether you have any…
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Time Managing Your Team
How well do you manage your time? Do you often find that you do not have enough time in the workday to get everything done from your list? It is not uncommon to find yourself in a schedule rut, with loose ends needing to be tied long after you have time or energy with which…
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Update Your Reading List
What are you reading? There are many demands upon the schedule of every entrepreneur and small business owner, and odds are that your schedule is full from sunrise till sunset and even beyond. However, it is crucial that you make room in your schedule not just for meetings, website maintenance, and sales calls but also…
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SEO Basics
SEO Tips and Tricks Search Engine Optimization, better known as SEO, is an invaluable tool in the internet marketer’s toolbelt. SEO is how you get your business and content out onto the wide web and before interested users that can quickly become leads and from there become sales. SEO is simple in concept but can…
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Leverage Your Marketing
Leverage Your Marketing Leverage is an essential aspect of any business strategy. You need to know the strength of your business, the power of your assets, and how you are going to stack them in order to overpower or outshine the competition. Leverage is about developing a keen understanding of the parts of the machine…
